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Exam 5: Consumer Behavior

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Question 71

Multiple Choice

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Alex decides to join an organization that raises funds for research into autism.Which component of Alex's attitude toward autism research does this represent?

A) behavioral component
B) affective component
C) cognitive component
D) affordable component
E) connected component

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Question 72

Multiple Choice

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The greater the discrepancy between a consumer's ______________,the greater the consumer's need recognition will be.

A) financial risk and performance risk
B) search for alternatives and alternatives found
C) needy state and desired state
D) universal set and evoked set
E) external and internal information search

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Question 73

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Many states have laws regulating the prices businesses charge during emergencies like hurricanes.These laws are designed to protect consumers whose ______________ state may impair their ability to make sound purchase decisions.

The buying process begins with a comparison of available alternatives.

Generally,people buy one product or service instead of another because they:

Marketers believe that the decision making process begins with a consumer's need recognition.Not everyone agrees.How would you answer critics who believe marketers can force people to buy things they don't want?

Why should marketers not set unrealistically high consumer expectations?

For years Mark sold new cars,but he and his wife recently grew tired of city life and moved to a beach town.Now he sells costume jewelry (made by his wife)at an open-air market near the ocean.To be successful,what will Mark have to recognize about the difference between consumers' problem solving processes for cars and costume jewelry?

__________ refer(s) to the process by which consumers select,organize,and interpret information.

A key to successful marketing is determining how to meet the correct balance of ________________________ needs that best appeals to the firm's target markets.

Using examples,describe the difference between impulse buying and habitual decision making.

When the floor rusted through on her old car,Kelly knew she had a problem.Logically,Kelly's next step in the consumer decision process would be to:

Jennifer's spending decisions are heavily influenced by her family,her peers,and the beliefs and values she was exposed to in her religious education.Jennifer's spending decisions are heavily influenced by her:

Last semester,Henri bought his textbooks over the Internet and saved a considerable amount of money.Classes start in a few days,and he needs to decide right away how and where to purchase his books.Henri will engage in ___________________________ process.

Assume you are the manager of a resort property that is close to the mountains,to several recreational sites,and to a few luxury restaurants and stores.How would you manage customer expectations to enhance postpurchase satisfaction? Be specific.

When Kelly began searching for a new car to replace her old,rusty one,she probably relied on _____________________ sources of information.

André was afraid his condominium would look shabby to his future in-laws,so he had it painted just before their visit.André was addressing his __________ risk.

Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and:

Rachael is visiting colleges before applying to schools.Rachael is likely to be involved in an impulse buying process.

When people go on vacation,they often eat at the same restaurant chains they visit frequently when at home.Using decision heuristics,explain this behavior.