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Development projects are focused on marketing existing products or processes through mass media and social media.

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Grasshopper is a small smartphone company that has developed an innovative security system for its phones. The technology has yet to prove its full value, but if it catches on, it may change the competitive landscape of the smartphone industry. What type of technology is this?


A) Emerging
B) Pacing
C) Key
D) Base
E) Ancillary

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Early adopters of new technologies tend to be


A) isolated and highly conservative in their views.
B) extremely suspicious of innovation and change.
C) less educated and unable to cope with uncertainty and abstraction.
D) critical to the success of a new technology.
E) the most adventurous and willing to take risks.

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A lack of enthusiasm for a new product among the technology adopters called innovators can be a sign that the new technology has serious problems.

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Which of the following is the role of technical innovators?


A) They provide financial resources to support the project.
B) They promote an idea throughout the organization.
C) They develop and operate a new technology.
D) They coordinate the technological efforts of various business units.
E) They assess technological implications.

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An innovation will spread faster if it


A) is similar to its predecessor.
B) is compatible with existing systems and procedures.
C) has more rather than less complexity.
D) requires a significant commitment to try or test.
E) is difficult to copy.

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Discuss why economic viability must be considered when making technology decisions. Provide an example of a current idea or product and its economic viability.

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Ajax Charge Inc. is working on a fast battery-recharging system that is still under development and has yet to be approved. Ajax's product is an example of a(n) _____ technology.


A) base
B) key
C) emerging
D) improved
E) pacing

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_____ is a change in method or technology that is a useful departure from previous ways of doing things.


A) Innovation
B) Integration
C) Reinforcement
D) Diffusion
E) Arbitration

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The role of a chief technology officer is to


A) supervise new technology development.
B) develop the new technology.
C) receive sponsorship for the new technology from the executive champion.
D) support the project and protect the product champion.
E) promote the idea of a new technology within the organization.

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_____ is a factor that helps executives decide if there is a good financial incentive for attempting a technological innovation.


A) Technological feasibility
B) Market receptiveness
C) Economic viability
D) Organizational suitability
E) Competence development

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For which of the following reasons might a firm choose to trade technology?


A) To facilitate first-mover advantages
B) To avoid development costs
C) To build barriers to entry
D) To partner with competitors
E) To create diseconomies of scope

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Which of the following is a first-mover advantage for a technology innovator?


A) Being able to charge a premium price
B) Letting someone else work out all the bugs
C) Having an infrastructure ready to support the technology
D) Being able to take advantage of complementary products
E) Having a ready-made customer base

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Explain the technology life cycle.

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Who among the following adopters of a new technology are extremely suspicious of innovation and change?


A) Laggards
B) Early adopters
C) Innovators
D) The early majority
E) The early minority

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The invention life cycle is a predictable pattern that technological innovation follows from its inception and development to market saturation and replacement.

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The process of comparing an organization's practices and technologies to those of other companies is known as


A) benchmarking.
B) scanning.
C) situational analysis.
D) technological auditing.
E) strategic maneuvering.

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Volume controls on an MP3 player are an example of a(n) _____ technology.


A) emerging
B) pacing
C) key
D) base
E) ancillary

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Which of the following groups is most likely to pay a premium for the latest and newest technology or product to come along and to champion it if it meets with their approval?


A) Innovators
B) Late majority
C) Early majority
D) Early adopters
E) Laggards

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Technological innovation can support a _____ strategy, in which an advantage comes from having a unique good or service for which customers are willing to pay a premium price.


A) concentration
B) vertical integration
C) low-cost
D) diversification
E) differentiation

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