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Exam 10: Developing New Products and Services

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Question 81

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Describe the different ways to define a product as new.

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The term new in relation to a new produc...

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Question 82

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A product that requires the learning of entirely new consumption patterns among consumers is referred to as

A) a continuous innovation.
B) a discontinuous innovation.
C) a dynamically continuous innovation.
D) an evolutionary innovation.
E) a progressive innovation.

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Question 83

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Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but at its introduction the company forgot to explain this to potential consumers. This product failure demonstrates

Durable goods emphasize which of the following elements of the promotional mix?

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

To save time and money, companies often turn to __________, a technique that somewhat replicates a full-scale test market.

Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush. A key innovation is its Quadpacer interval timer that goes off after 30 seconds to prompt the user to move on to the next quadrant of the mouth, resulting in better cleaning and improved gum health. This is an example of which type of innovation?

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Among business products, which of the following would most likely be considered supplies?

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally) . When it was introduced, Napster would have been an example of a

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) __________; (2) specific customers' needs, wants, and preferences; and (3) what the product or service will be and do to satisfy consumers.

As consumer demand for Ford cars (a consumer product) increases, the company may increase its demand for paint spraying equipment (a business product) . This is an example of

Development refers to the stage of the new-product development process

Product line refers to

The term product class refers to

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

There are seven stages of the new-product development process. Stage 7 is the __________ stage.

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Services can be classified according to whether they are delivered by people or equipment, business firms or nonprofit organizations, or

Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as