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Exam 1: The Social Media Environment

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Question 31

Multiple Choice

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Which of the following best fits the role of a 'Digital Native?'

A) A current Sophomore in college.
B) Your grandparents.
C) Bill Gates,founder of Microsoft.
D) Your 50 year old uncle.
E) Larry Page,founder of Google.

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Question 32

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Which of the following are considered examples of social software?

A) Apps
B) Widgets
C) Social services
D) Chatbots
E) All of these

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Question 33

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Which of the following completes the sentence,'______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers.'?

Which social media space zone primarily assists in the online buying and selling of products and services?

Which of the following best completes the statement,'A ______ is a group of consumers once considered too small and inaccessible for marketers to pursue.Marketers are now able to offer ______ products that appeal to small,specialized groups or people.' ?

Which of the following completes the statement,'The zone of ______ encompasses events,performances,and activities designed to provide the audience with pleasure and enjoyment,experienced and shared using social media.'?

Which of the following refers to 'a paradigm in which all the objects around us could be connected anytime and anywhere'?

Which of the following completes the sentence,'Within each medium,marketers can choose specific ______ to place a message.'?

Which of the following completes the sentence,'Even devices that aren't "smart" on their own can become so by using ______'?

Which person best fits the description of a 'Digital Native'?

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Which of the following completes the sentence,' ______ embraces software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers'?

Which of the following applies to Forums?

Which of the following completes the sentence,'A person who shares their views about a product or service,even though they are not affiliated with the company,is referred to as ______'?

The social utility,Facebook,offers which of the following?

Facebook applications apply to which of the following zones of social media?

Which of the following completes the statement,'Devices will be contextually,socially,and network aware and be able to dynamically create social connections between each other and connected people in order to offer services to each other and to jointly solve problems.In other words,social media will eventually serve to support ______'.?

Which of the following is not a piece that makes up the infrastructure of social media's techno-social system?

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?