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Conduct an experiment where participants see a number of target letters flashed briefly on a screen and are told to immediately write down the letters in the order they were presented. It is most likely that the target letter "P" will be misidentified as


A) L.
B) I.
C) R.
D) C.

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The three structural components of the modal model of memory are


A) receptors, occipital lobe, temporal lobe.
B) receptors, temporal lobe, frontal lobe.
C) sensory memory, short-term memory, long-term memory.
D) sensory memory, iconic memory, rehearsal.

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Explain proactive interference and the release from proactive interference.First, provide experimental evidence for these phenomena.Then, use these two concepts to describe successful strategies for studying in college.

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Proactive Interference

Proactive obstru...

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Define working memory.Explain the functions of each of the three components of working memory and provide experimental evidence for the phonological loop, making sure you describe 1)the phonological similarity effect, 2)the word-length effect, and 3)articulatory suppression.

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Short term memory is also called working...

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The "magic number," according to Miller, is


A) 7 and 11.
B) 5 plus 2.
C) 7 plus or minus 2.
D) lucky 13.

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The code for short-term memory is most commonly based on the _____ of the stimulus.


A) sound
B) appearance
C) meaning
D) modality

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Explain Sperling's experiments about sensory memory.Compare and contrast the results of the whole- vs.partial-report methods, and use this example to explain how clever experimentation can reveal rapid cognitive processes that we are usually unaware of.

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Sperling's experiments on sensory memory...

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Working memory differs from short-term memory in that


A) short-term memory consists of a number of components.
B) short-term memory has unlimited capacity.
C) working memory is concerned with the manipulation of information.
D) working memory has unlimited capacity.

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Joey is participating in an experiment on memory.He is asked to read a sentence and then hold the last word in his memory while he reads the next sentence.The experimenter measures the maximum number of sentences Joey can read while doing this memory task.Joey is doing the task.


A) reading span
B) digit span
C) delayed response
D) mental rotation

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Funahashi et al.'s work on monkeys doing a delayed response task is an example of the


A) physiological approach to coding.
B) mental approach to coding.
C) physiological and mental approach to coding.
D) study of articulatory suppression.

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Coding refers to the way information is


A) processed.
B) activated.
C) presented.
D) represented.

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Brief sensory memory for sound is known as


A) iconic memory.
B) primary auditory memory.
C) echoic memory.
D) pre-perceptual auditory memory.

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A property of control processes in the modal model of memory is that they


A) do not require attention.
B) may differ from one task to another.
C) are performed without conscious awareness.
D) are difficult to modify.

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Recalling the sound of a song you heard on the radio yesterday would be an example of


A) auditory coding in STM.
B) semantic coding in STM.
C) auditory coding in LTM.
D) semantic coding in LTM.

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One function of ____ is controlling the suppression of irrelevant information.


A) sensory memory
B) the phonological loop
C) articulatory suppression
D) the central executive

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A person with a reduced digit span would most likely have a problem with


A) STM
B) LTM

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Lamar has just gotten a new job and is attending a company party where he will meet his colleagues for the first time.His boss escorts him around to small groups to introduce him.At the first group, Lamar meets four people and is told only their first names.The same thing happens with a second group and a third group.At the fourth group, Lamar is told their names and that one of the women in the group is the company accountant.A little while later, Lamar realizes that he only remembers the names of the people in the first group, though he also remembers the profession of the last woman he met (the accountant) .Lamar's experience demonstrates


A) The phonological similarity effect
B) A build-up and release of proactive interference
C) The cocktail party phenomenon
D) A partial-report procedure

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The word-length effect reveals that


A) STM digit span remains constant across native speakers of different languages.
B) longer words are typically more distinctive and easier to retrieve from LTM than shorter words.
C) working memory's central executive processes verbal information differently than visual/image information.
D) the phonological loop of the working memory model has a limited capacity.

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Which task should be easier: keeping a sentence like "John went to the store to buy some oranges" in your mind AND


A) saying "yes" for each word that is a noun and "no" for each word that is not a noun?
B) pointing to the word "yes" for each word that is a noun and "no" for each word that is not a noun?

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Imagine yourself walking from your car, bus stop, or dorm to your first class.Your ability to form such a picture in your mind depends on


A) the STM recency effect.
B) delayed response coding.
C) the phonological loop.
D) the visuospatial sketch pad.

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