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When the CEO of IDEO, Tim Brown, says "How Might We?" what is the significance of might?


A) Might assumes an attitude of power.
B) Might invites people to suggests ideas without wondering if they will work.
C) Might assumes that all answers are workable.
D) Might assumes some editing of ideas.

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In order to discover how to improve his teaching techniques, Professor Kaine observes his students as they explore their online learning site, noting what resources are used and how they interact with one another as they study.He asks questions that explore the reasoning behind their approaches.What phase of the design process in professor Kaine using?


A) feasibility thinking
B) empathy
C) needs assessment
D) problem recognition

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A small and diverse group meets to brainstorm ways that they can raise money for a new theater group.In what type of thinking is the group engaged?


A) inspirational thinking
B) convergent thinking
C) divergent thinking
D) guided thinking

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How are ideas tested in the implementation stage?


A) through a second round of brainstorming
B) through low-cost prototypes
C) by designing the final product
D) by producing products and having the customer use them

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Describe how one can "step into the shoes" of another in order to empathize.

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The important part of empathy is to unde...

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What is the biggest obstacle to design thinking?


A) lack of knowledge
B) inexperience
C) fear of failure
D) lack of financial resources

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Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

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Answers will vary but should use the mod...

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According to the description of Haupt and Alstin's process, what source did they enlist to design the new safety product?


A) safety engineers
B) helmet manufacturers
C) professional cyclists
D) their college professors

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Desirability in design thinking refers to which of the following concepts?


A) your ability to make the product appealing to the target market
B) People are looking for your product or service.
C) It gives people what they need.
D) The idea is viable.

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Describe five open-ended questions that you could use to explore why people procrastinate paying their taxes.

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Answers will vary.However, all answers s...

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The idea of a coasting bicycle was produced in which stage of the design-thinking process?


A) diversification
B) implementation
C) ideation
D) inspiration

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An insight is ______.


A) a new idea for a product or service
B) the combined force of all information gathered from observation and interviews
C) an interpretation of an observation that provides new understanding
D) a complete knowledge of the observed persons' actions in a particular situation

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In the case study, Haupt and Alstin began their design process by doing which of the following?


A) designing an unusual safety helmet
B) by finding out why the conventional product was not used
C) by improving a currently existing helmet
D) by studying current trends in the safety industry

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Under the dimensions of observation, what is meant by goal?


A) a set of related activities that people carry out
B) the sequencing of events
C) the set of related activities that someone carries out
D) what the person is trying to accomplish

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Which of the following would NOT be considered a requirement in IDEO's brainstorming?


A) Stay focused on the topic.
B) Encourage wild ideas.
C) Hold back judgement.
D) Eliminate ideas that would not work.

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In addition to understanding how people do things, empathy helps you understand ______.


A) people's emotions
B) the way people buy and use your products and services
C) why people do things, the way they feel
D) the entire buying process

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In a brainstorming session, the lead moderator asks groups to suggest ideas that follow four key guidelines of design.What is the issue in these guidelines?


A) They may reduce the number of ideas generated.
B) The guidelines will help generate better ideas.
C) The guidelines will increase the number of ideas generated.
D) The guidelines will help spark creative and viable ideas.

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Illustrate how you would ensure that a brainstorming session is successful.

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Start with a good design challenge quest...

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When the CEO of IDEO, Tim Brown, says "How Might We?" what is the significance of We?


A) We encourages collaboration.
B) We is a polite way of asking for help.
C) We suggests that everyone is expected to provide input.
D) We means that the speaker does not have the answer.

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Explain why design thinking is important to the entrepreneur.

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Today's business environments are comple...

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