Question 1

If a manufacturer wasn't happy with either intensive or exclusive distribution,a logical choice,which incorporates some features from both,would be __________ distribution.

Accepted Answer

A)   moderate
B)   compromise
C)   luxury
D)   evolutionary
E)   selective

Question 2

The regional manager for your furniture store announces a goal of increasing the company's share of wallet by 10 percent.What does the manager mean?

Accepted Answer

The manager wants to increase ...

Question 3

The knowledge retailers can gain from their store personnel and customer relationship management databases is valuable for developing

Accepted Answer

A)   supply chain relationships.
B)   extreme value retailing efforts.
C)   increased customer loyalty.
D)   global private-label brands.
E)   omnichannel retailing.

Question 4

Imagine you are shopping for a specific item (such as a sweater,a toaster,etc.).What type of general merchandise retailer will you first seek? Using a specific item,select one type of general retailer,and in broad terms,describe the breadth and depth of its merchandise,the level of anticipated customer service,and general pricing.

Accepted Answer

Student responses should identify one of...

Question 5

Generally,the larger and more sophisticated the channel member,the less likely that it will

Accepted Answer

A)   use supply chain intermediaries.
B)   rely on marketing research.
C)   use omnichannel marketing.
D)   use intensive distribution.
E)   be concerned about competitive actions.

Question 6

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Accepted Answer

A)   Department stores
B)   Off-price retailers
C)   Discount stores
D)   Extreme value retailers
E)   Category specialists

Question 7

Macy's,Kohl's,JCPenney,and Nordstrom are examples of

Accepted Answer

A)   department stores.
B)   off-price retailers.
C)   discount stores.
D)   extreme value stores.
E)   category specialist stores.

Question 8

Of the following retailers,the best example of a category killer is

Accepted Answer

A)   Dollar General.
B)   Staples.
C)   Kohl's.
D)   Target.
E)   Costco.

Question 9

Effective omnichannel operations require an integrated CRM (customer relationship management)system.

Accepted Answer

A) True 
 B)False

Question 10

Annabeth is looking for a Michael Kors chronograph watch,and assumes she can view and try them on at Macy's.She makes a special trip to the store to look at the watches,and selects the style she likes best.Which aspect of choosing a retail partner allowed Annabeth to confidently shop for this item at a particular store?

Accepted Answer

A)   channel structure
B)   customer expectations
C)   channel characteristics
D)   distribution intensity
E)   vertical integration of channel

Question 11

Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website.The retailer is using the information to

Accepted Answer

A)   comply with Homeland Security requirements.
B)   shift from a general merchandise retailer to a private-label retailer.
C)   increase the share of wallet from their best customers.
D)   create traffic in their brick-and-mortar stores.
E)   reward customer loyalty.

Question 12

Consumer packaged-goods companies,such as Procter & Gamble,Pepsi,and Kraft,typically seek an exclusive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 13

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Accepted Answer

A)   price competition.
B)   the amount of merchandise that can be carried in a physical store.
C)   competition from other retailers.
D)   common zoning restrictions limiting the kinds of merchandise that can be offered for sale.
E)   interactive customer service.

Question 14

What is the goal of newspaper,magazine,and television advertising for brick-and-mortar retailers?

Accepted Answer

Advertising in traditional med...

Question 15

Unusual and exciting displays like Bass Pro Shops' climbing wall and stocked aquarium are examples of

Accepted Answer

A)   promotional discounts.
B)   mass media gimmicks.
C)   mobile marketing.
D)   in-store promotions.
E)   co-op advertising.

Question 16

Compared to conventional supermarkets,warehouse clubs have

Accepted Answer

A)   a broader assortment of food items.
B)   a lower level of service.
C)   slightly higher prices.
D)   no products appealing to small businesses.
E)   lower annual fees.

Question 17

Where does retailing fall in the supply chain?

Accepted Answer

A)   at the end
B)   in the center
C)   first
D)   second
E)   no where

Question 18

Off-price retailers specialize in having a consistent line of merchandise available at discount prices.

Accepted Answer

A) True 
 B)False

Question 19

Belinda is opening an upscale outdoor cooking equipment store.No other store in her market area carries similar items.Belinda is counting on her product line differentiation to distinguish her business from the competition.What problem might Belinda encounter?

Accepted Answer

It is difficult for retailers to disting...

Question 20

As an omnichannel retailing operation matures,as in the case of Walmart,what tends to happen to its organizational structure?

Accepted Answer

A)   separation of all operations
B)   escalation of costs across all channels
C)   growth of retail channel and diminishment of Internet channel
D)   operational integration of all channels
E)   growth of Internet channel and diminishment of retail channel

Exam 17: Retailing and Omnichannel Marketing

Of the following retailers,the best example of a category killer is

Correct Answer
verified

Effective omnichannel operations require an integrated CRM (customer relationship management)system.

