Question 1

Direct selling is described as all of these EXCEPT it is not _____________.

Accepted Answer

A)  a highly interactive form of retailing
B)  most often taking place in the home
C)  mainly performed by independent agents
D)  a low cost method of retailing
E)  effective in less developed countriesF) C) and D)
G) A) and C)

Question 2

Direct selling is a retail channel where salespeople interact with customers face to face.

Accepted Answer

A) True 
 B)False

Question 3

The major advantage of TV home shopping compared to catalog retailing is:

Accepted Answer

A)  its ability to create time and place utility
B)  the lack of federal regulation of the media
C)  the easy return policy for unsatisfactory products
D)  its ability to schedule when certain types of merchandise will be shown
E)  that customers can see the merchandise demonstrated on TVF) None of the above
G) A) and D)

Question 4

Which of the following is NOT a benefit of store channel shopping experience?

Accepted Answer

A)  Browsing
B)  Immediate gratification
C)  Personal safety
D)  Personal service
E)  Risk reductionF) C) and E)
G) A) and B)

Question 5

Retail websites typically offer _____________ than the retail store channel.

Accepted Answer

A)  deeper assortments
B)  better service
C)  less information on merchandise
D)  cheaper pricesE) None of the above
F) B) and C)

Question 6

Ayesha went to Amazon.com to see the latest book by her favorite author.When she opened the website,Amazon.com greeted her by name,and recommended books based upon the purchases and books she viewed in the past.Amazon.com was utilizing:

Accepted Answer

A)  shopping bots
B)  cookies
C)  broad-band Internet access
D)  limited information
E)  repeat customer service strategyF) B) and D)
G) B) and C)

Question 7

Macy's is a multi-channel retailer.

Accepted Answer

A) True 
 B)False  True

Question 8

Automated retailing:

Accepted Answer

A)  is most effective in high traffic areas.
B)  is based on the idea that social relationships influence buying habits.
C)  uses a master distributor as lead salesperson.
D)  is a recruiting tool for multilevel networks.E) A) and C)
F) A) and D)

Question 9

What are the perceived risks in electronic shopping and are these concerns valid?

Accepted Answer

Some consumers are worried about buying products online thinking that their credit card information could be stolen and/or that their personal information and privacy may be violated.All major credit cards have protection for consumers as long as the customer reports any fraudulent charges in a reasonable amount of time.A retailer has motivation to protect the consumers' credit card information because if they do not,they risk being held liable as well as risk their reputation.Retailers use sophisticated technologies to encrypt communications so there really is little need for concern for security or privacy today.

Question 10

JCPenney carries sizes for big and tall men,but all sizes are not available in all stores.What should JCPenney do in order to communicate this message to their customers?

Accepted Answer

A)  They should advertise big and tall men's merchandise on all of their newspaper supplements and commercials.
B)  JCPenney should train their sales associates to mention this when closing sales with each customer.
C)  JCPenney should advertise this by featuring big and tall men on its Holiday Catalog.
D)  JCPenney should actively advertise these assortments to competitors.
E)  A database should be developed of those who purchase merchandise for big and tall men.Then,JCPenney should market specifically to those shoppers.F) A) and B)
G) A) and C)

Question 11

The percentage of total purchases made by a customer in your store is called:

Accepted Answer

A)  share of wallet
B)  worth of wallet
C)  share of value
D)  profit logic
E)  potential walletF) A) and D)
G) A) and B) A

Question 12

What are the advantages of shopping on the Internet versus using a catalog or stores?

Accepted Answer

The advantages available to the customer...

Question 13

____________ and personalized recommendations of complementary merchandise on Internet shopping sites imitates a well trained store salesperson.

Accepted Answer

A)  Live chats
B)  Cookies
C)  Magalogs
D)  Tête-à-tête
E)  Multi-level networksF) C) and E)
G) A) and B)

Question 14

Describe the direct selling channel along with the two different types of direct selling.

Accepted Answer

The direct selling channel is when sales...

Question 15

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Accepted Answer

A)  Internet
B)  Stores
C)  Direct Selling
D)  Automated
E)  Party PlanF) A) and B)
G) All of the above

Question 16

A multi-channel retailer is one that:

Accepted Answer

A)  is a combination of single channel retailers.
B)  channels all assortments through the stores.
C)  works with other retailers who are in the channel.
D)  sells merchandise or services through more than one channel.
E)  buys merchandise from multiple channels to sell in the stores.F) A) and B)
G) B) and E)

Question 17

________ occurs when a manufacturer sells directly to consumers bypassing retailers.

Accepted Answer

A)  Disintermediation
B)  A distribution detour
C)  Leapfrog marketing
D)  Distribution disruption
E)  Customer circumventionF) C) and D)
G) A) and B)

Question 18

The greatest constraints facing a store based retailer are the quality of their stores and visual display of the merchandise.

