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You are a market researcher for a cable television company seeking to determine the number of multi-dwelling buildings in a selected neighbourhood.What source would be your best chance of acquiring this information quickly?


A) Industry Canada
B) the local Better Business Bureau
C) interviews with neighbourhood leaders
D) interviews with the local Chamber of Commerce

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A Marketing Decision Support System (MDSS) consists of a computer hardware system that gathers, stores, retrieves, and processes the information relevant to a specific decision.

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Identify and describe three types of marketing research companies.

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a. Syndicated services provide a standar...

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What kind of survey on highway drivers includes 100 drivers from north of downtown, 100 from south of downtown, 100 from west of downtown, and 100 from east of downtown?


A) vehicle
B) cluster
C) quota
D) convenience

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Describe the three methods market researchers utilize for collecting primary data.

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a. The observation method involves actua...

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Which of the following techniques are used in quantitative forecasting methods?


A) exponential smoothing
B) sales force composite approach
C) executive opinion summaries
D) consumer surveys

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What is introducing a new product into a chosen area and then observing its degree of success is the marketing research technique known as?


A) laboratory experimentation
B) concept testing
C) test-marketing
D) observational marketing

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