Question 1

Matt Lauer of the Today show launched a product line, with Shinola, to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past"-the art of writing thank you cards-to the current generation.On the idea classification matrix, Shinola ______.

Accepted Answer

A)  is high on novelty and high on invention
B)  is high on novelty and low on invention
C)  is low on novelty and high on invention
D)  is low on novelty and low on invention

Question 2

Linus Pauling, Nobel laureate in chemistry is known for ______.

Accepted Answer

A)  saying "The way to get good ideas is to get lots of ideas and throw the bad ones away.Different strategies can be employed and not all will work for you."
B)  generating the method of splitting the atom
C)  finding two new chemical elements
D)  dividing crystals

Question 3

Paisley is always broadening and acquiring new skills.She uses these skills to help people generate ideas and share knowledge.Paisley's process is ______.

Accepted Answer

A)  challenging
B)  development strategies
C)  expanding
D)  exposing

Question 4

Eli Whitney invented to cotton gin in 1793 but ______.

Accepted Answer

A)  he simply improved existing cotton gins by using coarse wire teeth instead of rollers
B)  he did not take the opportunity until 1805
C)  the cotton gin was an original invention of Eli Whitney's
D)  after the cotton gin invention, then cotton crops were planted and harvested

Question 5

The purpose of the nine-dot exercise in your text was ______.

Accepted Answer

A)  to frustrate
B)  to illustrate that connecting the dots was the important thing
C)  that sometimes to reach your objectives, you must go outside the box
D)  that is was an impossible exercise

Question 6

Gwen uses a process that identifies links or connections between apparently unrelated things or events to create new ideas and opportunities.Gwen uses which of the following?

Accepted Answer

A)  opportunity
B)  pattern recognition
C)  prior knowledge
D)  interpersonal strategies

Question 7

Zayden, to get new ideas, likes to use preexisting information gained from a combination of life and work experiences.Zayden uses which of the following?

Accepted Answer

A)  opportunity
B)  pattern recognition
C)  prior knowledge
D)  interpersonal strategies

Question 8

Approaches to generating ideas can include ______.

Accepted Answer

A)  networking and meeting new people
B)  keeping a journal on problems encountered and potential ways of solving them
C)  tapping into your hobbies and interests
D)  all of these

Question 9

Examples of irrelevant ideas include all of the following EXCEPT ______.

Accepted Answer

A)  Coca-Cola changing its recipe to produce "New Coke"
B)  Pepsi-Cola introducing the colorless "Crystal Pepsi"
C)  Maxwell House producing coffee in a carton
D)  Pokemon Go

Question 10

Luther came up with an idea that had been right in front of him for some time.This is an example of ______.

Accepted Answer

A)  being lucky
B)  active search
C)  finding
D)  being an opportunist

Question 11

Vivienne likes to add new skills to help her generate ideas and share knowledge.Using the SEEC acronym, she is ______.

Accepted Answer

A)  securing
B)  expanding
C)  exposing
D)  challenging

Question 12

Take a newly launched product (you can use new television commercials as your source) and evaluate where it is placed on the Idea Classification Matrix.

Accepted Answer

Answers will vary, b...

Question 13

Researchers have identified four skills with which we can enhance our creativity through training with the purpose of transforming our ideas into opportunities.These skills are securing, expanding, exposing and challenging.

Accepted Answer

A) True 
 B)False

Question 14

Luther, to get new ideas, consciously makes links between concepts or ideas that are not normally associated with each other.Luther uses which of the following?

Accepted Answer

A)  relationship-seeking strategies
B)  search strategies
C)  securing
D)  prior knowledge

Question 15

Which of the following was NOT a result of imagination-based strategy spinoffs from NASA?

Accepted Answer

A)  CO₂ detectors
B)  air purifiers
C)  shoe insoles
D)  adjustable smoke detectors

Question 16

Research at Work in Chapter 3 described a study of "lucky" and "unlucky" people.The conclusions of this study explain why some people tend to miss opportunities: they are too focused on what they are supposed to be looking for, in contrast to other people who tend to have greater potential to recognize chance opportunities.

Accepted Answer

A) True 
 B)False

Question 17

D.G.Mitton, author of "The Complete Entrepreneur" states ______.

Accepted Answer

A)  entrepreneurs look at the usual and only sees the ordinary
B)  entrepreneurs look for the ordinary and see the extraordinary
C)  entrepreneurs are always looking for the "next big thing"
D)  all of these

Question 18

Susie is an entrepreneur and Mary is not.Susie has access to more information than Mary and is more prone to pursuing risks rather than avoiding them.

Accepted Answer

A)  This is just an observation.
B)  Some researchers believe this is true of entrepreneurs versus nonentrepreneurs.
C)  This is just coincidence.
D)  This is obvious as entrepreneurs are by definition high risk-takers.

Question 19

Idea generation becomes increasing relevant to founding new ventures as an idea goes from creativity to idea generation to opportunity recognition.

Accepted Answer

A) True 
 B)False

Question 20

Ryker uses an approach that assumes opportunities exist independent of entrepreneurs and are waiting to be found.Ryker's approach is ______.

