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Exam 7: Marketing Research

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Question 61

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Which of the following is the first factor that managers consider before embarking on a marketing research project?

A) The cost of undertaking the project
B) The usefulness of the project to a firm
C) The time limit of the project
D) The sample size to be used in the research
E) The questions to be used in a questionnaire

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Question 62

Multiple Choice

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Which of the following could be seriously reduced due to an improper execution of the important aspects of primary data collection?

A) Sample size and data analysis procedure
B) Problem definition or hypothesis and reliability
C) Reliability and central limit theorem
D) Reliability and validity
E) Hypothesis formulation and statistical analysis

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Question 63

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Panel research is a type of qualitative research.

Mardios Inc., a popular clothing company, is planning to introduce a new line of clothing and would like to analyze customers' response to its pricing.In order to arrive at the optimum price, the company divides the product line into two and varies the pricing for each in the online store.Based on the sales of each set of products, Mardios Inc.then decides on the price for its retail outlets.Which of the following research techniques would help Mardios Inc.accomplish this objective?

The field of marketing research has seen enormous changes in the last few years because of all the following EXCEPT:

A store manager at George, a retail chain, wants to monitor the response of customers to new products launched in George's recently renovated retail store on Yonge Street.He appoints a few staff members to monitor the customers while they are in the store.The research method being used by the manager is:

If we assume that the research firm failed to correctly interpret the data obtained from the research survey, then the firm would have failed to carry out which step of the research process?

The data obtained from which of the following research techniques is likely to be acquired by leading marketing research firms to help other firms assess the market activity?

The first step in a market research project is to:

APR Consulting is an integrated marketing solutions company.When approached by clients who want to market a new product, APR Consulting will ideally start the market research process by:

A new startup was able to find answers to its marketing research questions from Statista website.This is an example of _____.

Raw numbers or other factual information that, on their own, have limited value to marketers can be termed as:

A leading cosmetics brand is planning to launch a new product in the market and is conducting market research to determine the demands and needs of customers.The next step that has to be taken by the firm after deciding on the objective of the research is to:

As a marketing researcher, one should differentiate between a real problem and a symptom of the real problem.Which one of the following is likely to be a symptom of the problem?

Harold was developing a questionnaire to conduct an online survey regarding the factors that influence textbook selection by professors for a particular course.Since he was unsure of the possible responses for each question, he decided to confer with some professors at a local university to decide on the responses that he could include in the questionnaire.Identify the method of qualitative research that Harold used to decide on the responses.

Political consultants have been using market research for decades to help their candidates understand:

A robotics company organizes a campaign for which it invites the CEOs of the top 10 snow-motorbike manufacturing companies to a discussion on how to streamline and increase efficiency of their manufacturing lines through the use of robots.The group emphasizes that by building a level of automation in the manufacturing process, there would be an improvement in the production quality and speed.The research method being employed by the group in this scenario is similar to which of the exploratory research methods mentioned in the image?

A local coffee shop spend $1,000 in advertising on Facebook with no success.Alex, the marketing manager, believes the company send a wrong message to the audience.He believes the message should have focused on quality of coffee rather than price.Alex statements are examples of:

Which of the following statements best describes quantitative research?

Which of the following primary qualitative data collection techniques is most frequently used?