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Exam 12: Developing New Products

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Question 31

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Many marketers think personal computers in the United States are in the maturity stage of the product life cycle.What does this mean for manufacturers of personal computers? What can they do about it?

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During the maturity stage of the product...

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Question 32

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__________ is the process by which ideas are transformed into new products and services that will help firms grow.

A) Beta testing
B) Concept testing
C) Innovation
D) Reverse engineering
E) Competition

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Question 33

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Think back to a time when you have said,"This is great idea.How come nobody thought of this before?" Assuming no one has thought of it before,what would be the first steps to take to develop a new product idea?

A good friend of yours wonders why you always seem to have the latest technology,long before anyone else.He then says,"I always want to wait until the bugs have been worked out.It saves me money and aggravation." Use diffusion of innovation theory to explain how you differ as consumers,and what this means to marketers.

Even if products succeed,not all consumers adopt new-to-the-world products at the same time.

When microwaves were new,they often cost over $300,were huge,and had numerous settings and options.Brenda and Bart waited,concerned about potential health hazards and wishing for more choices in the market.By the time they purchased a microwave,sales of microwaves had leveled off and prices had declined significantly.Brenda and Bart were part of the ___________ diffusion of innovation group.

Respond to the statement "Create or die" from a new product innovation perspective.

YouEye is developing eye tracking technology that works with an individual's webcam.Instead of needing to spend thousands of dollars on eye tracking equipment and having customers come into labs,firms will be able to utilize everyday webcams to track not only what a person attends to on a computer screen but also his or her emotional reactions to these products.Firms such as YouEye are automating the

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered __________ with consumers' needs and priorities.

In the product development process,what takes place between concept testing and market testing?

When a product is successful in the introductory stage of the product life cycle,

If a new product concept gets positive evaluations from potential customers during concept testing,the next step for a firm is

The diffusion of innovation theory focuses on

When the iPad Mini came out,Sasha spent the night in front of the store so she could get one before any of her friends.According to the diffusion of innovation,Sasha is an innovator.

Even if they succeed,new-to-the-world products are

One of the key characteristics of brainstorming sessions is

What is the difference between alpha testing and beta testing?

One of the potential benefits to a firm of introducing new-to-the-world products or services is

Firms can measure the success of a new product by all of the following factors except

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.