Correct Answer
verified

Correct Answer
verified
Student responses should identify one of...
View Answer

The regional manager for your furniture store announces a goal of increasing the company's share of wallet by 10 percent.What does the manager mean?

Correct Answer
verified
The manager wants to increase ...
View Answer

Macy's,Kohl's,JCPenney,and Nordstrom are examples of

Correct Answer
verified

Belinda is opening an upscale outdoor cooking equipment store.No other store in her market area carries similar items.Belinda is counting on her product line differentiation to distinguish her business from the competition.What problem might Belinda encounter?

Correct Answer
verified
It is difficult for retailers to disting...
View Answer

Unusual and exciting displays like Bass Pro Shops' climbing wall and stocked aquarium are examples of

Correct Answer
verified

Where does retailing fall in the supply chain?

Correct Answer
verified

As an omnichannel retailing operation matures,as in the case of Walmart,what tends to happen to its organizational structure?

Correct Answer
verified

Correct Answer
verified

Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website.The retailer is using the information to

Correct Answer
verified

Compared to conventional supermarkets,warehouse clubs have

Correct Answer
verified

The knowledge retailers can gain from their store personnel and customer relationship management databases is valuable for developing

Correct Answer
verified

Off-price retailers specialize in having a consistent line of merchandise available at discount prices.

Correct Answer
verified

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Correct Answer
verified

Consumer packaged-goods companies,such as Procter & Gamble,Pepsi,and Kraft,typically seek an exclusive distribution strategy.

Correct Answer
verified

Generally,the larger and more sophisticated the channel member,the less likely that it will

Correct Answer
verified

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Correct Answer
verified

What is the goal of newspaper,magazine,and television advertising for brick-and-mortar retailers?

Correct Answer
verified
Advertising in traditional med...
View Answer

If a manufacturer wasn't happy with either intensive or exclusive distribution,a logical choice,which incorporates some features from both,would be __________ distribution.

Correct Answer
verified

Exam 17: Retailing and Omnichannel Marketing

Of the following retailers,the best example of a category killer is

Correct AnswerverifiedShow Answer

Effective omnichannel operations require an integrated CRM (customer relationship management)system.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent responses should identify one of...View AnswerShow Answer

The regional manager for your furniture store announces a goal of increasing the company's share of wallet by 10 percent.What does the manager mean?

Correct AnswerverifiedThe manager wants to increase ...View AnswerShow Answer

Macy's,Kohl's,JCPenney,and Nordstrom are examples of

Correct AnswerverifiedShow Answer

Belinda is opening an upscale outdoor cooking equipment store.No other store in her market area carries similar items.Belinda is counting on her product line differentiation to distinguish her business from the competition.What problem might Belinda encounter?

Correct AnswerverifiedIt is difficult for retailers to disting...View AnswerShow Answer

Unusual and exciting displays like Bass Pro Shops' climbing wall and stocked aquarium are examples of

Correct AnswerverifiedShow Answer

Where does retailing fall in the supply chain?

Correct AnswerverifiedShow Answer

As an omnichannel retailing operation matures,as in the case of Walmart,what tends to happen to its organizational structure?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website.The retailer is using the information to

Correct AnswerverifiedShow Answer

Compared to conventional supermarkets,warehouse clubs have

Correct AnswerverifiedShow Answer

The knowledge retailers can gain from their store personnel and customer relationship management databases is valuable for developing

Correct AnswerverifiedShow Answer

Off-price retailers specialize in having a consistent line of merchandise available at discount prices.

Correct AnswerverifiedShow Answer

One of the greatest constraints faced by store-based retailers-and one that the Internet channel can address-is

Correct AnswerverifiedShow Answer

Consumer packaged-goods companies,such as Procter & Gamble,Pepsi,and Kraft,typically seek an exclusive distribution strategy.

Correct AnswerverifiedShow Answer

Generally,the larger and more sophisticated the channel member,the less likely that it will

Correct AnswerverifiedShow Answer

__________ offer a limited assortment of general merchandise at very low prices and are often found in lower-rent locations.

Correct AnswerverifiedShow Answer

What is the goal of newspaper,magazine,and television advertising for brick-and-mortar retailers?

Correct AnswerverifiedAdvertising in traditional med...View AnswerShow Answer

If a manufacturer wasn't happy with either intensive or exclusive distribution,a logical choice,which incorporates some features from both,would be __________ distribution.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student responses should identify one of...
View Answer

Correct Answer
verified
The manager wants to increase ...
View Answer

Correct Answer
verified

Correct Answer
verified
It is difficult for retailers to disting...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Advertising in traditional med...
View Answer

Correct Answer
verified