Question 1

Gathering competitive intelligence ___________.

Accepted Answer

A)   is good business practice
B)   is illegal
C)   is considered unethical
D)   minimizes the need to obtain information in the public domain

Question 2

Environmental monitoring deals with tracking changes in environmental trends that are often uncovered during the environmental scanning process.

Accepted Answer

A) True 
 B)False

Question 3

Technological innovations can create entirely new industries and alter the boundaries of industries.

Accepted Answer

A) True 
 B)False

Question 4

The same environmental trend or event may have a very different impact on different strategic groups within the same industry.

Accepted Answer

A) True 
 B)False

Question 5

Switching costs for an end user are likely to be much higher because of the Internet.

Accepted Answer

A) True 
 B)False

Question 6

Environmental forecasting does not involve plausible projections about the ________ of environmental change.

Accepted Answer

A)   direction
B)   scope
C)   speed
D)   lack of intensity

Question 7

To understand the business environment of a particular firm,you need to analyze both the general environment and the firm industry and competitive environment.

Accepted Answer

A) True 
 B)False

Question 8

Taking advantage of the increasing penetration of personal computers in American homes,the Mayo Clinic transformed itself as a provider of health-related knowledge and expertise.It took advantage of the ______ trends of the _______ in the prices of PCs and the ____________ presence of PCs in virtually every home in the U.S.

Accepted Answer

A)   soft; increase; increasing
B)   soft; decrease; decreasing
C)   hard; decrease; decreasing
D)   hard; decrease; increasing

Question 9

The value net is a game-theoretic approach that _____________.

Accepted Answer

A)   extends the value chain analysis
B)   is a way to analyze all the players in a game and analyze how their interactions affect the ability of a firm to generate and appropriate value
C)   helps us to understand the evolution of the five forces over time
D)   uses network analysis to understand the relationships among different companies

Question 10

End users are not ____________.

Accepted Answer

A)   the final consumers in a distribution channel
B)   usually the C in B2C
C)   likely to have greater bargaining power because of the Internet
D)   the first customers in a distribution channel

Question 11

The impact of a demographic trend varies across industries.

Accepted Answer

A) True 
 B)False

Question 12

Five-Forces analysis implicitly assumes a zero-sum game,a perspective that can be short-sighted.

Accepted Answer

A) True 
 B)False

Question 13

Environmental scanning and competitor intelligence provide important inputs for forecasting activities.

Accepted Answer

A) True 
 B)False

Question 14

The strengths and weaknesses of a SWOT analysis refer to the external conditions of the firm.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following would be an entry barrier?

Accepted Answer

A)   large economies of scale
B)   low switching costs
C)   easy access to raw materials
D)   low capital requirements

Question 16

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

Accepted Answer

A)   by shifting customers away from issues of price
B)   by making competitors in cyberspace seem less equally balanced
C)   by consolidating the marketing message that consumers use to make a purchase decision to a few key pieces of information that the selling company has little control over
D)   by highlighting unique selling advantages of a firm

Question 17

Crowdsourcing is used by companies to develop products.

Accepted Answer

A) True 
 B)False

Question 18

Complement products typically have no impact on the value of products and services of the firm.

Accepted Answer

A) True 
 B)False

Question 19

Buyer power will be greater when _______.

Accepted Answer

A)   the products purchased are highly differentiated
B)   there are high switching costs
C)   the industry product is very important to the quality of the buyer end products or services
D)   it is concentrated or when a buyer group purchases large volumes relative to seller sales

Exam 2: Analyzing the External Environment Ofthe Firm: Creating Competitive Advantages

The strengths and weaknesses of a SWOT analysis refer to the external conditions of the firm.

Correct Answer
verified

End users are not ____________.

Correct Answer
verified

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

Correct Answer
verified

Environmental forecasting does not involve plausible projections about the ________ of environmental change.

Correct Answer
verified

Five-Forces analysis implicitly assumes a zero-sum game,a perspective that can be short-sighted.

Correct Answer
verified

Complement products typically have no impact on the value of products and services of the firm.

Correct Answer
verified

The value net is a game-theoretic approach that _____________.

Correct Answer
verified

The impact of a demographic trend varies across industries.

Correct Answer
verified

Gathering competitive intelligence ___________.

Correct Answer
verified

The same environmental trend or event may have a very different impact on different strategic groups within the same industry.

Correct Answer
verified

Switching costs for an end user are likely to be much higher because of the Internet.

Correct Answer
verified

Environmental monitoring deals with tracking changes in environmental trends that are often uncovered during the environmental scanning process.

Correct Answer
verified

Technological innovations can create entirely new industries and alter the boundaries of industries.

Correct Answer
verified

Which of the following would be an entry barrier?

Correct Answer
verified

Correct Answer
verified

To understand the business environment of a particular firm,you need to analyze both the general environment and the firm industry and competitive environment.

Correct Answer
verified

Buyer power will be greater when _______.

Correct Answer
verified

Environmental scanning and competitor intelligence provide important inputs for forecasting activities.

Correct Answer
verified

Crowdsourcing is used by companies to develop products.

Correct Answer
verified

Exam 2: Analyzing the External Environment Ofthe Firm: Creating Competitive Advantages

The strengths and weaknesses of a SWOT analysis refer to the external conditions of the firm.

Correct AnswerverifiedShow Answer

End users are not ____________.

Correct AnswerverifiedShow Answer

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

Correct AnswerverifiedShow Answer

Environmental forecasting does not involve plausible projections about the ________ of environmental change.

Correct AnswerverifiedShow Answer

Five-Forces analysis implicitly assumes a zero-sum game,a perspective that can be short-sighted.

Correct AnswerverifiedShow Answer

Complement products typically have no impact on the value of products and services of the firm.

Correct AnswerverifiedShow Answer

The value net is a game-theoretic approach that _____________.

Correct AnswerverifiedShow Answer

The impact of a demographic trend varies across industries.

Correct AnswerverifiedShow Answer

Gathering competitive intelligence ___________.

Correct AnswerverifiedShow Answer

The same environmental trend or event may have a very different impact on different strategic groups within the same industry.

Correct AnswerverifiedShow Answer

Switching costs for an end user are likely to be much higher because of the Internet.

Correct AnswerverifiedShow Answer

Environmental monitoring deals with tracking changes in environmental trends that are often uncovered during the environmental scanning process.

Correct AnswerverifiedShow Answer

Technological innovations can create entirely new industries and alter the boundaries of industries.

Correct AnswerverifiedShow Answer

Which of the following would be an entry barrier?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

To understand the business environment of a particular firm,you need to analyze both the general environment and the firm industry and competitive environment.

Correct AnswerverifiedShow Answer

Buyer power will be greater when _______.

Correct AnswerverifiedShow Answer

Environmental scanning and competitor intelligence provide important inputs for forecasting activities.

Correct AnswerverifiedShow Answer

Crowdsourcing is used by companies to develop products.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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