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Exam 4: Marketing Ethics

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Question 31

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To avoid having ethical situations become problematic for a firm,the short-term goals of each employee must

A) be aligned with the long-term goals of the firm.
B) be overridden by the overall goals of the firm.
C) become secondary to the needs of the remaining stakeholders.
D) be reviewed on an annual basis.
E) change on a regular basis.

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Question 32

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Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

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Question 33

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How might a technology company like Apple most likely ensure that it behaves in a socially responsible way toward its employees?

Short-term profit decisions can cause firms to lose customers in the long run.

Once the marketing strategy is implemented,controls must be in place to be certain that the firm has actually done what it has set out to do.

Stakeholders typically include the firm's employees,customer groups,stockholders,and members of the community in which the firm operates.

Deceptive advertising and promotion of inferior products are examples of ethical issues related to _______.

How does corporate social responsibility relate to ethics?

If Melissa decides to sell the best ice cream on earth and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Identify how a company might evaluate whether or not to support the United Way,a program that collects donations and distributes them to a wide range of charities.

The most basic corporate social responsibility to employees is to ensure the highest pay for the work performed.

Alicia has been asked to approve a marketing campaign that,although not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.By using the ethical decision-making metric,Alicia will

When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes,Toyota at first ignored or rejected the claims.Eventually,the company evaluated the issue and issued a recall.Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?

Explain why people may make unethical decisions.How can a firm ensure that the people who work for it make ethical decisions?

Describe the four steps in the ethical decision-making framework and include some questions that should be asked in each step.

Which of the following does your text suggest as the reason different people have different ethical standards?

Garrett has just purchased a beer distributorship.He wants to increase the visibility of his firm in local markets,but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages.According to the framework for ethical decision making,the first thing Garrett should do is to

Marketers can introduce ethics at the beginning of the planning phase of the strategic marketing planning process by including ethical statements in the firm's mission or vision statements.

Which of the following is based on the principle that everything we need for our survival and well-being depends either directly or indirectly on our natural environment?

When looking at ethical issues associated with the strategic marketing planning process,questions