Question 1

In order to be effective,a consumer survey should contain

Accepted Answer

A)   answers that appeal to respondents' biases.
B)   questions that cover multiple ideas.
C)   at least 15 questions.
D)   exhaustive answer choices for each question.
E)   leading questions that suggest a correct answer.

Question 2

For most business research,the information you can access through ______ is generally the most reliable.

Accepted Answer

A)   external blogs and wikis
B)   white papers
C)   business databases
D)   business books
E)   business periodicals

Question 3

Which of the following statements about primary research is true?

Accepted Answer

A)   Primary research refers to data collected by others outside an organization.
B)   Primary research provides feedback directly related to an organization and its needs.
C)   Primary research is less time-consuming and expensive to carry out than secondary research.
D)   Primary research is always free from biases toward preexisting opinions and beliefs.
E)   Primary research is generally less useful for your business problems than secondary research.

Question 4

To ensure that the bar charts are formatted effectively,the bars should be about ______ the width of the space in between bars.

Accepted Answer

A)   half
B)   equal
C)   twice
D)   three times
E)   four times

Question 5

The title should explain the primary point of a chart.

Accepted Answer

A) True 
 B)False

Question 6

Ana wants to gather information on the sales potential for a new women's dietary supplement,and decides to purchase a report compiled by a research firm that is highly respected for its understanding of women's health issues.In this case,she is evaluating data quality in terms of its

Accepted Answer

A)   reliability
B)   relevance
C)   adaptability
D)   expertise
E)   biases

Question 7

Eric has been hired by Brooks Automotive to asses whether the company should air television commercials only in the local market.He is planning a study of the relationship between local television commercials and the sales of new vehicles.Which of the following is the best way for Eric to define his research problem?

Accepted Answer

A)   Determine how consumers are influenced by the media they watch.
B)   Understand the psychology of adults who watch television in this market.
C)   Determine how effective television commercials are in convincing viewers to purchase new vehicles.
D)   Understand what makes for effective television commercials.
E)   Determine the process through which television commercials convince viewers to make purchases.

Question 8

Which of the following guidelines increases the effectiveness of a bar chart?

Accepted Answer

A)   Bars should be about half the width of the space in between bars.
B)   A legend should be used only if the chart has two or more data series.
C)   The baseline for bar charts should always be the first increment of the scale you are using.
D)   3-D bar charts should be used to represent complicated numerical information.
E)   Lighter colors should be used to represent your most important data series.

Question 9

Ted is compiling a survey on consumer preferences.In order to achieve the most accurate snapshot of their likes and dislikes,he should include more than 20 questions and ask respondents to spend approximately 30 minutes answering the questions.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following chart types can be used to compare many types of data and is thus the most versatile?

Accepted Answer

A)   line charts
B)   pie charts
C)   bar charts
D)   clustered-column charts
E)   flowcharts

Question 11

Each of a chart's focal points should support several ideas.

Accepted Answer

A) True 
 B)False

Question 12

Hector wants to present a comprehensive set of data precisely illustrating several important industry trends.This information would be best presented in a chart.

Accepted Answer

A) True 
 B)False

Question 13

Discuss the pros and cons of any two important types of secondary research sources.

Accepted Answer

(Student answers will vary.Students shou...

Question 14

Kate creates a survey that includes the following question: "With traffic accidents on Main Street at an all-time high,do you believe that the city should reduce the speed limit to 35 miles per hour?" This question is non-leading.

Accepted Answer

A) True 
 B)False

Question 15

Yunus,the sales manager at Road Trip Magazine,wants to compare sales of the company's Spring issue on the West Coast to those in the Midwest and on the East Coast.This comparison will best be illustrated through a

Accepted Answer

A)   line chart.
B)   pie chart.
C)   bar chart.
D)   flowchart.
E)   cone chart.

Exam 12: Research and Business Proposals and Planning for Business Proposals

Ted is compiling a survey on consumer preferences.In order to achieve the most accurate snapshot of their likes and dislikes,he should include more than 20 questions and ask respondents to spend approximately 30 minutes answering the questions.

Correct Answer
verified

Discuss the pros and cons of any two important types of secondary research sources.

Correct Answer
verified
(Student answers will vary.Students shou...
View Answer

For most business research,the information you can access through ______ is generally the most reliable.

Correct Answer
verified

Yunus,the sales manager at Road Trip Magazine,wants to compare sales of the company's Spring issue on the West Coast to those in the Midwest and on the East Coast.This comparison will best be illustrated through a

Correct Answer
verified

The title should explain the primary point of a chart.

Correct Answer
verified

To ensure that the bar charts are formatted effectively,the bars should be about ______ the width of the space in between bars.

Correct Answer
verified

Each of a chart's focal points should support several ideas.

Correct Answer
verified

Which of the following statements about primary research is true?

Correct Answer
verified

Correct Answer
verified

Which of the following guidelines increases the effectiveness of a bar chart?

Correct Answer
verified

Hector wants to present a comprehensive set of data precisely illustrating several important industry trends.This information would be best presented in a chart.

Correct Answer
verified

In order to be effective,a consumer survey should contain

Correct Answer
verified

Which of the following chart types can be used to compare many types of data and is thus the most versatile?

Correct Answer
verified

Kate creates a survey that includes the following question: "With traffic accidents on Main Street at an all-time high,do you believe that the city should reduce the speed limit to 35 miles per hour?" This question is non-leading.

Correct Answer
verified

Ana wants to gather information on the sales potential for a new women's dietary supplement,and decides to purchase a report compiled by a research firm that is highly respected for its understanding of women's health issues.In this case,she is evaluating data quality in terms of its

Correct Answer
verified

Exam 12: Research and Business Proposals and Planning for Business Proposals

Ted is compiling a survey on consumer preferences.In order to achieve the most accurate snapshot of their likes and dislikes,he should include more than 20 questions and ask respondents to spend approximately 30 minutes answering the questions.

Correct AnswerverifiedShow Answer

Discuss the pros and cons of any two important types of secondary research sources.

Correct Answerverified(Student answers will vary.Students shou...View AnswerShow Answer

For most business research,the information you can access through ______ is generally the most reliable.

Correct AnswerverifiedShow Answer

Yunus,the sales manager at Road Trip Magazine,wants to compare sales of the company's Spring issue on the West Coast to those in the Midwest and on the East Coast.This comparison will best be illustrated through a

Correct AnswerverifiedShow Answer

The title should explain the primary point of a chart.

Correct AnswerverifiedShow Answer

To ensure that the bar charts are formatted effectively,the bars should be about ______ the width of the space in between bars.

Correct AnswerverifiedShow Answer

Each of a chart's focal points should support several ideas.

Correct AnswerverifiedShow Answer

Which of the following statements about primary research is true?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following guidelines increases the effectiveness of a bar chart?

Correct AnswerverifiedShow Answer

Hector wants to present a comprehensive set of data precisely illustrating several important industry trends.This information would be best presented in a chart.

Correct AnswerverifiedShow Answer

In order to be effective,a consumer survey should contain

Correct AnswerverifiedShow Answer

Which of the following chart types can be used to compare many types of data and is thus the most versatile?

Correct AnswerverifiedShow Answer

Kate creates a survey that includes the following question: "With traffic accidents on Main Street at an all-time high,do you believe that the city should reduce the speed limit to 35 miles per hour?" This question is non-leading.

Correct AnswerverifiedShow Answer

Ana wants to gather information on the sales potential for a new women's dietary supplement,and decides to purchase a report compiled by a research firm that is highly respected for its understanding of women's health issues.In this case,she is evaluating data quality in terms of its

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
(Student answers will vary.Students shou...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified