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Exam 3: Ebusiness: Electronic Business Value

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Question 151

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A __________ is an online marketing technique where a small file deposited on a hard drive by a website containing information about customers and their browsing activities.

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Question 152

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What is another term for instant messaging?

A) IMing
B) HTML
C) Podcasting
D) Webing

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Question 153

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Both individuals and organizations have embraced ebusiness to do which of the following?

What is a service that enables instant or real-time communication between people?

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle,WA area.Bonnie is highly-technical and uses many types of online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?

What generates revenue each time a website visitor is converted to a customer?

__________ knowledge is the knowledge contained in people's heads.

Which category below represents the three common forms of business operations: brick-and-mortar,click-and-mortar,and pure play?

What is information richness?

What is the primary business advantage of using email?

An online version of a retail store where customers can shop at any hour is called a(n)_________.

Universities were among some of the first users of the Internet.What was the Internet first called?

Dell computer ranks highest on the list for expecting returns from new investments.

Describe Web 3.0 and the next generation of online business.

Pay-per-_________ generates revenue each time a user clicks on a link to a retailer's website.

A URL is a program that runs within another application such as a website.

An Internet service provider (ISP)is a company that provides access to the Internet for a monthly fee.

How would you categorize mobile entertainment,mobile sales,mobile ticketing,and mobile banking?

Hypertext transport protocol (HTTP)is the Internet protocol web browsers use to request and display web pages using universal resource locators.

A(n)_________________ model is a plan that details how a company creates,delivers,and generates revenues.