Accepted Answer

A) True 
 B)False

Question 19

When consumers collect product information on a retailer's website but buy the product from another retailer's store it is referred to as ________.

Accepted Answer

A)  channel migration
B)  cross-shopping
C)  multi-channel users
D)  entrepreneurs
E)  electronic agentsF) C) and D)
G) A) and B)

Question 20

What is m-commerce and how is it different from e-commerce?

Accepted Answer

m-commerce is the purchase of products a...

Exam 3: Multi-Channel Retailing

Direct selling is described as all of these EXCEPT it is not _____________.

Correct Answer
verified

Direct selling is a retail channel where salespeople interact with customers face to face.

Correct Answer
verified

The major advantage of TV home shopping compared to catalog retailing is:

Correct Answer
verified

Which of the following is NOT a benefit of store channel shopping experience?

Correct Answer
verified

Retail websites typically offer _____________ than the retail store channel.

Correct Answer
verified

Ayesha went to Amazon.com to see the latest book by her favorite author.When she opened the website,Amazon.com greeted her by name,and recommended books based upon the purchases and books she viewed in the past.Amazon.com was utilizing:

Correct Answer
verified

Macy's is a multi-channel retailer.

Correct Answer
verified
True

Automated retailing:

Correct Answer
verified

What are the perceived risks in electronic shopping and are these concerns valid?

JCPenney carries sizes for big and tall men,but all sizes are not available in all stores.What should JCPenney do in order to communicate this message to their customers?

Correct Answer
verified

The percentage of total purchases made by a customer in your store is called:

Correct Answer
verified
A

What are the advantages of shopping on the Internet versus using a catalog or stores?

Correct Answer
verified
The advantages available to the customer...
View Answer

____________ and personalized recommendations of complementary merchandise on Internet shopping sites imitates a well trained store salesperson.

Correct Answer
verified

Describe the direct selling channel along with the two different types of direct selling.

Correct Answer
verified
The direct selling channel is when sales...
View Answer

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Correct Answer
verified

A multi-channel retailer is one that:

Correct Answer
verified

________ occurs when a manufacturer sells directly to consumers bypassing retailers.

Correct Answer
verified

The greatest constraints facing a store based retailer are the quality of their stores and visual display of the merchandise.

Correct Answer
verified

When consumers collect product information on a retailer's website but buy the product from another retailer's store it is referred to as ________.

Correct Answer
verified

What is m-commerce and how is it different from e-commerce?

Correct Answer
verified
m-commerce is the purchase of products a...
View Answer

Exam 3: Multi-Channel Retailing

Direct selling is described as all of these EXCEPT it is not _____________.

Correct AnswerverifiedShow Answer

Direct selling is a retail channel where salespeople interact with customers face to face.

Correct AnswerverifiedShow Answer

The major advantage of TV home shopping compared to catalog retailing is:

Correct AnswerverifiedShow Answer

Which of the following is NOT a benefit of store channel shopping experience?

Correct AnswerverifiedShow Answer

Retail websites typically offer _____________ than the retail store channel.

Correct AnswerverifiedShow Answer

Ayesha went to Amazon.com to see the latest book by her favorite author.When she opened the website,Amazon.com greeted her by name,and recommended books based upon the purchases and books she viewed in the past.Amazon.com was utilizing:

Correct AnswerverifiedShow Answer

Macy's is a multi-channel retailer.

Correct AnswerverifiedTrue

Automated retailing:

Correct AnswerverifiedShow Answer

What are the perceived risks in electronic shopping and are these concerns valid?

JCPenney carries sizes for big and tall men,but all sizes are not available in all stores.What should JCPenney do in order to communicate this message to their customers?

Correct AnswerverifiedShow Answer

The percentage of total purchases made by a customer in your store is called:

Correct AnswerverifiedA

What are the advantages of shopping on the Internet versus using a catalog or stores?

Correct AnswerverifiedThe advantages available to the customer...View AnswerShow Answer

____________ and personalized recommendations of complementary merchandise on Internet shopping sites imitates a well trained store salesperson.

Correct AnswerverifiedShow Answer

Describe the direct selling channel along with the two different types of direct selling.

Correct AnswerverifiedThe direct selling channel is when sales...View AnswerShow Answer

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Correct AnswerverifiedShow Answer

A multi-channel retailer is one that:

Correct AnswerverifiedShow Answer

________ occurs when a manufacturer sells directly to consumers bypassing retailers.

Correct AnswerverifiedShow Answer

The greatest constraints facing a store based retailer are the quality of their stores and visual display of the merchandise.

Correct AnswerverifiedShow Answer

When consumers collect product information on a retailer's website but buy the product from another retailer's store it is referred to as ________.

Correct AnswerverifiedShow Answer

What is m-commerce and how is it different from e-commerce?

Correct Answerverifiedm-commerce is the purchase of products a...View AnswerShow Answer

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True

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A

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The advantages available to the customer...
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The direct selling channel is when sales...
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m-commerce is the purchase of products a...
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