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When a firm has a strategic goal of pursuing a low-cost strategy on a worldwide scale, the firm should follow a(n) _____ strategy.


A) global standardization
B) localization
C) international
D) customization

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A consumer surplus can be best described as:


A) what the consumer has "left-over" after a purchase.
B) how much extra a consumer has to pay for a product.
C) value for the money.
D) the premium charged for a quality product.

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To leverage subsidiary skills, companies should establish incentive systems that encourage local employees to acquire new skills.

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Moving up the experience curve allows a firm to reduce its cost of creating value and increase its profitability.

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When individuals gain knowledge of the most efficient ways to perform particular tasks, they are saving costs through:


A) location economies.
B) value creation effects.
C) experience curve effects.
D) learning effects.

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Firms usually respond to pressures for cost reduction by trying to:


A) lower the costs of value creation.
B) be locally responsive.
C) undertaking product differentiation.
D) diversifying product lines.

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_____ strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense.


A) Localization
B) Transnational
C) Global standardization
D) International

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Which of the following is an example of a primary activity in a firm's value chain?


A) Information systems
B) Research and development
C) Logistics
D) Human relations

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Discuss the factors that lead to pressure for local responsiveness.

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There are many factors that contribute t...

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Support activities include the design, creation, and delivery of a product.

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What is a core competence? Why is it essential to the success of the firm?

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The term core competence refers to skill...

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Profit growth is measured by the percentage increase in net profits over time.

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What are learning effects? When are learning effects most significant?

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Learning effects refer to cost savings t...

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Because differentiation across countries can involve significant duplication and a lack of product standardization, it may reduce costs.

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_____ activities of the value chain provide inputs that allow the primary activities to occur.


A) Complementary
B) Basic
C) Core
D) Support

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Economies that arise from performing a value creation activity in the optimal location are known as location economies.

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Economies of scale arise from all of the following sources, EXCEPT:


A) increasing fixed costs by limiting them to small volumes.
B) serving domestic and international markets from the same production facilities.
C) serving global markets.
D) bargaining with suppliers to bring down the cost of key inputs.

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The amount of value a firm creates is measured by the difference between its costs of production and the price that it charges for its products.

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Cost savings that come from learning by doing are known as economies of scale.

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What is an experience curve?

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The experience curve refers to systemati...

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