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There are few cultural misunderstandings in the discipline of marketing.

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A culture's aesthetics is the sense of moral behavior taught to the young.

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Culture is a group of shared worldviews,social rules and interpersonal dynamics that is


A) chosen consciously by each group to set themselves apart from other groups.
B) learned,interrelated and shared.
C) used as a way to separate economic classes.
D) a collection of noble pursuits including opera,art,ballet and classical music.

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While Trompenaars was trained as an economist,Hofstede and Hall were trained as


A) anthropologists.
B) business scholars.
C) accountants.
D) strategic planners.

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Trompenaar's achievement vs.ascription dimension describes social status based on what one does or who one is.The U.S.is a culture in which people build who they are through work,so its social status tends to be based on ascription.

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The masculine- feminine dimension is about


A) task vs.relationship.
B) the gap between men's and women's roles in the culture.
C) doing vs.being.
D) quality of work vs.quality of life.

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In high context cultures,face-to-face relationships tend to be important and


A) knowledge is situational.
B) decisions focus around personal relationships.
C) long term.
D) all of the above.

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Hofstede's framework is based on social science theory.

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Material culture includes all human-made objects.

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Monochronic cultures tend to be


A) HC/high context
B) LC/low context
C) ethnocentric
D) hierarchical

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One danger of using the frameworks in this chapter is that if they are applied prescriptively,they may well lead to a sophisticated form of stereotyping.Explain this danger and suggest ways to avoid it.

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These frameworks can be applied prescrip...

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Material culture includes


A) what people in the culture make,such as tools,art,everything material.
B) tapestries but not their frames and the wool or other fabric before it is woven.
C) only manufactures of which the culture is proud.
D) only pottery,glassware and eating utensils.

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We are each born with a unique culture.

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Leadership traits may vary some by culture,but underneath,they build on the idea that all people want to be led and directed.

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The extent to which members of a society expect and accept power to be distributed unequally is termed by Hofstede as


A) uncertainty avoidance.
B) feminist.
C) power distance.
D) non-democratic.

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Business makes few costly mistakes in product introductions into foreign markets.

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Religion is not an important aspect of culture in countries that are secular and split the church from the state.

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Although some business areas are affected by culture,accounting and finance are objective,and thus,universal.

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In Human Resources,the American employee protection laws (Equal Employment Opportunity Commission-EEOC)allow an American company to be successful on the cultural front in all foreign labor markets.

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In an affective culture (Trompenaars) ,emotions are seen as


A) responses to be freely displayed.
B) private,and therefore,not displayed.
C) a weakness,and therefore hidden.
D) appropriate to share with family members only.

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