Question 1

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Accepted Answer

A)   Disney's Playdom
B)   W3 Innovation
C)   Snapchat
D)   Yelp

Question 2

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

Accepted Answer

A)   Facebook
B)   Instagram
C)   Twitter
D)   Pinterest

Question 3

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Accepted Answer

A)   social density
B)   engagement
C)   amplification
D)   dark social

Question 4

On average,users use about ________ apps a month on their smartphone.

Accepted Answer

A)   10
B)   15
C)   20
D)   50

Question 5

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Accepted Answer

A)   Amplify
B)   FBX
C)   DoubleClick
D)   PTAT

Question 6

Which of the following is not true about Facebook News Feed Page Post Ads?

Accepted Answer

A)   They have a tiny tag indicating that they are sponsored.
B)   They can be liked, shared, and commented on, just like any news feed post.
C)   They cannot contain links.
D)   They have social context.

Question 7

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Accepted Answer

A)   Promoted Tweet
B)   Promoted Trend
C)   Promoted Account
D)   Twitter Card

Question 8

Pinterest's users are predominantly women.

Accepted Answer

A) True 
 B)False

Question 9

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average,users only use about 20 apps a month?

Accepted Answer

The implications for marketers are quite...

Question 10

Which of the following is currently a small part of the online marketing universe,but is expected to triple over the next five years?

Accepted Answer

A)   desktop/laptop display advertising
B)   location-based (local)  mobile marketing
C)   mobile marketing
D)   social marketing on Facebook

Question 11

By 2020,spending on social marketing will triple the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 12

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p...

Question 13

How does the multi-screen environment change the marketing funnel?

Accepted Answer

Consumer purchasing behavior changes in ...

Question 14

Why is local mobile marketing so attractive to marketers?

Accepted Answer

Consumers who seek information about loc...

Question 15

Apple's iBeacon uses which of the following technologies?

Accepted Answer

A)   BLE
B)   NFC
C)   E9-1-1
D)   QR codes

Question 16

How much time a month does the average person spend using the Facebook app on mobile devices?

Accepted Answer

A)   about 3 hours
B)   about 10 hours
C)   about 13 hours
D)   about 23 hours

Question 17

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Accepted Answer

A)   Whatsapp
B)   Like button
C)   Messenger
D)   Open Graph

Question 19

Which of the following is not true about mobile marketing?

Accepted Answer

A)   There is significant overlap between local and mobile marketing.
B)   By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending.
C)   A substantial part of mobile marketing should be counted as social marketing.
D)   People use most of their mobile minutes while they are on the go, outside of the home.

Question 20

As discussed in the chapter-opening case,Hubble used all of the following Facebook marketing tools except:

Accepted Answer

A)   Facebook brand page.
B)   Facebook News Feed ads
C)   Facebook Live.
D)   Facebook's Lookalike Audience lead generation tool.

Exam 7: Social, Mobile, and Local Marketing

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Correct AnswerverifiedShow Answer

How does the multi-screen environment change the marketing funnel?

Correct AnswerverifiedConsumer purchasing behavior changes in ...View AnswerShow Answer

Pinterest's users are predominantly women.

Correct AnswerverifiedShow Answer

How much time a month does the average person spend using the Facebook app on mobile devices?

Correct AnswerverifiedShow Answer

Name and describe the five steps in the social marketing process.

Correct AnswerverifiedThe five steps in the social marketing p...View AnswerShow Answer

Which of the following is not true about mobile marketing?

Correct AnswerverifiedShow Answer

Which of the following is not true about Facebook News Feed Page Post Ads?

Correct AnswerverifiedShow Answer

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Correct AnswerverifiedShow Answer

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Correct AnswerverifiedShow Answer

As discussed in the chapter-opening case,Hubble used all of the following Facebook marketing tools except:

Correct AnswerverifiedShow Answer

On average,users use about ________ apps a month on their smartphone.

Correct AnswerverifiedShow Answer

Apple's iBeacon uses which of the following technologies?

Correct AnswerverifiedShow Answer

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Correct AnswerverifiedShow Answer

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Correct AnswerverifiedShow Answer

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

Correct AnswerverifiedShow Answer

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average,users only use about 20 apps a month?

Correct AnswerverifiedThe implications for marketers are quite...View AnswerShow Answer

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Correct AnswerverifiedShow Answer

By 2020,spending on social marketing will triple the amount spent on mobile marketing.

Correct AnswerverifiedShow Answer

Why is local mobile marketing so attractive to marketers?

Correct AnswerverifiedConsumers who seek information about loc...View AnswerShow Answer

Which of the following is currently a small part of the online marketing universe,but is expected to triple over the next five years?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Consumer purchasing behavior changes in ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The five steps in the social marketing p...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The implications for marketers are quite...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumers who seek information about loc...
View Answer

Correct Answer
verified