Question 1

In the 1960 case Greenman v. Yuba PowerProducts, injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

Accepted Answer

A) True 
 B)False

Question 2

In deciding whether an ad is deceptive, today the FTC basically follows

Accepted Answer

A)   the reasonable consumer standard.
B)   the ignorant/gullible consumer standard.
C)   a "modified" ignorant-consumer standard.
D)   none of the above.

Question 3

Puffery is illegal.

Accepted Answer

A) True 
 B)False

Question 4

In his books The Affluent Society and The New Industrial State, John Kenneth Galbraith argues that consumer wants are never created by advertising or sophisticated sales strategies.

Accepted Answer

A) True 
 B)False

Question 5

Statistically, there is strong evidence that exposure to television advertising is strongly associated with

Accepted Answer

A)   criminal behavior.
B)   obesity in children under twelve.
C)   low ethical sensitivity in children under ten.
D)   liberal attitudes in children under nine.

Question 6

According to Galbraith's "dependence effect,"

Accepted Answer

A)   production depends upon wants.
B)   advertising depends on the wants of the consumer.
C)   producers use advertising to shape consumer wants.
D)   advertising depends on consumerism.

Question 7

People generally speak of two kinds of warranties. What are these two kinds of warranties?

Accepted Answer

A)   express and implied
B)   positive and negative
C)   limited and unlimited
D)   legal and moral

Question 8

"Puffery" is an example of which of the following deceptive or misleading advertising techniques?

Accepted Answer

A)   ambiguity
B)   exaggeration
C)   psychological appeals
D)   concealed facts

Question 9

Strict liability is the same thing as absolute liability.

Accepted Answer

A) True 
 B)False

Question 10

Legal paternalism is the doctrine that the law

Accepted Answer

A)   may justifiably restrict the freedom of the individual for his or her own good.
B)   may justifiably forbid lawsuits against those who act paternalistically.
C)   should encourage business to develop a paternal sense of responsibility for consumers.
D)   should only restrict people's freedom in order to protect other people.

Exam 6: Consumers

Statistically, there is strong evidence that exposure to television advertising is strongly associated with

Correct Answer
verified

Strict liability is the same thing as absolute liability.

Correct Answer
verified

Legal paternalism is the doctrine that the law

Correct Answer
verified

"Puffery" is an example of which of the following deceptive or misleading advertising techniques?

Correct Answer
verified

According to Galbraith's "dependence effect,"

Correct Answer
verified

Puffery is illegal.

Correct Answer
verified

People generally speak of two kinds of warranties. What are these two kinds of warranties?

Correct Answer
verified

In the 1960 case Greenman v. Yuba PowerProducts, injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

Correct Answer
verified

In his books The Affluent Society and The New Industrial State, John Kenneth Galbraith argues that consumer wants are never created by advertising or sophisticated sales strategies.

Correct Answer
verified

In deciding whether an ad is deceptive, today the FTC basically follows

Correct Answer
verified

Exam 6: Consumers

Statistically, there is strong evidence that exposure to television advertising is strongly associated with

Correct AnswerverifiedShow Answer

Strict liability is the same thing as absolute liability.

Correct AnswerverifiedShow Answer

Legal paternalism is the doctrine that the law

Correct AnswerverifiedShow Answer

"Puffery" is an example of which of the following deceptive or misleading advertising techniques?

Correct AnswerverifiedShow Answer

According to Galbraith's "dependence effect,"

Correct AnswerverifiedShow Answer

Puffery is illegal.

Correct AnswerverifiedShow Answer

People generally speak of two kinds of warranties. What are these two kinds of warranties?

Correct AnswerverifiedShow Answer

In the 1960 case Greenman v. Yuba PowerProducts, injured consumers were awarded damages based on their proving that the manufacturers of the defective products were negligent.

Correct AnswerverifiedShow Answer

In his books The Affluent Society and The New Industrial State, John Kenneth Galbraith argues that consumer wants are never created by advertising or sophisticated sales strategies.

Correct AnswerverifiedShow Answer

In deciding whether an ad is deceptive, today the FTC basically follows

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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