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Business-to-consumer applies to any business that sells its products or services directly to consumers online.

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A business model is a plan that details how a company creates,delivers,and generates revenues.

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Which of the following best describes Web 2.0?


A) Static websites
B) Intelligent websites
C) Social media and user-generated Web content
D) Hypertext markup language

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Companies use __________ as marketing communication channels discussing everything from corporate strategies to detailed product overviews.


A) IM'ing
B) Web browsing
C) Email
D) Podcasting

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What is the difference between a business model and an ebusiness model?


A) A business model details how a company creates,delivers,and generates revenue; an ebusiness model does all of the same except on the Internet.
B) A business model and an ebusiness model are identical.
C) A business model and an ebusiness model are complete opposites.
D) An ebusiness model details how a company creates,delivers,and generates revenue; a business model does all the same except on the Internet.

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Social media refers to websites that rely on user participation and user-contributed content,such as Facebook,YouTube,and Digg.

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A universal resource locator (URL)is the address of a file or resource on the Web,such as www.apple.com.

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Which of the following is a type of Web browser?


A) Microsoft Word and Excel
B) Internet Explorer and Mozilla Firefox
C) Facebook and MySpace
D) All of these choices

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A sustaining technology produces an improved product customers are eager to buy,such as a faster car or larger hard drive.

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Which of the following demonstrates potential issues with Business 2.0 and information vandalism?


A) Open source allows anyone to be able to edit,damage,or destroy content
B) Copyright protection
C) Decreases in employee productivity
D) Decreases in process productivity

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Many social media sites today allow you to customize your Web address,for example www.facebook.com/Womenwithdrive.What is an alternate name for a Web address such as www.apple.com?


A) Digital bookmark
B) Internet bookmark
C) Universal resource locator
D) Web browser

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Web 3.0 refers to static text-based information websites.

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Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account,the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?


A) The physical separation of buyer and seller
B) Adhering to taxation rules
C) Identifying limited market segments
D) All of these choices

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Which of the following is a challenge of sustaining technology?


A) Provides a cheaper product for current customers
B) Provides a product that does not meet existing customer's future needs
C) Provides a better product for current customers
D) Provides a faster product for current customers

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In terms of disruptive technology,what is best for an organization's current business could ruin it in the long-term.

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Many industries have taken an active role in online business including the government.Which of the following is the term that describes the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all the branches of government?


A) Ecommerce
B) Information richness
C) Egovernment
D) Tacit knowledge

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Web 2.0 is the next generation of Internet that uses a more mature,distinctive communications platform characterized by new qualities such as collaboration,sharing,and free.

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Websites can generate revenue by using which of the following?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these choices

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Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle,WA area.Bonnie is highly-technical and uses many types of online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?


A) A cookie
B) A banner ad
C) A pop-up ad
D) A click-through ad

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What is a business that operates in a physical store without an Internet presence?


A) Brick-and-mortar business
B) Click-and-mortar business
C) Virtual business
D) Pure-play business

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