Question 1

_____ listings are purchased links that typically appear either at the very top or upper right of a search-results page.

Accepted Answer

The answer of _____ listings are purchased links that typically...

Question 2

Which branded content approach features live video footage or video feed to an audience accessing the video stream over the Internet?

Accepted Answer

A)  wireframing
B)  podcasting
C)  live streaming
D)  user-generated videos
E)  infographics

Question 3

Most free hosting services make money by selling _____.

Accepted Answer

advertisin...

Question 4

According to research on social media marketing trends,96 percent of B2C respondents say the top social media platform for their business was LinkedIn.

Accepted Answer

A) True 
 B)False

Question 5

Blog posts,white papers,research reports,infographics or any other content that a brand produces for itself is referred to as _____ content.

Accepted Answer

The answer of Blog posts,white papers,research reports,infographics or any other...

Question 6

A marketing practice whose goal is to generate traffic from search engines through both paid and unpaid efforts is called

Accepted Answer

A)  search marketing.
B)  sentiment marketing.
C)  social media marketing.
D)  content marketing.
E)  digital marketing.

Question 7

In order to improve social media marketing performance,digital marketers typically track selected metrics on a daily,ongoing basis through some form of social media marketing ______.

Accepted Answer

The answer of In order to improve social media marketing...

Question 8

The use of GPS data transmitted from a mobile device to adapt content,messaging,or service delivery to a target's location is the premise behind

Accepted Answer

A)  social media marketing.
B)  search marketing.
C)  content marketing.
D)  digital marketing.
E)  location-based marketing.

Question 9

Jared decided to remove himself from social media for one week.During that time,he did not check his Facebook,Twitter,Instagram,or Snapchat accounts.It didn't take long for Jared to feel isolated and that he was missing out on what was happening around him.What acronym has been linked to the feeling Jared experienced?

Accepted Answer

A)  FOMO
B)  YOLO
C)  ICYMI
D)  TTYN
E)  ZMOT

Question 10

What type of media comes from publicity gained via a brand-controlled source such as a website,blog,or Facebook page?

Accepted Answer

A)  paid media
B)  earned media
C)  sponsored media
D)  published media
E)  owned media

Question 11

The essence of _____ marketing is the belief that if businesses deliver valuable information to buyers,customers will reward them with their business and loyalty.

Accepted Answer

The answer of The essence of _____ marketing is the...

Question 12

Whatever the social media metrics an organization tracks,the ultimate criteria is to

Accepted Answer

A)  utilize the least expensive social media metric.
B)  constantly change the metrics being used.
C)  use as many metrics as possible to track a brand.
D)  demonstrate a positive ROI for the brand on its social media investment.
E)  find the most reliable social media metric.

Question 13

What type of marketing uses combinations of digital tools such as websites,online videos,e-mail,blogs,social media,mobile ads,mobile apps,and other digital platforms?

Accepted Answer

A)  social media marketing
B)  content marketing
C)  Internet marketing
D)  search marketing
E)  web marketing

Question 14

The most popular paid search platform used by search marketers is

Accepted Answer

A)  Google AdWords.
B)  Yahoo Ads.
C)  Bing Ads.
D)  Firefox AdWords.
E)  AOL Ads.

Question 15

When it comes to having a social media presence,research universally suggests that companies must have a presence on the social media site _____.

Accepted Answer

The answer of When it comes to having a social...

Question 16

Which of the following is an example of geo-fencing?

Accepted Answer

A)  Julie searched for product reviews online when shopping for a new refrigerator.
B)  Brianna received an "award" for checking-in at her favorite restaurant.
C)  Tonya used the "like" button on Facebook when visiting the page of her favorite store.
D)  Tyler received an e-mail message about upcoming Black Friday deals.
E)  While shopping at the mall,Adam received a text message for a 20 percent off coupon from one of his favorite stores.

Question 17

Foursquare and Gowalla are two types of

Accepted Answer

A)  expert content.
B)  web logs.
C)  podcasts.
D)  shopping apps.
E)  location-based apps.

Question 18

Which of the following persons is using social media to act as a brand ambassador?

Accepted Answer

A)  Noah,who posts pictures of him and his friends drinking Red Bull at a ski resort
B)  Bella,who wrote an e-mail to a company to complain about poor service
C)  Cathy,who clicked on the "contact us" page of a website
D)  Julie,who wrote a cautionary product review on her blog
E)  Paul,who inquired about a store's loyalty program

Question 19

Social media monitoring is also known as _____ _____.

Accepted Answer

The answer of Social media monitoring is also known as...

Question 20

A(n)_____ is a small,digital image or icon used to express an idea or emotion in digital communication.

Accepted Answer

The answer of A(n)_____ is a small,digital image or icon...

