Question 1

A typical marketing department both shapes and ____________ its relationship with internal and external groups.

Accepted Answer

A)  is shaped by
B)  organizes
C)  motivates
D)  determines
E)  dominates

Question 2

In our free enterprise society, which three specific groups benefit from effective marketing?

Accepted Answer

The three specific groups that benefit f...

Question 3

Which of the following conditions are necessary for marketing to occur?

Accepted Answer

A)  a changing environment, a method of assessing needs, a way to communicate, and an exchange location
B)  parties with cash or credit, a product, a reasonable price, and a place to make an exchange
C)  a quality product, a fair price, a clever method of promotion, and a place where a customer can buy the product
D)  two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to exchange
E)  an ability to see a trend within an environmental force, a product, and an affordable and actionable advertising campaign

Question 4

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.

Accepted Answer

A)  financial remuneration
B)  exchange
C)  countertrade
D)  barter
E)  marketing

Question 5

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

Accepted Answer

A)  time
B)  place
C)  form
D)  possession
E)  market

Question 6

Which of the following organizations engage in marketing?

Accepted Answer

A)  the Chicago Cubs
B)  the San Francisco Opera
C)  the City of Denver
D)  the president of the United States
E)  Every organization or individual can engage in marketing to some extent.

Question 7

Which of the following is not an environmental force?

Accepted Answer

A)  technological
B)  regulatory
C)  ecological
D)  competitive
E)  economic

Question 8

Which of the following statements about environmental forces is most accurate?

Accepted Answer

A)  Environmental forces are almost always controllable if the marketing department correctly scans them.
B)  An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.
C)  Environmental forces consistently result in negative outcomes for an organization.
D)  Some environmental forces can actually enhance a firm's marketing opportunities.
E)  Environmental forces can almost always be predicted.

Question 9

All of the following constitute the four Ps of the marketing mix except

Accepted Answer

A)  promotion.
B)  profitability.
C)  price.
D)  place.
E)  product.

Question 10

The idea that individuals and organizations are accountable to a larger society is known as

Accepted Answer

A)  the societal marketing concept.
B)  social responsibility.
C)  consumerism.
D)  sustainable development.
E)  capitalism.

Question 11

A need refers to

Accepted Answer

A)  a sense of personal inadequacy based upon observations by others around you.
B)  a sense of urgency, which causes a person to take action.
C)  a feeling that is shaped by a person's knowledge, culture, or personality.
D)  a feeling of being deprived of something, but not fully understanding what it may be.
E)  a situation when a person feels deprived of basic necessities such as food, clothing, and shelter.

Question 12

Whether an individual is buying for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered

Accepted Answer

A)  a prospective customer.
B)  a dual-purpose marketing decision maker.
C)  a potential distributor.
D)  an informed buyer.
E)  an end user.

Question 13

Which of the following statements describes an environmental force?

Accepted Answer

A)  Several states have legislation that requires people transporting children to use age- and height-appropriate car seats.
B)  Tupperware has more than 200,000 independent dealers who market its entire product line.
C)  A car battery comes with a lifetime guarantee.
D)  An automobile dealer offers a $500 rebate during the month of July.
E)  A major bottler offers a 10-cent refund on returnable bottles.

Question 14

The idea that an organization should (1)  strive to satisfy the needs of consumers (2)  while also trying to achieve the organization's goals reflects the

Accepted Answer

A)  concept of synergy.
B)  marketing concept.
C)  principle of customer relationship management.
D)  societal marketing concept.
E)  consumerism concept.

Question 15

Which of the following statements best describes a good?

Accepted Answer

A)  Goods are physical objects.
B)  Goods are the only currency that can be used in an exchange.
C)  Goods are intangible concepts and thoughts about ideas or causes.
D)  Goods are the benefits organizations receive for selling products and services.
E)  Goods can be either tangible or intangible.

Question 16

What utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?

Accepted Answer

A)  time utility
B)  place utility
C)  possession utility
D)  market utility
E)  form utility

Question 17

The process of turning corn into ethanol shows how BioFuel Energy, a Minnesota ethanol producer, can create __________ utility.

Accepted Answer

A)  time
B)  place
C)  possession
D)  market
E)  form

Question 18

A marketing program refers to

Accepted Answer

A)  a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
B)  the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.
C)  the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
D)  the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.
E)  the allocation of resources within a firm toward individual marketing mix elements.

Question 19

At the BMW website, BMW.com, you can design your own BMW with the exact features you desire. If you choose to use this method to purchase a car, what type of utility(ies) has(have) been created?

Accepted Answer

Form utility comes from the production o...

Question 20

All of the following are examples of products or services that satisfy a consumer need except

Accepted Answer

A)  a pair of jeans.
B)  an apple.
C)  a student dormitory.
D)  a sales tax.
E)  a jacket.

Exam 1: Creating Customer Relationships and Value Through Marketing

The idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals reflects the

Correct AnswerverifiedShow Answer

Which of the following statements about environmental forces is most accurate?

Correct AnswerverifiedShow Answer

Which of the following organizations engage in marketing?

Correct AnswerverifiedShow Answer

All of the following are examples of products or services that satisfy a consumer need except

Correct AnswerverifiedShow Answer

Which of the following is not an environmental force?

Correct AnswerverifiedShow Answer

Which of the following statements best describes a good?

Correct AnswerverifiedShow Answer

A marketing program refers to

Correct AnswerverifiedShow Answer

FreshCase packaging is the first-ever vacuum package for red meat that maintains the meat's appetizing color, reducing both food and plastic waste. This is an example of creating __________ utility in the case-ready meat category.

Correct AnswerverifiedShow Answer

A typical marketing department both shapes and ____________ its relationship with internal and external groups.

Correct AnswerverifiedShow Answer

All of the following constitute the four Ps of the marketing mix except

Correct AnswerverifiedShow Answer

In our free enterprise society, which three specific groups benefit from effective marketing?

Correct AnswerverifiedThe three specific groups that benefit f...View AnswerShow Answer

The idea that individuals and organizations are accountable to a larger society is known as

Correct AnswerverifiedShow Answer

A need refers to

Correct AnswerverifiedShow Answer

Which of the following statements describes an environmental force?

Correct AnswerverifiedShow Answer

Which of the following conditions are necessary for marketing to occur?

Correct AnswerverifiedShow Answer

At the BMW website, BMW.com, you can design your own BMW with the exact features you desire. If you choose to use this method to purchase a car, what type of utility(ies) has(have) been created?

Correct AnswerverifiedForm utility comes from the production o...View AnswerShow Answer

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.

Correct AnswerverifiedShow Answer

What utility does UPS provide when it delivers new DVD releases to Best Buy stores before the Tuesday national release day?

Correct AnswerverifiedShow Answer

The process of turning corn into ethanol shows how BioFuel Energy, a Minnesota ethanol producer, can create __________ utility.

Correct AnswerverifiedShow Answer

Whether an individual is buying for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered

Correct AnswerverifiedShow Answer

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The three specific groups that benefit f...
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Form utility comes from the production o...
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