A) differences in consumer tastes and preferences.
B) differences in distribution channels.
C) differences in infrastructure and traditional practices.
D) differences in governmental demands.
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True/False
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Multiple Choice
A) Global standardization strategy
B) Localization strategy
C) International strategy
D) Transnational strategy
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Multiple Choice
A) When the service involves production of tangibles
B) When the service is paid for by the customer
C) When the service is designed in-house
D) When the service is delivered to the customer
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True/False
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Multiple Choice
A) support
B) tertiary
C) ancillary
D) primary
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Multiple Choice
A) Organizational structure
B) Organizational model
C) Corporate ladder
D) Corporate culture
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True/False
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Multiple Choice
A) loyalties
B) reports
C) processes
D) incentives
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Multiple Choice
A) Internalities
B) Generic skills
C) Core competencies
D) Standard competencies
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Multiple Choice
A) they bring together the complementary skills of alliance partners.
B) alliances may facilitate entry into foreign markets.
C) a firm can give away more than it receives.
D) they allow firms to share fixed costs.
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Multiple Choice
A) By charging a higher price for the product
B) By raising production costs
C) By generating more profits
D) By making the product more attractive
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True/False
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Multiple Choice
A) differentiate their products so that consumers do not have to pay a premium for it.
B) have the lowest cost structure in the industry.
C) create the most valuable product in the eyes of consumers.
D) ensure that the gap between value and cost of production be greater than the gap attained by competitors.
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True/False
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Essay
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Multiple Choice
A) the suppliers to the firm.
B) the employees of the organization.
C) the firm's customers.
D) the shareholders of the firm.
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Multiple Choice
A) Because the firm is a monopoly supplier
B) Because it is difficult to segment a market to reflect reservation prices of all customers
C) Because value creation results in a corresponding reduction in costs of production
D) Because firms can charge consumers a price that reveals a consumer's assessment of the product's value
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Essay
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True/False
Correct Answer
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