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Exam 3: Scanning the Marketing Environment

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Question 61

Essay

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Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

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The baby boom cohort is followed by Gene...

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Question 62

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A firm conducting an environmental scan of the marketplace might uncover key __________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

A) profits
B) responsibilities
C) idealisms
D) codes
E) trends

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Question 63

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An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example of __________ forces in the marketing environment.

If taxes rise at a faster rate than incomes, consumers will

The money that remains after paying for taxes and necessities is referred to as

Small businesses employ __________ of all private-sector employees.

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

The recent large decline in __________ has caused consumers to adjust their spending in other categories.

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

The form of competition in which there are many sellers and they each have a similar product is referred to as

Which of the following demographic trends has significant implications to global marketers?

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Demographics refer to

According to the textbook, __________ has developed technology that uses speech recognition to listen to your phone calls and pull up search data related to your conversations.

The purpose of environmental scanning is to

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as

The purpose of copyright law is to

Each year, the U.S. Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States. Pentagon officials, in response to environmentalists' concerns over lead poisoning in the soil, have invested over $12 million to develop an environmentally safe tungsten bullet. This is an example of one of the outcomes of

More is a publication designed to appeal to women aged 40 and over. Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Which of the following statements regarding environmental scanning is the most accurate?