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Exam 15: Managing Marketing Channels and Supply Chains

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Question 121

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The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

A) satisfying suppliers.
B) maximizing profits.
C) maximizing supply chain membership.
D) delivering the appropriate level of customer service.
E) maximizing supply chain inefficiency.

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Question 122

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Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco's standards, sometimes with procedures run remotely by Cisco. Most items are then drop-shipped to buyers, untouched by Cisco's employees. This is a description of Cisco's

A) virtual logistics.
B) supply chain.
C) electronic data interchange.
D) strategic information alliance.
E) product-specific delivery system.

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Question 123

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Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is

There are three degrees of distribution density-one of these is intensive distribution. What is the extreme opposite of this degree of distribution density?

In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy is to __________ of the firm's family brand and differentiate its marketing channels.

Which of the following statements regarding corporate vertical marketing systems is most accurate?

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as

IGA and Ben Franklin variety and craft stores are examples of

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories: (1) information, (2) convenience, (3) variety, and (4) __________.

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices

Amazon uses supply chain and logistics management to

Often companies must choose between a responsive supply chain and an efficient supply chain. This decision is based on

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk-taking, they are performing __________ functions.

Vertical integration can lead to legal prosecution if

Dependability is the consistency of replenishment. This is important to all firms in a supply chain and to consumers. It can be broken into three elements: safe delivery, complete delivery, and

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. As used by Johnson Controls, logistics

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

An administered vertical marketing system is a marketing system