Question 1

In 2009 the average U.S.adult spent ___ hour(s) a day on social networking sites and surfing the Internet.

Accepted Answer

A)  1
B)  4
C)  6
D)  9
E)  less than 1 In 2009,the average U.S.adult spent around six hours a day surfing social networking sites,almost three times as long as two years earlier.

Question 2

One aspect of marketing that has not changed with digital media is the importance of achieving the right ________.

Accepted Answer

A)  manager
B)  employees
C)  target markets
D)  marketing mix
E)  advertising campaign One aspect of marketing that has not changed with digital media is the importance of achieving the right marketing mix.

Question 3

The Internet often impedes business transactions,making them slower and less efficient.

Accepted Answer

A) True 
 B)False

Question 4

The characteristic of addressability means digital communication allows consumers to find information about competing products,prices,and reviews and become more informed about a firm and the relative value of its products.

Accepted Answer

A) True 
 B)False

Question 5

One of the greatest drawbacks of digital marketing is the ability of marketers and customers to easily share information.

Accepted Answer

A) True 
 B)False

Question 6

Some companies have begun to use blogs as internal tools for teams working on projects that require a great deal of documentation.

Accepted Answer

A) True 
 B)False

Question 7

Digital media can reduce the cost of _______ and _________ transactions.

Accepted Answer

A)  customer,business
B)  manufacturer,end-user
C)  Internet,brick-and-mortar
D)  sale,full-priced
E)  human,machine Digital media can reduce the cost of both customer and business transactions.

Question 8

Social networking sites and blogs are not effective tools at building customer relationships.

Accepted Answer

A) True 
 B)False

Question 9

Digital media have fundamentally altered the marketing mix.

Accepted Answer

A) True 
 B)False

Question 10

Discuss the appeal to marketers of online social networking sites.Why are marketers utilizing them more and more?

Accepted Answer

Social networking sites have grown in po...

Question 11

According to your book,what is the main source of Internet identity theft?

Accepted Answer

A)  Loan fraud
B)  Bank fraud
C)  Credit card fraud
D)  Utilities fraud
E)  Benefits fraud In spite of consumer protections usually offered by credit cards,it remains the number one source of Internet identity theft.

Question 12

What are some of the ways cybercriminals are using the Internet to commit online fraud?

Accepted Answer

This answer is very open-ended and stude...

Question 13

How has mobile marketing changed consumers' consumption patterns and how have marketers adapted?

Accepted Answer

Consumers are beginning to utilize mobil...

Question 14

People spend more time on email than they do on social networking sites.

Accepted Answer

A) True 
 B)False

Question 15

_____ are web-based journals in which writers can editorialize and interact with other Internet users.

Accepted Answer

A)  Online newspapers
B)  Wikis
C)  Blogs
D)  Social networking sites
E)  Virtual realities Blogs are web-based journals in which writers can editorialize and interact with other Internet users.

Question 16

_____________ includes any attempt to conduct fraudulent activities online,such as by deceiving consumers into releasing personal information.

Accepted Answer

A)  Phishing
B)  Identity theft
C)  Online fraud
D)  Intellectual property
E)  Wiki Online fraud includes any attempt to conduct fraudulent activities online,such as by deceiving consumers into releasing personal information.

Question 17

After accepting a position at IOWatch,Paul realized quickly that he did not have sufficient experience in _________________.

Accepted Answer

A)  computers
B)  interacting with customers
C)  working for a corporation
D)  software design
E)  marketing In spite of his enthusiasm about space,Paul realized quickly that he did not have sufficient experience in marketing.

Question 18

How have technological advances in the Internet and information technology changed the environment for business?

Accepted Answer

Marketers' new ability to convert all ty...

Question 19

Marketers who learn where online users are likely to express their thoughts and opinions can use these forums to do all of the following except

Accepted Answer

A)  interact with them.
B)  address problems.
C)  promote their companies.
D)  get feedback.
E)  find out consumers addresses. Marketers who know where online users are likely to express their thoughts and opinions can use these forums to interact with them,address problems,and promote their companies.

Question 20

What is the number-one consumer complaint to government agencies,when it comes to the Internet?

Accepted Answer

A)  Slow connection speed
B)  Identify theft
C)  Fraud
D)  High prices
E)  Don't like pop-up ads Fraud is far and away the number one source of complaints to government agencies in regards to problems with the Internet.

Exam 13: Digital Marketing and Social Networking

_____________ includes any attempt to conduct fraudulent activities online,such as by deceiving consumers into releasing personal information.

Correct AnswerverifiedShow Answer

In 2009 the average U.S.adult spent ___ hour(s) a day on social networking sites and surfing the Internet.

Correct AnswerverifiedShow Answer

Marketers who learn where online users are likely to express their thoughts and opinions can use these forums to do all of the following except

Correct AnswerverifiedShow Answer

People spend more time on email than they do on social networking sites.

Correct AnswerverifiedShow Answer

After accepting a position at IOWatch,Paul realized quickly that he did not have sufficient experience in _________________.

Correct AnswerverifiedShow Answer

One aspect of marketing that has not changed with digital media is the importance of achieving the right ________.

Correct AnswerverifiedShow Answer

The Internet often impedes business transactions,making them slower and less efficient.

Correct AnswerverifiedShow Answer

Digital media can reduce the cost of _______ and _________ transactions.

Correct AnswerverifiedShow Answer

_____ are web-based journals in which writers can editorialize and interact with other Internet users.

Correct AnswerverifiedShow Answer

Discuss the appeal to marketers of online social networking sites.Why are marketers utilizing them more and more?

Correct AnswerverifiedSocial networking sites have grown in po...View AnswerShow Answer

What is the number-one consumer complaint to government agencies,when it comes to the Internet?

Correct AnswerverifiedShow Answer

Digital media have fundamentally altered the marketing mix.

Correct AnswerverifiedShow Answer

How has mobile marketing changed consumers' consumption patterns and how have marketers adapted?

Correct AnswerverifiedConsumers are beginning to utilize mobil...View AnswerShow Answer

The characteristic of addressability means digital communication allows consumers to find information about competing products,prices,and reviews and become more informed about a firm and the relative value of its products.

Correct AnswerverifiedShow Answer

Some companies have begun to use blogs as internal tools for teams working on projects that require a great deal of documentation.

Correct AnswerverifiedShow Answer

According to your book,what is the main source of Internet identity theft?

Correct AnswerverifiedShow Answer

Social networking sites and blogs are not effective tools at building customer relationships.

Correct AnswerverifiedShow Answer

One of the greatest drawbacks of digital marketing is the ability of marketers and customers to easily share information.

Correct AnswerverifiedShow Answer

How have technological advances in the Internet and information technology changed the environment for business?

Correct AnswerverifiedMarketers' new ability to convert all ty...View AnswerShow Answer

What are some of the ways cybercriminals are using the Internet to commit online fraud?

Correct AnswerverifiedThis answer is very open-ended and stude...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Digital media can reduce the cost of _ and ___ transactions.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Social networking sites have grown in po...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumers are beginning to utilize mobil...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Marketers' new ability to convert all ty...
View Answer

Correct Answer
verified
This answer is very open-ended and stude...
View Answer