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As Mitch walks through the conference hall before his conference,he greets approximately 50 new people. Based on his short-term association with these people,Mitch will most likely remember the names of _____ individuals.


A) 50
B) 20
C) 15 ± 2
D) 7 ± 2

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A main reason rehearsal does not work well for retaining information over the long term is that rehearsal often


A) requires that the brain encode information into the working memory.
B) involves chunking of sensory information.
C) requires more use of iconic memory than echoic memory.
D) involves just mechanically repeating information,without imparting meaning to it.

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While preparing for a biology test,Aaron studies the human heart by closing his eyes and forming a picture of it in his mind,just as it is shown in the textbook.He also labels each part in his mind.Which of the following encoding processes is Aaron using in this scenario?


A) divided attention
B) serial position effect
C) mental imagery
D) chunking

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_____ memory is a type of long-term memory in which an individual's behavior is affected by prior experience without a conscious recollection of that experience.


A) Sensory
B) Semantic
C) Implicit
D) Explicit

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_____ refers to the tendency to recall the items at the beginning and end of a list more readily than those in the middle.


A) The serial position effect
B) The placebo effect
C) Chunking
D) Priming

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Which of the following scenarios best illustrates divided attention?


A) Kyle increases the volume on the television while watching his favorite show.
B) Maria is watching two people fight with each other in a martial arts program.
C) Kenny is listening to music on his laptop with headphones on.
D) Riley is trying to pay attention to her teacher while talking to her friend in class.

Correct Answer

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Which of the following is a similarity between echoic memory and iconic memory?


A) Both are long-term memories.
B) Both are sensory memories.
C) Both require divided attention for effective encoding.
D) Both require visual information to be encoded into long-term memory.

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Which of the following statements is true of echoic and iconic memory?


A) Echoic memory lasts longer than iconic memory.
B) Echoic memory is short-term memory,whereas iconic memory is long-term memory.
C) Both echoic memory and iconic memory are permanent types of memory.
D) Both echoic memory and iconic memory are types of working memory.

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The first step in memory is _____,the process by which information gets into memory storage.


A) encoding
B) decoding
C) retrieving
D) elaboration

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Donna prides herself on being able to remember a face after seeing it just once.However,she is not good at remembering the names that match the faces.In the context of memory retrieval,it can be said that


A) Donna is good with recognition but poor with recall.
B) Donna is good at retrieving previously learned information.
C) Donna is not good at identifying learned items.
D) Donna is not good at memory-related tasks.

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On the way home from her senior prom,Mary's date ran a red light and crashed into another vehicle,causing severe injuries to all involved.Twenty years later,Mary still remembers the song that was playing on the radio at the time of the crash.In the context of memory retrieval,such a memory is best described as a(n) _____ memory.


A) flashbulb
B) iconic
C) procedural
D) prospective

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Daisy,a sixteen-year-old,was in a car accident in which she suffered a serious brain injury.Since then,Daisy is unable to remember anything about her past experiences.She cannot recall what she did last week,how the accident happened,or any of her childhood experiences.However,she is able to read,write,and speak accurately and remembers the names of countries,things,places,and famous people.In the context of longterm memory,which of the following is most likely true in this scenario?


A) Daisy's sensory memory is completely impaired.
B) Daisy's procedural memory is impaired,but her episodic memory is intact.
C) Daisy's long-term memory is completely impaired.
D) Daisy's episodic memory is impaired,but her semantic memory is intact.

Correct Answer

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In the context of memory retrieval,which of the following is true of recognition?


A) Recognition tests such as essay tests have poor retrieval cues.
B) In the task of recognition,an individual has to retrieve previously learned information.
C) In the task of recognition,an individual only has to identify learned items.
D) Recognition of a stimulus is far more difficult than recall of a stimulus.

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While having dinner with his boss,James recalls his first interview with his boss.He recounts that he had lunch with his boss in the same restaurant that he is now in.In this scenario,James uses his _____ to recall the first time he had spoken to his boss.


A) implicit memory
B) semantic memory
C) episodic memory
D) procedural memory

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Jacob is a waiter at Alpines,a five-star restaurant.He is known for his excellent memory with regard to customer orders.He recalls each customer's order perfectly by associating the order with where the customer is seated and with the clothes the customer is wearing.In this scenario,which of the following encoding processes is Jacob most likely using to help him remember his orders?


A) mental imagery
B) echoic memory
C) serial position effect
D) divided attention

Correct Answer

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_____ refers to a situation in which material that was learned later disrupts the retrieval of information that was learned earlier.


A) Priming
B) Retroactive interference
C) Motivated forgetting
D) Repression

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Flashbulb memories are extremely accurate.

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Vivian visits the public aquarium in her city.While looking at the fish tank,she notices an apple snail stuck to the glass wall of the tank.She feels nostalgic because she remembers collecting apple snails with her brothers when they were younger.Which of the following is most likely the highest level of processing Vivian has engaged in while encoding her childhood memory of apple snails?


A) shallow
B) intermediate
C) deep
D) impersonal

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Working memory capacity is inseparable from short-term memory capacity.

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In autobiographical memory,we store the lessons we have learned from life.

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