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Which of the following describes an ERP system?


A) ERP systems provide a foundation for collaboration among departments.
B) ERP systems enable people in different business areas to communicate.
C) ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization's performance.
D) All of these.

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The primary difference between operational CRM and analytical CRM is the direct interaction between the organization and its suppliers.

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A (An) _________ allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems.

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What takes information entered into a given system and sends it automatically to all upstream systems and processes?


A) Forward integration
B) Forward data interchange
C) Backward integration
D) Backward data interchange

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_________ management systems target sales opportunities by finding new customers or companies for future sales.

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Which of the following can a customer use to contact an organization?


A) Telephone
B) Email
C) Web access
D) All of these

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Accounting, finance, logistics, and production are the primary users of ___________ systems.

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Human resource components track ___________ information, including payroll, benefits, compensation, and performance assessment and assumes compliance with the legal requirements of multiple jurisdictions and tax authorities.

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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?


A) Operational CRM
B) Analytical CRM
C) Website personalization
D) All of these

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Back-office operations deal directly with the customer.

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Business intelligence, customer relationship management, supply chain management, and __________ are the four most common extended ERP components.

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Where would you find the manufacturer and distributor in a typical supply chain?


A) Upstream
B) Downstream
C) In the middle
D) Not on the supply chain

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Enterprise _____________ integration connects the plans, methods, and tools aimed at integrating separate enterprise systems.

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What can effective and efficient supply chain management systems enable an organization to accomplish?


A) Increase the power of its buyers
B) Increase its supplier power
C) Increase switching costs to increase the threat of substitute products or services
D) All of these

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Which of the following is a common sales CRM metric?


A) Number of new customers
B) Number of marketing campaigns
C) Average time to resolution
D) Cost per interaction by marketing campaign

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_________ integration takes information entered into a given system and sends it automatically to all downstream systems and processes.

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When a user enters or updates information in one ERP module, it is immediately and automatically updated throughout the entire system.

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What focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects?


A) Supplier relationship management
B) Partner relationship management
C) Employee relationship management
D) None of these

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____________ ERP components are the extra components that meet the organizational needs not covered by the core components and primarily focus on external operations.

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Which of the following operational CRM technologies does the marketing department typically use?


A) Contact center, web-based self-service, call scripting
B) Contact center, cross-selling and up-selling, web-based self-service
C) List generator, opportunity management, cross-selling and up-selling
D) List generator, campaign management, cross-selling and up-selling

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