A) Some buyers are a threat to integrate backward into the business of sellers and become an important competitor.
B) Buyers are small and numerous relative to sellers.
C) Buyers have considerable discretion over whether and when they purchase the product.
D) Buyers purchase the item frequently and are well-informed about sellers' products,prices,and costs.
E) The costs incurred by buyers in switching to competing brands or to substitute products are relatively low.
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Multiple Choice
A) anticipate what moves rivals are likely to make next.
B) determine which rivals are in the best strategic group.
C) figure out how many key success factors a rival has.
D) determine whether a rival is gaining or losing market share.
E) determine whether a rival has the best strategy and is the industry leader.
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Multiple Choice
A) Strategic group mapping
B) PESTEL analysis
C) Five forces framework
D) The value net framework
E) Competitor analysis
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Multiple Choice
A) How many companies in the industry have good track records for revenue growth and profitability?
B) What strategic moves are rivals likely to make next?
C) What are the industry's key factors for future competitive success?
D) Is the outlook for the industry conducive to providing attractive profitability?
E) What are the driving forces in the industry,and what impact will these changes have on competitive intensity and industry profitability?
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Multiple Choice
A) the five forces framework.
B) PESTEL.
C) the driving forces model.
D) strategic group mapping.
E) competitor analysis.
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Multiple Choice
A) Political factors including the extent to which government intervenes in the economy
B) Economic conditions that include the general economic climate and specific factors such as interest rates,inflation rate,and unemployment rate,as well as conditions in the stock and bond markets that can affect consumer confidence
C) Sociocultural forces including societal values,attitudes,cultural factors,and lifestyles that impact business
D) Technological factors that include the pace of change and technical developments that have the potential for impacting society
E) Environmental forces that include the competitive structure,the degree of industry fragmentation,and the mobility barriers that inhibit business
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Multiple Choice
A) Reductions in uncertainty and business risk
B) Changing societal concerns,attitudes,and lifestyles
C) Diffusion of technical know-how across companies and countries
D) Increasing efforts to collaborate closely with suppliers
E) Advances in technology and manufacturing process innovation
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Multiple Choice
A) identifying the relative price/performance relationship of the substitutes,the switching costs,and the overall buyer demand for the substitute.
B) identifying the attractiveness of other industries.
C) measuring Coke as a substitute for Pepsi and applying dynamic simulation modeling techniques.
D) adopting a substitute product concentration factor to the buyer volume.
E) judging whether industry members are capable of self-manufacturing their products.
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Multiple Choice
A) the race of industry members to build strong defenses against the industry's driving forces.
B) the constant rivalry of firms to strengthen their standing with buyers and win a competitive edge over rivals.
C) the ongoing race among rival sellers to have the highest-quality product.
D) the ongoing efforts of industry members to introduce new and improved products/services at a faster rate than their rivals.
E) the ongoing race among rivals to achieve the fastest rate of growth in revenues and profits.
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Multiple Choice
A) one strategic variable and one financial variable should be used as axes for the map.
B) it is important for the variables used as axes to be highly correlated.
C) the best variables to use as axes for the map are those that identify the competitive characteristics that delineate strategic approaches used in the industry.
D) it is important to use price as the variable for the vertical axis.
E) the primary objective is to determine which strategic groups are profitable and which are not.
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Multiple Choice
A) Increases in price-cutting by rival sellers and the launch of major new advertising campaigns by one or more rivals
B) Successful introduction of innovative new products or new ways to market products
C) An increase in the prices of substitute products
D) Decisions on the part of industry's three biggest competitors not to pursue a strategy of striving to be the industry's low-cost leader
E) Decisions by one or more outsiders not to attempt to enter the industry
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Multiple Choice
A) Coca-Cola launches mobile campaigns for community-connect and awareness.
B) Discovery Channel launches a mobile game to promote its Gold Rush TV show.
C) T-Mobile US signs a pact with Nokia Networks for greater spectrum support.
D) Hugo Boss announces the launch of its fall/winter collection via mobile.
E) Apple enters into a pact with PayPal to market its mobile wallet application.
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Multiple Choice
A) Whether certain customers offer sellers important market exposure or prestige
B) Whether customers are relatively well-informed about sellers' products,prices,and costs
C) Whether buyer needs and expectations are changing rapidly or slowly
D) Whether sellers' products are highly differentiated,making it troublesome or costly for buyers to switch to competing brands or to substitute products
E) Whether buyers pose a major threat to integrate backward into the product market of sellers
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Multiple Choice
A) Geographic market scope and degree of vertical integration
B) Brand name reputation and distribution channel emphasis
C) Product quality and product-line breadth
D) Level of profitability and size of market share
E) Price/perceived quality and image range and the extent of buyer appeal
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Multiple Choice
A) virtually all buyers have strong brand attachments and are highly brand loyal.
B) demand for the product is growing rapidly.
C) sales are made to buyer groups with either strong bargaining power or high sensitivity.
D) sellers are racing to add the latest and greatest performance features so as to attract the patronage of important or prestigious buyers.
E) buyers are very quality conscious.
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