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A perfectly elastic demand curve implies that the firm


A) must lower price to sell more output.
B) can sell as much output as it chooses at the existing price.
C) realizes an increase in total revenue that is less than product price when it sells an extra unit.
D) is selling a differentiated (heterogeneous) product.

E) All of the above
F) B) and D)

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The short-run supply curve slopes upward because producers must be compensated for rising marginal costs.

A) True
B) False

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If at the MC = MR output, AVC exceeds price,


A) new firms will enter this industry.
B) the firm should produce the MC = MR output and realize an economic profit.
C) some firms should shut down in the short run.
D) the firm should expand its plant.

E) All of the above
F) C) and D)

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In pure competition, each extra unit of output that a firm sells will yield a marginal revenue that is


A) equal to the price.
B) less than the price.
C) greater than the price.
D) equal to the average cost.

E) B) and C)
F) A) and D)

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A firm finds that at its MR = MC output, its TC = $1,000, TVC = $800, TFC = $200, and total revenue is $900. This firm should


A) shut down in the short run.
B) produce because the resulting loss is less than its TFC.
C) produce because it will realize an economic profit.
D) liquidate its assets and go out of business.

E) A) and D)
F) B) and C)

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Price and marginal revenue are identical for an individual purely competitive seller.

A) True
B) False

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In answering the question, assume a graph in which dollars are measured on the vertical axis and output on the horizontal axis. For a purely competitive firm, marginal revenue graphs as a


A) straight, upsloping line.
B) straight line, parallel to the vertical axis.
C) straight line, parallel to the horizontal axis.
D) straight, downsloping line.

E) C) and D)
F) B) and C)

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(Last Word) Temporary shutdowns of firms are most widespread when


A) total fixed costs are rising across the economy.
B) the economy experiences recession.
C) firms have the ability to set prices for their output.
D) wage levels are falling.

E) C) and D)
F) A) and B)

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Which of the following is true for a purely competitive firm in short-run equilibrium?


A) The firm is making only normal profits.
B) The firm's marginal cost is greater than its marginal revenue.
C) The firm's marginal revenue is equal to its marginal cost.
D) A decrease in output would lead to a rise in profits.

E) A) and B)
F) A) and D)

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Which characteristic would best be associated with pure competition?


A) few sellers
B) price takers
C) nonprice competition
D) product differentiation

E) All of the above
F) C) and D)

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There would be some control over price within rather narrow limits in which market model?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

E) None of the above
F) A) and D)

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The principle that a firm should produce up to the point where the marginal revenue from the sale of an extra unit of output is equal to the marginal cost of producing it is known as the


A) output-maximizing rule.
B) profit-maximizing rule.
C) shut-down rule.
D) break-even rule.

E) B) and C)
F) A) and D)

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Which market model assumes the least number of firms in an industry?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

E) B) and C)
F) A) and D)

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Mutual interdependence would tend to limit control over price in which market model?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

E) A) and C)
F) B) and C)

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A purely competitive firm currently producing 20 units of output earns marginal revenues of $12 from each extra unit of output it sells. If it sells 30 units, then its total revenues would be


A) $120.
B) $240.
C) $360.
D) indeterminate based on the given information.

E) All of the above
F) A) and B)

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Suppose you find that the price of your product is less than minimum AVC. You should


A) minimize your losses by producing where P = MC.
B) maximize your profits by producing where P = MC.
C) close down because, by producing, your losses will exceed your total fixed costs.
D) close down because total revenue exceeds total variable cost.

E) A) and B)
F) All of the above

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The fast-food restaurant industry in a large city would be an example of which market model?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

E) None of the above
F) C) and D)

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A competitive firm faces fixed costs even if it produces zero output. If it starts producing and selling some output, which of the following would happen?


A) The firm's total costs would increase, and its losses may become larger.
B) The firm would earn revenues and will therefore earn positive profits.
C) The firm's total costs would decrease, allowing it to possibly earn profits.
D) The firm would earn revenues that are greater than its costs.

E) All of the above
F) A) and C)

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The lowest point on a purely competitive firm's short-run supply curve corresponds to


A) the minimum point on its ATC curve.
B) the minimum point on its AVC curve.
C) the minimum point on its AFC curve.
D) the minimum point on its MC curve.

E) A) and B)
F) A) and C)

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Suppose that at 500 units of output, marginal revenue is equal to marginal cost. The firm is selling its output at $5 per unit, and average total cost at 500 units of output is $6. On the basis of this information, we


A) can say that the firm should close down in the short run.
B) can say that the firm can produce and realize an economic profit in the short run.
C) cannot determine whether the firm should produce or shut down in the short run.
D) can assume the firm is not using the most efficient technology.

E) B) and D)
F) All of the above

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