Accepted Answer

A)  finding approach
B)  habit-breaking strategies
C)  imagination-based strategies
D)  interpersonal strategies

Exam 5: Generating New Ideas

Correct Answer
verified

Approaches to generating ideas can include ______.

Correct Answer
verified

Researchers have identified four skills with which we can enhance our creativity through training with the purpose of transforming our ideas into opportunities.These skills are securing, expanding, exposing and challenging.

Correct Answer
verified

Take a newly launched product (you can use new television commercials as your source) and evaluate where it is placed on the Idea Classification Matrix.

Correct Answer
verified
Answers will vary, b...
View Answer

Eli Whitney invented to cotton gin in 1793 but ______.

Correct Answer
verified

Paisley is always broadening and acquiring new skills.She uses these skills to help people generate ideas and share knowledge.Paisley's process is ______.

Correct Answer
verified

Correct Answer
verified

Zayden, to get new ideas, likes to use preexisting information gained from a combination of life and work experiences.Zayden uses which of the following?

Correct Answer
verified

Vivienne likes to add new skills to help her generate ideas and share knowledge.Using the SEEC acronym, she is ______.

Correct Answer
verified

Luther, to get new ideas, consciously makes links between concepts or ideas that are not normally associated with each other.Luther uses which of the following?

Correct Answer
verified

Which of the following was NOT a result of imagination-based strategy spinoffs from NASA?

Correct Answer
verified

Examples of irrelevant ideas include all of the following EXCEPT ______.

Correct Answer
verified

Idea generation becomes increasing relevant to founding new ventures as an idea goes from creativity to idea generation to opportunity recognition.

Correct Answer
verified

Gwen uses a process that identifies links or connections between apparently unrelated things or events to create new ideas and opportunities.Gwen uses which of the following?

Correct Answer
verified

D.G.Mitton, author of "The Complete Entrepreneur" states ______.

Correct Answer
verified

The purpose of the nine-dot exercise in your text was ______.

Correct Answer
verified

Luther came up with an idea that had been right in front of him for some time.This is an example of ______.

Correct Answer
verified

Linus Pauling, Nobel laureate in chemistry is known for ______.

Correct Answer
verified

Ryker uses an approach that assumes opportunities exist independent of entrepreneurs and are waiting to be found.Ryker's approach is ______.

Correct Answer
verified

Susie is an entrepreneur and Mary is not.Susie has access to more information than Mary and is more prone to pursuing risks rather than avoiding them.

Correct Answer
verified

Exam 5: Generating New Ideas

Correct AnswerverifiedShow Answer

Approaches to generating ideas can include ______.

Correct AnswerverifiedShow Answer

Researchers have identified four skills with which we can enhance our creativity through training with the purpose of transforming our ideas into opportunities.These skills are securing, expanding, exposing and challenging.

Correct AnswerverifiedShow Answer

Take a newly launched product (you can use new television commercials as your source) and evaluate where it is placed on the Idea Classification Matrix.

Correct AnswerverifiedAnswers will vary, b...View AnswerShow Answer

Eli Whitney invented to cotton gin in 1793 but ______.

Correct AnswerverifiedShow Answer

Paisley is always broadening and acquiring new skills.She uses these skills to help people generate ideas and share knowledge.Paisley's process is ______.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Zayden, to get new ideas, likes to use preexisting information gained from a combination of life and work experiences.Zayden uses which of the following?

Correct AnswerverifiedShow Answer

Vivienne likes to add new skills to help her generate ideas and share knowledge.Using the SEEC acronym, she is ______.

Correct AnswerverifiedShow Answer

Luther, to get new ideas, consciously makes links between concepts or ideas that are not normally associated with each other.Luther uses which of the following?

Correct AnswerverifiedShow Answer

Which of the following was NOT a result of imagination-based strategy spinoffs from NASA?

Correct AnswerverifiedShow Answer

Examples of irrelevant ideas include all of the following EXCEPT ______.

Correct AnswerverifiedShow Answer

Idea generation becomes increasing relevant to founding new ventures as an idea goes from creativity to idea generation to opportunity recognition.

Correct AnswerverifiedShow Answer

Gwen uses a process that identifies links or connections between apparently unrelated things or events to create new ideas and opportunities.Gwen uses which of the following?

Correct AnswerverifiedShow Answer

D.G.Mitton, author of "The Complete Entrepreneur" states ______.

Correct AnswerverifiedShow Answer

The purpose of the nine-dot exercise in your text was ______.

Correct AnswerverifiedShow Answer

Luther came up with an idea that had been right in front of him for some time.This is an example of ______.

Correct AnswerverifiedShow Answer

Linus Pauling, Nobel laureate in chemistry is known for ______.

Correct AnswerverifiedShow Answer

Ryker uses an approach that assumes opportunities exist independent of entrepreneurs and are waiting to be found.Ryker's approach is ______.

Correct AnswerverifiedShow Answer

Susie is an entrepreneur and Mary is not.Susie has access to more information than Mary and is more prone to pursuing risks rather than avoiding them.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary, b...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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