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Exam 17: Retailing and Omnichannel Marketing

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Question 1

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If you were a marketer for a clothing manufacturer and you wanted to improve revenues from irregulars,production overruns,and returns,you would be attracted to using

A) department stores.
B) specialty stores.
C) category specialists.
D) off-price retailers.
E) supercenters.

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Question 2

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__________ offer an inconsistent assortment of brand-name merchandise at low prices.

A) Department stores
B) Specialty stores
C) Category killers
D) Off-price retailers
E) Full-line discount stores

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Question 3

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Supercenters are large stores that combine a supermarket with a full-line discount store._______ dominates this category with the vast majority of supercenters in the United States.

Amber has developed a line of organic lotions and handmade soaps with unique,herb-based scents and a touch of bee balm.She plans to sell these products to the wealthy residents of a nearby resort town.Which level of distribution intensity is probably best for this product?

John used to work for a large,well-known retailer.He left that company to work for a much smaller company,and in doing so,he discovered that the channel functions were handled very differently in the smaller firm.Looking back at his experience,he noticed that larger firms

From the consumer's perspective,what is the major drawback associated with off-price retailers?

The key factor distinguishing retailers from other members of the supply chain is that

Heartland Plantation produces organic food products like stone-ground grits and wild rice.The company has limited production capacity and wants to carefully control where its products are sold.Heartland will likely choose __________ distribution intensity.

In the past,__________ controlled supply chains.

When a company offers consumers the ability to make purchases via a smartphone,this is known as

________ must always be aligned with other elements of a retailer's strategy in order to accurately define the value of the product and a retailer's image.

Some companies want to get their products into as many outlets as possible,understanding that the more exposure a product gets,the more it will sell.If this is consistent with the company's overall strategy,it will choose __________ distribution.

What is the difference between exclusive distribution and selective distribution?

Conventional supermarkets still sell a majority of food merchandise,but they are under substantial competitive pressures.Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

Omnichannel retailing has many potential advantages,but it also has challenges.What are they?

__________ reduce costs and maintain low prices by buying opportunistically from manufacturers with excess inventory,offering limited assortments of household goods and groceries,as well as health and beauty aids.

All of the following are typical outlets used by retailers except

Chandra owns a pet sitting service.She recently paid a web developer to build a special version of his company website for use on smartphones.Customers will now be able to easily place orders for pet sitting on their cell phones.This is an example of

You are a marketer working for a firm that manufactures a wide range of products.Many of your traditional retail outlets are cutting back on the number of products they stock in a store,and you are receiving complaints from customers who cannot find their favorite products.Your firm has developed an efficient operation that makes it possible to continue to expand the number of items you can offer customers.Which channel should be your focus,and why?

When retailers extend their services to the Internet and become omnichannel retailers,they are able to satisfy a broader range of customers' needs and wants.