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Exam 3: The Marketing Environment, Ethics, and Social Responsibility

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Question 91

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Change may sometimes be gradual and evolutionary, but it is more often the result of crisis.

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Question 92

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Pharmaceutical companies are often able to secure patents for new drugs.Which of the following best describes the outcome of these patents?

A) non-exclusive rights to produce the drug for a contractually limited time period
B) protection for marketing the product forever
C) rewards for the money invested in research and development
D) probably of little use due to the short timeline for protection

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Question 93

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Aside from government regulation, what can influence the social responsibility of an organization?

What act was passed in 1975 that has a mission to foster a growing, knowledge-based Canadian economy?

Social responsibility includes four dimensions: economic, legal, ethical, and philanthropic.

Marketing strategies that work for a particular cultural group in Canada will always work when applied to the same cultural group abroad.

Which of the following describes the competition between Petro-Canada and Shell Canada?

Rogers Communications has gradually increased its level of multicultural programming in Canada and now offers more than 65 channels, broadcasting in over 20 languages.According to this example, what has increased in importance in the Canadian marketplace?

A television advertisement suggests consumers take a proactive role in family health care by requesting that their physician prescribe specific medications.What type of strategy is the advertisement using?

Which federal organization concerns itself with the regulation of mobile phones and cable?

According to the Competition Act, if an item has been ticketed with two prices, the higher price must prevail.

Which of the following would NOT be a wise marketing strategy during a recession?

Lockheed Martin was successful in winning the largest U.S.Department of Defense contract by proving it could be the first company to develop and fly a new model plane in just four years.What does this illustrate?

Which of the following is NOT a current demographic trend in Canada?

During what period does consumer spending reach its lowest level?

Rationing, recycling, and increasing prices are just a few of the ways that resource availability can be managed.

Camp Gear, Inc.introduces a new line of rough-terrain clothing.The company increases the number of advertisements in several outdoor magazines and establishes a new, updated website for online orders.What stage of the business cycle is most likely occurring at this time?

Alisha is working on a promotional campaign designed to take advantage of a newly identified target market.She is working on environmental management.

A firm's philosophy when dealing with society as a whole is to "play by the rules" and no more.What level of corporate social responsibility is this firm exhibiting?

Despite its many advantages, technology can seldom address social concerns.