A) Expanding a company's geographic coverage.
B) Gaining quick access to new technologies or complementary resources and capabilities.
C) Leading the convergence of industries whose boundaries are being blurred by changing technologies and new market opportunities.
D) Extending the company's business into new product categories.
E) All of these.
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Multiple Choice
A) pioneering helps build up a firm's image and reputation with buyers.
B) first-time buyers remain strongly loyal to pioneering firms in making repeat purchases.
C) moving first can result in a cost advantage over rivals.
D) moving first can constitute a preemptive strike, making imitation extra hard or unlikely.
E) All of these.
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Essay
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A) horizontal scope.
B) vertical integration.
C) vertical scope.
D) product outsourcing.
E) joint venture partnership.
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Multiple Choice
A) increase a company's knowledge assets and capabilities.
B) decrease a company's knowledge assets.
C) automatically create successful strategic alliances.
D) decrease a company's knowledge capabilities.
E) rapidly transfer assets into the strategic alliance.
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Multiple Choice
A) incorporated contractual safeguards.
B) made opportunities for learning a routine management process.
C) created a system to manage alliances in a systematic fashion.
D) established strong interpersonal relationships to facilitate communication
E) All of these.
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Multiple Choice
A) To improve access to new markets
B) To expedite the development of promising new technologies or products
C) To enable greater opportunities for employee advancement
D) To improve supply chain efficiency
E) To overcome disadvantages of small production volumes that limit scale economies and low production costs
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Multiple Choice
A) Streamlines company operations in ways that improve organizational flexibility and cut the time it takes to get new products into the marketplace
B) Allows a company to concentrate on its core business, leverage its key resources, and do even better what it already does best
C) Helps the company assemble diverse kinds of expertise speedily and efficiently
D) Enables a company to gain better access to end users and better market visibility
E) Improves a company's ability to innovate
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Multiple Choice
A) eBay online auction industry
B) Starbucks coffee shops
C) Dollar General discount retailing
D) FedEx overnight shipping
E) All of these.
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Multiple Choice
A) extend a company's competitive scope within the same industry by expanding its operations across more parts of the industry value chain.
B) are one of the best strategic options for helping companies win the race for global market leadership.
C) offer good potential to expand a company's lineup of products and services.
D) are particularly effective in boosting a company's ability to expand into additional geographic markets, particularly the markets of foreign countries.
E) are a good strategy option for helping a company to revamp its value chain and bypass low value-added activities.
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Multiple Choice
A) Being able to control the wholesale/retail portion of the industry value chain
B) Fewer disruptions in the delivery of the company's products to end-users
C) Gaining better access to end users and better market visibility
D) Broadening the company's product line
E) Allowing the firm access to greater economies of scale
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Multiple Choice
A) Publicly announcing management's commitment to maintain market share.
B) Publicly committing to a company policy of matching competitors' terms or pricing.
C) Maintaining a war chest of cash and marketable securities.
D) Making a strong counter response to the moves of weak competitors.
E) All of these.
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Multiple Choice
A) When the costs of pioneering are much higher than being a follower and only negligible learning/experience benefits accrue to the pioneer
B) When the marketplace is skeptical about the benefits of a new technology or product being pioneered by a first-mover
C) When the pioneer's products are somewhat primitive and are easily bested by late movers
D) When opportunities exist to invent a new industry or distinctive market segment that creates altogether new demand
E) When technological change is rapid and fast-following rivals find it easy to leapfrog the pioneer with next-generation products of their own
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