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Exam 3: The Marketing Environment, Ethics, and Social Responsibility

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Question 1

Multiple Choice

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_____ is a strategy of developing and distributing goods and services more quickly than other firms.

A) environmental scanning
B) environmental management
C) competitive environment
D) time-based competition
E) economic environment
F) demarketing
G) consumerism
H) marketing ethics
I) social responsibility
J) green marketing
K) oligopoly
L) gross domestic product
M) planned obsolescence
N) inflation
O) socially responsible marketing
P) political-legal environment
Q) VoIP
R) discretionary income
S) antitrust
T) strategic alliance

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Question 2

Multiple Choice

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Alliances are considered essential in countries where:

A) markets are monopolistic in nature.
B) laws require foreign firms doing business there to work with local companies.
C) partners combine resources and capital to create competitive advantages in an established market.
D) efforts are required to achieve organizational objectives by predicting and influencing the technological environments.

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Question 3

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It is believed that marketers need to reevaluate their strategies and concentrate on their most promising products during the _____ stage of the business cycle.

What is consumerism? What can marketers do to protect the consumer's right to be informed?

The firm that provides regional expertise in a strategic alliance does not share the risks associated with the business.

Despite its many advantages,technology can seldom address social concerns.

Toyota's promotion of cars using hybrid technology is an example of _____.

One way the Federal Trade Commission can enforce laws is by issuing a consent order in which a firm accused of violations can agree to voluntary compliance without admitting guilt.

If a business refuses to comply with a request by the _____,the agency can issue a cease-and-desist order,which gives a final demand to stop an illegal practice.

The history of U.S.government regulation can be divided into four phases: the antimonopoly period,_____,consumer protection,and industry deregulation.

The industry deregulation phase has focused on increasing the competition in industries such as utilities and financial services.

The main purpose of the community development financial institutions certified by the U.S.Treasury Department is to educate low-income borrowers.

Marketers are usually more concerned with the amount of discretionary income in households.

Ensuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.

The existing U.S.legal framework was constructed in a logical,systematic manner,resulting in a coherent and easily understood body of laws.

The demand for green products is increasing as consumers have responded by purchasing more and more green goods,providing profits and opportunities for growth to the companies that make and sell them.

Technological innovations create not just new goods and services but also entirely new industries.

The Direct Marketing Association helps consumers to get their names removed from marketers' targeted lists.

How can marketers help companies to meet their social responsibility? What impact does social responsibility have on the public's perception of an organization? Give examples of companies that have undertaken socially responsible initiatives.

In the United States,four major music companies receive 80 percent of recording revenues.Such a market structure is termed as a(n) _____.