Question 1

Cultural relativism highlights the idea that:

Accepted Answer

A)   What is accepted in the home culture is the correct way of doing business abroad
B)   What is accepted in the targeted culture is the correct way of doing business there
C)   There is one, absolute way of doing business worldwide
D)   The cultural expectations in place in a targeted region are irrelevant to doing business there
E)   Economic conditions do not cause cultural change

Question 2

Language is not an appropriate segmentation tool for international marketers.

Accepted Answer

A) True 
 B)False

Question 3

Effective promotional programs are integrated to provide consistent messages to consumers about a product and the nature of the company.

Accepted Answer

A) True 
 B)False

Question 4

When a firm employs locals in the host country to conduct operations,which company orientation are they following?

Accepted Answer

A)   Ethnocentric
B)   Polycentric
C)   Worldwide
D)   Geocentric
E)   Regiocentric

Question 5

International marketing does not include conducting commerce with:

Accepted Answer

A)   Customers
B)   Clients
C)   The overall global community
D)   Partners
E)   Customers in the home country

Question 6

Maslow's hierarchy of needs includes all of the following except:

Accepted Answer

A)   Physiological needs
B)   Safety needs
C)   Belongingness needs
D)   Material needs
E)   Self-actualization needs

Question 7

What reflects the amount of goods or services that consumers will purchase at various price levels?

Accepted Answer

A)   Needs
B)   Demand
C)   Wants
D)   Desires
E)   Outcomes

Question 8

The utilization and adaptation of the best marketing practices for the purposes of conducting commerce in other countries is:

Accepted Answer

A)   International marketing
B)   International commerce
C)   International business
D)   International management
E)   International economics

Question 9

An ethnocentric orientation offers strong control over a firm operating in foreign countries.

Accepted Answer

A) True 
 B)False

Question 10

The process of discovering consumer needs and wants,creating the goods and services to meet those needs,then pricing,promoting and delivering those goods and services is the definition of:

Accepted Answer

A)   Marketing
B)   Management
C)   International business
D)   International economics
E)   Consumer behavior

Question 11

The best example of a market that exemplifies a group of consumers with similar values and tastes regardless of country of birth is the:

Accepted Answer

A)   World senior market
B)   World female market
C)   World teen market
D)   World parent market
E)   World domestic market

Question 12

A thorough understanding of,and appreciation for,culture represents a fundamental aspect of successful international marketing strategy.

Accepted Answer

A) True 
 B)False

Question 13

The components of the marketing mix do not include pricing.

Accepted Answer

A) True 
 B)False

Question 14

Two of the most salient factors that influence the degree of adaptation necessary for international marketing are:

Accepted Answer

A)   Consumer cynicism and home country attitudes
B)   Consumer cynicism and the factors that create international marketing complexity
C)   Market segmentation and level of host country investment
D)   The drivers of globalization and expatriate knowledge of foreign country
E)   The drivers of globalization and the factors that create international marketing complexity

Question 15

Global trade is not affected by economic systems.

Accepted Answer

A) True 
 B)False

Question 16

Anarchies represent a type of legal system.

Accepted Answer

A) True 
 B)False

Question 17

Many multinational firms have market values larger than the economy of many small countries.

Accepted Answer

A) True 
 B)False

Question 18

Organizations that conduct business activities in at least one other country that differs from the home country are:

Accepted Answer

A)   Born-global corporations
B)   Multinational corporations
C)   Nationalized corporations
D)   Domestic corporations
E)   Rational corporations

Question 19

Discuss the various company orientations that companies can take regarding their international marketing operations.How do they differ? What are the advantages and disadvantages of each orientation?

Accepted Answer

There are several company orientations t...

Question 20

When management determines that employees from the home country are best able to drive international marketing activities,they follow which approach?

Accepted Answer

A)   Ethnocentric
B)   Polycentric
C)   Regiocentric
D)   Geocentric
E)   Globalcentric

Exam 1: Introduction to International Marketing

Language is not an appropriate segmentation tool for international marketers.

Correct AnswerverifiedShow Answer

What reflects the amount of goods or services that consumers will purchase at various price levels?

Correct AnswerverifiedShow Answer

International marketing does not include conducting commerce with:

Correct AnswerverifiedShow Answer

Effective promotional programs are integrated to provide consistent messages to consumers about a product and the nature of the company.

Correct AnswerverifiedShow Answer

Many multinational firms have market values larger than the economy of many small countries.

Correct AnswerverifiedShow Answer

An ethnocentric orientation offers strong control over a firm operating in foreign countries.

Correct AnswerverifiedShow Answer

Two of the most salient factors that influence the degree of adaptation necessary for international marketing are:

Correct AnswerverifiedShow Answer

When a firm employs locals in the host country to conduct operations,which company orientation are they following?

Correct AnswerverifiedShow Answer

Anarchies represent a type of legal system.

Correct AnswerverifiedShow Answer

Maslow's hierarchy of needs includes all of the following except:

Correct AnswerverifiedShow Answer

The utilization and adaptation of the best marketing practices for the purposes of conducting commerce in other countries is:

Correct AnswerverifiedShow Answer

Organizations that conduct business activities in at least one other country that differs from the home country are:

Correct AnswerverifiedShow Answer

Discuss the various company orientations that companies can take regarding their international marketing operations.How do they differ? What are the advantages and disadvantages of each orientation?

Correct AnswerAnswered by ExamLex AIThere are several company orientations t...View AnswerShow Answer

Global trade is not affected by economic systems.

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Cultural relativism highlights the idea that:

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The process of discovering consumer needs and wants,creating the goods and services to meet those needs,then pricing,promoting and delivering those goods and services is the definition of:

Correct AnswerverifiedShow Answer

When management determines that employees from the home country are best able to drive international marketing activities,they follow which approach?

Correct AnswerverifiedShow Answer

The components of the marketing mix do not include pricing.

Correct AnswerverifiedShow Answer

The best example of a market that exemplifies a group of consumers with similar values and tastes regardless of country of birth is the:

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A thorough understanding of,and appreciation for,culture represents a fundamental aspect of successful international marketing strategy.

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
There are several company orientations t...
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