Exam 13: Digital Social Media Marketing

Correct Answer
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_____ listings are purchased links that typically appear either at the very top or upper right of a search-results page.

Correct Answer
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Whatever the social media metrics an organization tracks,the ultimate criteria is to

Correct Answer
verified

When it comes to having a social media presence,research universally suggests that companies must have a presence on the social media site _____.

Correct Answer
verified

What type of marketing uses combinations of digital tools such as websites,online videos,e-mail,blogs,social media,mobile ads,mobile apps,and other digital platforms?

Correct Answer
verified

Which of the following persons is using social media to act as a brand ambassador?

Correct Answer
verified

According to research on social media marketing trends,96 percent of B2C respondents say the top social media platform for their business was LinkedIn.

Correct Answer
verified

A(n)_____ is a small,digital image or icon used to express an idea or emotion in digital communication.

Correct Answer
verified

Blog posts,white papers,research reports,infographics or any other content that a brand produces for itself is referred to as _____ content.

Correct Answer
verified

Most free hosting services make money by selling _____.

Correct Answer
verified
advertisin...
View Answer

Which of the following is an example of geo-fencing?

Correct Answer
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Social media monitoring is also known as _ _.

Correct Answer
verified

A marketing practice whose goal is to generate traffic from search engines through both paid and unpaid efforts is called

Correct Answer
verified

In order to improve social media marketing performance,digital marketers typically track selected metrics on a daily,ongoing basis through some form of social media marketing ______.

Correct Answer
verified

Foursquare and Gowalla are two types of

Correct Answer
verified

The most popular paid search platform used by search marketers is

Correct Answer
verified

The use of GPS data transmitted from a mobile device to adapt content,messaging,or service delivery to a target's location is the premise behind

Correct Answer
verified

Which branded content approach features live video footage or video feed to an audience accessing the video stream over the Internet?

Correct Answer
verified

The essence of _____ marketing is the belief that if businesses deliver valuable information to buyers,customers will reward them with their business and loyalty.

Correct Answer
verified

What type of media comes from publicity gained via a brand-controlled source such as a website,blog,or Facebook page?

Correct Answer
verified

Exam 13: Digital Social Media Marketing

Correct AnswerverifiedShow Answer

_____ listings are purchased links that typically appear either at the very top or upper right of a search-results page.

Correct AnswerverifiedShow Answer

Whatever the social media metrics an organization tracks,the ultimate criteria is to

Correct AnswerverifiedShow Answer

When it comes to having a social media presence,research universally suggests that companies must have a presence on the social media site _____.

Correct AnswerverifiedShow Answer

What type of marketing uses combinations of digital tools such as websites,online videos,e-mail,blogs,social media,mobile ads,mobile apps,and other digital platforms?

Correct AnswerverifiedShow Answer

Which of the following persons is using social media to act as a brand ambassador?

Correct AnswerverifiedShow Answer

According to research on social media marketing trends,96 percent of B2C respondents say the top social media platform for their business was LinkedIn.

Correct AnswerverifiedShow Answer

A(n)_____ is a small,digital image or icon used to express an idea or emotion in digital communication.

Correct AnswerverifiedShow Answer

Blog posts,white papers,research reports,infographics or any other content that a brand produces for itself is referred to as _____ content.

Correct AnswerverifiedShow Answer

Most free hosting services make money by selling _____.

Correct Answerverifiedadvertisin...View AnswerShow Answer

Which of the following is an example of geo-fencing?

Correct AnswerverifiedShow Answer

Social media monitoring is also known as _____ _____.

Correct AnswerverifiedShow Answer

A marketing practice whose goal is to generate traffic from search engines through both paid and unpaid efforts is called

Correct AnswerverifiedShow Answer

In order to improve social media marketing performance,digital marketers typically track selected metrics on a daily,ongoing basis through some form of social media marketing ______.

Correct AnswerverifiedShow Answer

Foursquare and Gowalla are two types of

Correct AnswerverifiedShow Answer

The most popular paid search platform used by search marketers is

Correct AnswerverifiedShow Answer

The use of GPS data transmitted from a mobile device to adapt content,messaging,or service delivery to a target's location is the premise behind

Correct AnswerverifiedShow Answer

Which branded content approach features live video footage or video feed to an audience accessing the video stream over the Internet?

Correct AnswerverifiedShow Answer

The essence of _____ marketing is the belief that if businesses deliver valuable information to buyers,customers will reward them with their business and loyalty.

Correct AnswerverifiedShow Answer

What type of media comes from publicity gained via a brand-controlled source such as a website,blog,or Facebook page?

Correct AnswerverifiedShow Answer

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advertisin...
View Answer

Correct Answer
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Social media monitoring is also known as _ _.

Correct Answer
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