Question 1

The question,"How would you judge the price and quality of this product?" is

Accepted Answer

A)  double-barreled.
B)  leading.
C)  contains an implied alternative.
D)  contains an implied assumption.
E)  forces generalization on the part of the respondent.

Question 2

One method of handling potentially embarrassing questions uses

Accepted Answer

A)  branching questions.
B)  the telescoping technique.
C)  fixed alternatives.
D)  item nonresponse.
E)  the randomized-response model.

Question 3

A pretest of the questionnaire is useful for all of the following reasons EXCEPT

Accepted Answer

A)  to assess individual questions.
B)  to assess sequence of questions.
C)  to determine interviewer problems with questions.
D)  to determine if data collected is suitable for analysis.
E)  a pretest is useful for all of the above reasons.

Question 4

A researcher is interested in obtaining information from a respondent about a purchase event that occurred recently.Which of the following statements is FALSE?

Accepted Answer

A)  The telescoping effect is larger while recall loss effect is smaller.
B)  The recall loss effect is larger while the telescoping effect is smaller.
C)  The telescoping effect and recall loss effect are about the same.
D)  Both a and c are false.
E)  Both b and c are false.

Question 5

The words occasionally,sometimes,regularly and often are considered ambiguous.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?

Accepted Answer

A)  Randomized response model
B)  "Dummy tables" used to structure data analysis
C)  The hypotheses
D)  Both a and b above.
E)  Both b and c above.

Question 7

Which of the following is FALSE?

Accepted Answer

A)  Respondents tend to answer questions even when they do not possess the necessary information to give reasonable answers.
B)  Some questionnaire studies fail because the respondent is willing but is unable to provide the information needed.
C)  A respondent may be more willing to provide information to a researcher if he or she is capable of articulating answers to the researcher's questions.
D)  Any response given by the respondent is good.
E)  Offering an incentive often affects the respondent's willingness to participate.

Question 8

Telescoping error is the tendency to remember an event as having occurred more recently than it did.

Accepted Answer

A) True 
 B)False

Question 9

____________________ refers to the potential for responses to be affected by the sequence in which alternatives are presented.

Accepted Answer

The answer of ____________________ refers to the potential for responses...

Question 10

Branching questions are less appropriate with

Accepted Answer

A)  personal interviews.
B)  telephone interviews.
C)  mail questionnaires.
D)  mall intercepts interviews.
E)  Both a and b.

Question 11

If a question has multiple possible answers,such as a question that asks a respondent to "indicate all that apply," it requires special consideration in terms of precoding.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is TRUE?

Accepted Answer

A)  A double-barreled question is one that calls for two responses and thereby creates confusion for the respondent.
B)  It is extremely important that the first few questions on a questionnaire be simple,interesting,and in no way threatening to the respondents.
C)  Opinion questions are typically good openers for a questionnaire because people like to feel their opinion is important.
D)  Both a and b.
E)  a,b,and c.

Question 13

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?"

Accepted Answer

A) True 
 B)False

Question 14

Which of the following about questionnaire design is TRUE?

Accepted Answer

A)  If the early steps in questionnaire design are carefully followed,the questionnaire usually does not need to be revised.
B)  When designing questionnaires,the researcher should expect to do a good deal of iteration and looping among the steps.
C)  As a general rule,larger questionnaires are favored over smaller ones,because they are less crowded.
D)  Both a and b.
E)  a,b,and c.

Question 15

John thought his exam was last week when it was actually three weeks ago.This is an example of

Accepted Answer

A)  implicit alternatives.
B)  funnel error.
C)  response latency.
D)  telescoping error.
E)  recall loss.

Question 16

Which of the following is TRUE?

Accepted Answer

A)  Designing a questionnaire is often an iterative process,with steps or sequences of steps often being repeated.
B)  It is difficult,if not impossible,to state a question in such a way that it will mean exactly the same thing to every respondent.
C)  Gathering information by way of a questionnaire requires decisions with respect to structure and disguise and also whether it will be administered by mail,telephone,or personal interview.
D)  Both a and b.
E)  a,b,and c.

Question 17

You should try to use the word "always" in designing questions so that you place a specific time parameter around an event.

Accepted Answer

A) True 
 B)False

Question 18

A(n)____________________ error results from the fact that most people remember an event as having occurred more recently than it did.

Accepted Answer

The answer of A(n)____________________ error results from the fact that...

Question 19

Discuss at least five (5)rules researchers should keep in mind in trying to develop bias-free questions.

Accepted Answer

Among the rules of thumb that researcher...

Question 20

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year,which,as you know,can protect our interests abroad and help us fight the war on terrorisms."

Accepted Answer

A) True 
 B)False

Exam 14: Designing the Questionnaire or Observation Form

Which of the following about questionnaire design is TRUE?

Correct AnswerverifiedShow Answer

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year,which,as you know,can protect our interests abroad and help us fight the war on terrorisms."

Correct AnswerverifiedShow Answer

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?

Correct AnswerverifiedShow Answer

If a question has multiple possible answers,such as a question that asks a respondent to "indicate all that apply," it requires special consideration in terms of precoding.

Correct AnswerverifiedShow Answer

Which of the following is TRUE?

Correct AnswerverifiedShow Answer

The question,"How would you judge the price and quality of this product?" is

Correct AnswerverifiedShow Answer

A pretest of the questionnaire is useful for all of the following reasons EXCEPT

Correct AnswerverifiedShow Answer

You should try to use the word "always" in designing questions so that you place a specific time parameter around an event.

Correct AnswerverifiedShow Answer

Which of the following is TRUE?

Correct AnswerverifiedShow Answer

Which of the following is FALSE?

Correct AnswerverifiedShow Answer

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays,which are known to cause blindness?"

Correct AnswerverifiedShow Answer

One method of handling potentially embarrassing questions uses

Correct AnswerverifiedShow Answer

The words occasionally,sometimes,regularly and often are considered ambiguous.

Correct AnswerverifiedShow Answer

____________________ refers to the potential for responses to be affected by the sequence in which alternatives are presented.

Correct AnswerverifiedShow Answer

Discuss at least five (5)rules researchers should keep in mind in trying to develop bias-free questions.

Correct AnswerverifiedAmong the rules of thumb that researcher...View AnswerShow Answer

John thought his exam was last week when it was actually three weeks ago.This is an example of

Correct AnswerverifiedShow Answer

Branching questions are less appropriate with

Correct AnswerverifiedShow Answer

A(n)____________________ error results from the fact that most people remember an event as having occurred more recently than it did.

Correct AnswerverifiedShow Answer

Telescoping error is the tendency to remember an event as having occurred more recently than it did.

Correct AnswerverifiedShow Answer

A researcher is interested in obtaining information from a respondent about a purchase event that occurred recently.Which of the following statements is FALSE?

Correct AnswerverifiedShow Answer

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Among the rules of thumb that researcher...
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