Question 1

Which of the following is typically estimated by comparing the sample survey results with some outside criterion?

Accepted Answer

A)  Coding errors
B)  Sampling errors
C)  Noncoverage errors
D)  Nonresponse errors
E)  Refusal errors

Question 2

Which of the following is typically NOT effective in reducing the incidence and problem of not-at-homes?

Accepted Answer

A)  Making advance appointments by telephone
B)  Employing callbacks
C)  Substitution of neighboring dwelling units
D)  Interviewer judgment in scheduling calls
E)  They are all typically effective

Question 3

The lower the response rate,the

Accepted Answer

A)  more likely it is that response error will affect research results.
B)  less likely it is that response error will affect research results.
C)  more likely it is that noncoverage error will affect research results.
D)  less likely it is that nonresponse error will affect research results.
E)  more likely it is that nonresponse error will affect research results.

Question 4

While collecting data by conducting personal interviews in homes,Jake interviews the most accessible individual within the household,rather than using random selection.This increases the potential of

Accepted Answer

A)  sampling error.
B)  response bias.
C)  nonresponse error.
D)  office error.
E)  Both a and b.

Question 5

Nonsampling errors

Accepted Answer

A)  are as identifiable as sampling errors.
B)  decrease with sample size.
C)  may increase with sample size.
D)  are quite uncommon.
E)  have minimal impact on overall survey error.

Question 6

Name the type of nonsampling error that occurs due to data editing,coding,or analysis errors: ____________________

Accepted Answer

The answer of Name the type of nonsampling error that...

Question 7

Which of the following is FALSE?

Accepted Answer

A)  The empirical evidence suggests that an interviewer's own opinions on a subject affect the responses he or she receives and that in particular,these responses are likely to be opposite his or her opinions.
B)  Interviewers must quickly convince potential respondents of the value of the research and the importance of their participation.
C)  In general,evidence indicates that the more characteristics the interviewer and the respondent have in common,the greater the probability of a successful interview.
D)  Both the interviewer and interviewee bring certain background characteristics to the interview that can affect the interview process.
E)  Both the interviewer and interviewee bring psychological predispositions to the interview that can affect the interview process.

Question 8

The best way to reduce nonsampling errors is to

Accepted Answer

A)  increase sample size.
B)  improve data collection techniques.
C)  offer incentives to respondents.
D)  substitute the next house on the block for not-at-homes.
E)  Nonsampling errors cannot be reduced.

Question 9

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople.However,some people do not have a telephone.This represents what type of problem?

Accepted Answer

A)  Sampling error
B)  Nonresponse error
C)  Noncoverage error
D)  Response error
E)  Office error

Question 10

Commercial research firms typically validate ____ of completed interviews.

Accepted Answer

A)  100%
B)  80 to 100%
C)  60 to 70%
D)  10 to 20%
E)  20 to 30%

Question 11

Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

Accepted Answer

A)  Declared marketing majors in the School of Business
B)  The metropolitan area telephone book
C)  A department store's charge account customers
D)  Heads of households in the graduate student apartment complex
E)  Clients of an insurance office

Question 12

Exhibit 17.1 Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls:
 Refer to Exhibit 17.1.What is the response rate in this particular situation?

Accepted Answer

A)  80%
B)  73%
C)  70%
D)  62%
E)  41%

Question 13

The rate of refusals depends on the

Accepted Answer

A)  respondent attitude at the time of initial contact.
B)  reason for the contact.
C)  place where contact was initiated.
D)  Both a and b.
E)  a,b,and c.

Question 14

Which of the following has NOT been shown to be effective in decreasing the number of refusals?

Accepted Answer

A)  The use of incentives
B)  Selling the respondent on the value of the research
C)  Use of experienced interviewers
D)  Guarantees of anonymity
E)  They have all been shown to be effective.

Question 15

Which of the following statements is TRUE?

Accepted Answer

A)  For most surveys,overcoverage is more common than noncoverage.
B)  Noncoverage error is not a problem in every survey.
C)  Noncoverage bias can be reduced by increasing the sample size.
D)  Families with several phone listings have a lower probability of being included in the sample than do sampling units with one listing.
E)  All of the above statements are false.

Question 16

Sherry Smith is an interviewer for a marketing research company.During a recent telephone study she successfully contacted 400 of the 600 households that she had attempted to contact.Of those successfully contacted,300 households completed the survey.What is Sherry's contact rate?

Accepted Answer

A)  75%
B)  67%
C)  50%
D)  25%
E)  17%

Question 17

Effective strategy(ies) to increase initial response rates is(are)

Accepted Answer

A)  ask respondent to complete a simple task at the beginning.
B)  offer respondents money for cooperation.
C)  use a good quota sampling plan.
D)  Both a and b.
E)  a,b,and c.

Question 18

Which of the following is TRUE?

Accepted Answer

A)  Noncoverage,nonsampling error is best treated by increasing the sample size that is selected.
B)  Noncoverage,nonsampling error is essentially a sampling frame problem and if clear,complete,up-to-date sampling frames exist,noncoverage is not likely to be a problem.
C)  While noncoverage can be a source of bias,overcoverage is not.In fact,overcoverage may improve estimates as it means that the sample size is larger than initially planned at no increase in cost.
D)  Noncoverage bias is essentially eliminated with quota samples.
E)  Noncoverage error can be statistically estimated.

Question 19

Which of the following is FALSE?

Accepted Answer

A)  The main sources of nonresponse bias are not-at-homes and refusals.
B)  The type of incentive used to reduce nonresponse may create another potential bias.
C)  Technological advancements have helped researchers overcome the not-at-home problem.
D)  Using incentives to reduce the nonresponse rate may inflate response errors.
E)  Not-at-homes and refusals are both sources of error in telephone surveys.

Question 20

In terms of error in research investigations,the key is

Accepted Answer

A)  total error.
B)  sampling error.
C)  nonresponse error.
D)  systematic error.
E)  observation error.

Exam 17: Collecting the Data: Nonsampling Errors and Response Rate Calculation

The lower the response rate,the

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In terms of error in research investigations,the key is

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Commercial research firms typically validate ____ of completed interviews.

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Which of these sampling frames is most likely to produce the largest noncoverage bias problem?

Correct AnswerverifiedShow Answer

The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople.However,some people do not have a telephone.This represents what type of problem?

Correct AnswerverifiedShow Answer

Which of the following has NOT been shown to be effective in decreasing the number of refusals?

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Exhibit 17.1 Student researchers randomly selected 1000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls: Refer to Exhibit 17.1.What is the response rate in this particular situation?

Correct AnswerverifiedShow Answer

Sherry Smith is an interviewer for a marketing research company.During a recent telephone study she successfully contacted 400 of the 600 households that she had attempted to contact.Of those successfully contacted,300 households completed the survey.What is Sherry's contact rate?

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Which of the following statements is TRUE?

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Which of the following is TRUE?

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Which of the following is FALSE?

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Effective strategy(ies) to increase initial response rates is(are)

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Which of the following is FALSE?

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The rate of refusals depends on the

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Which of the following is typically estimated by comparing the sample survey results with some outside criterion?

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Which of the following is typically NOT effective in reducing the incidence and problem of not-at-homes?

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Name the type of nonsampling error that occurs due to data editing,coding,or analysis errors: ____________________

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Nonsampling errors

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While collecting data by conducting personal interviews in homes,Jake interviews the most accessible individual within the household,rather than using random selection.This increases the potential of

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The best way to reduce nonsampling errors is to

Correct AnswerverifiedShow Answer

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