Question 1

After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

Accepted Answer

A)  offering online purchase of products with in-store pickup
B)  publishing videos on the website that favor only American celebrities over celebrities from other countries
C)  providing facilities in the website that allow visitors to make wish lists and buy videos, movies, and other products online
D)  providing free access to quality content and selling advertising space on the website

Question 2

Which of the following web browsers is the dominant browser for Macintosh computers?

Accepted Answer

A)  Google Chrome
B)  Mozilla Firefox
C)  Apple Safari
D)  Opera

Question 3

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

Accepted Answer

A)  assistive technologies
B)  alternative technologies
C)  human performance technologies
D)  appropriate technologies

Question 4

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Accepted Answer

A) True 
 B)False

Question 5

File transfer protocol (ftp://)is a transmission protocol which indicates that the resource is a file to be transferred.

Accepted Answer

A) True 
 B)False

Question 6

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

Accepted Answer

A)  Internet imaging protocol
B)  Asynchronous layered coding
C)  Domain name system
D)  Hypertext transfer protocol

Question 7

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

Accepted Answer

A)  http://
B)  .uk
C)  www.
D)  timesonline

Question 8

A ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities.

Accepted Answer

A)  plug-in
B)  tag cloud
C)  spider
D)  cookie

Question 9

Which of the following would improve a website's accessibility?

Accepted Answer

A)  using fixed text sizes
B)  creating very tiny clickable areas
C)  using "click here for more" rather than "More on cosmetic dentistry"
D)  making bold headings, short paragraphs, and orderly paragraph arrangements

Question 10

When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.

Accepted Answer

A)  phishing
B)  cybersquatting
C)  domain testing
D)  online identity-theft

Question 11

An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media.

Accepted Answer

A) True 
 B)False

Question 12

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.

Accepted Answer

A)  inform or entertain the audience
B)  influence the audience
C)  sell products or services
D)  facilitate product comparison

Question 13

Which of the following is true of the web browser Safari?

Accepted Answer

A)  It is the dominant browser for Macintosh computers.
B)  It is also known by the name of Opera in mobile phones.
C)  It has the highest market share of 45%.
D)  It was initially bundled with the OS of Microsoft to gain an early lead in the "browser wars."

Question 14

The official website of Realtor USA, an independent real estate company in New York, allows visitors to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a friend, all from one inclusive viewer. The primary web goal of this organization falls into the category of ________.

Accepted Answer

A)  informing or entertaining the audience
B)  facilitating offline relationships
C)  influencing the audience
D)  selling products or services

Question 15

E-commerce involves the buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between all entities except governments.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is an example of a consumer to consumer e-marketplace?

Accepted Answer

A)  An airline gives a traveler best travel and ticket offers in response to the traveler's post on the airline's website that she wants to fly from New York to San Francisco.
B)  An author who writes book reviews, posts links to books on Amazon.com on her website, and receives revenues from successful sales to her blog subscribers.
C)  A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page.
D)  A business owner calculates the tax he has to pay to the IRS through an interactive tool on its website and makes the payment via wire transfer from the same site.

Question 17

What is the Adwords program?

Accepted Answer

On the theory that the search terms a pe...

Question 18

Which of the following elements of website usability describes how quickly a user performs tasks after learning a website's basic design measures?

Accepted Answer

A)  ease of learning
B)  efficiency
C)  memorability
D)  error rates

Question 19

Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?

Accepted Answer

A)  .gov
B)  .com
C)  .edu
D)  .org

Question 20

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

Accepted Answer

A)  Multidimensional website architecture
B)  Integrated website architecture
C)  Sequential architecture
D)  Hierarchical website architecture

Exam 6: The Web, E-Commerce, and M-Commerce

Correct Answer
verified

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

Correct Answer
verified

After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

Correct Answer
verified

Which of the following is true of the web browser Safari?

Correct Answer
verified

Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?

Correct Answer
verified

E-commerce involves the buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between all entities except governments.

Correct Answer
verified

An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media.

Correct Answer
verified

Which of the following elements of website usability describes how quickly a user performs tasks after learning a website's basic design measures?

Correct Answer
verified

A ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities.

Correct Answer
verified

Which of the following would improve a website's accessibility?

Correct Answer
verified

File transfer protocol (ftp://)is a transmission protocol which indicates that the resource is a file to be transferred.

Correct Answer
verified

Which of the following is an example of a consumer to consumer e-marketplace?

Correct Answer
verified

When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.

Correct Answer
verified

Which of the following web browsers is the dominant browser for Macintosh computers?

Correct Answer
verified

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

Correct Answer
verified

What is the Adwords program?

Correct Answer
verified
On the theory that the search terms a pe...
View Answer

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

Correct Answer
verified

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.

Correct Answer
verified

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Correct Answer
verified

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

Correct Answer
verified

Exam 6: The Web, E-Commerce, and M-Commerce

Correct AnswerverifiedShow Answer

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

Correct AnswerverifiedShow Answer

After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

Correct AnswerverifiedShow Answer

Which of the following is true of the web browser Safari?

Correct AnswerverifiedShow Answer

Alzheimer's Society, a private, Chicago-based nonprofit organization, decides to create a social networking forum for caregivers of people with Alzheimer's disease. While selecting a domain name, which of the following top-level domains would best suit their goals?

Correct AnswerverifiedShow Answer

E-commerce involves the buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between all entities except governments.

Correct AnswerverifiedShow Answer

An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media.

Correct AnswerverifiedShow Answer

Which of the following elements of website usability describes how quickly a user performs tasks after learning a website's basic design measures?

Correct AnswerverifiedShow Answer

A ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities.

Correct AnswerverifiedShow Answer

Which of the following would improve a website's accessibility?

Correct AnswerverifiedShow Answer

File transfer protocol (ftp://)is a transmission protocol which indicates that the resource is a file to be transferred.

Correct AnswerverifiedShow Answer

Which of the following is an example of a consumer to consumer e-marketplace?

Correct AnswerverifiedShow Answer

When someone registers a domain name that is a company's trademark, hoping to resell it to the company at an exorbitant profit, it is called ________.

Correct AnswerverifiedShow Answer

Which of the following web browsers is the dominant browser for Macintosh computers?

Correct AnswerverifiedShow Answer

________ is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

Correct AnswerverifiedShow Answer

What is the Adwords program?

Correct AnswerverifiedOn the theory that the search terms a pe...View AnswerShow Answer

Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?

Correct AnswerverifiedShow Answer

The website of Vogue, a hair and beauty salon chain, allows visitors to upload their photographs and try virtual hairstyles and virtual makeovers. In this example, the primary web goal of the salon is to ________.

Correct AnswerverifiedShow Answer

Search engine marketing is far less intrusive than banner ads or pop-up windows.

Correct AnswerverifiedShow Answer

________ is the hierarchical naming system that maps a more memorable URL to the actual IP address.

Correct AnswerverifiedShow Answer

Correct Answer
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verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
On the theory that the search terms a pe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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