Question 1

Funeral home businesses have been criticized for accepting payments from medical parts companies for assisting them in finding families who would allow materials to be harvested from deceased family members.Though not illegal,the payments raised ethical questions.How should the funeral industry go about addressing these questions?

Accepted Answer

Answers will vary.The industry could use...

Question 2

How does your text describe how social media firms help marketers connect with their customers?

Accepted Answer

A)   by helping firms appear more "hip" to customers
B)   by helping build connections between customers and firms
C)   by helping firms establish an Internet presence
D)   by allowing customers to search for products more easily
E)   by allowing firms to capture customer information

Question 3

Select four of the seven primary motivations for mobile apps and provide examples of apps that correspond to each motivation.

Accepted Answer

Answers will vary,but may include:
"Me ...

Question 4

What is Google+?

Accepted Answer

A)   an experimental, advanced search engine
B)   a website where users can work together to create documents
C)   a site offering analytical information about website usage
D)   a social networking site
E)   a video-sharing site intended for businesses

Question 5

Why might an active Facebook user also want to participate in LinkedIn?

Accepted Answer

LinkedIn is a professional social networ...

Question 6

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Accepted Answer

A) True 
 B)False

Question 7

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant.The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page.Describe some data the restaurant should collect to measure the effectiveness of the campaign.

Accepted Answer

A good starting point is to measure the ...

Question 8

Your text notes that the networking benefits of LinkedIn are particularly beneficial for which group?

Accepted Answer

A)   entertainment marketers
B)   photo enthusiasts
C)   small-business owners
D)   athletes
E)   journalists and bloggers

Question 9

________ are free to download,but appear as ads on the screen ; they generate revenue while users interact with the app.

Accepted Answer

A)   Ad-supported apps
B)   Freemium apps
C)   In-app purchases
D)   Paid apps
E)   Paid apps with in-app purchases

Question 10

From a marketing perspective,what role is played by professional bloggers?

Accepted Answer

A)   engaging customers on behalf of companies
B)   introducing new products to the marketplace
C)   sharing videos and photos of products
D)   recruiting employees
E)   reviewing and giving product and service recommendations

Question 11

When designing a social media marketing campaign,the first step is to identify the target audience.

Accepted Answer

A) True 
 B)False

Question 12

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders,and sees no value in corporate social responsibility.Elena's attitude is

Accepted Answer

A)   insupportable in the 21st century.
B)   consistent with the views of other critics of corporate social responsibility.
C)   typical of nearly all manufacturers.
D)   a reaction to regulatory directives of the U.S. government.
E)   unethical.

Question 13

Alan wants to upgrade his look before a job interview.A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best.It even offers an interactive "custom fit" feature.After checking out his options,Alan takes his measurements and orders a suit without ever leaving his office.Virtually trying on a suit best describes which of the 4E framework objectives?

Accepted Answer

A)   engage
B)   energize
C)   excite
D)   experience
E)   educate

Question 14

A roofing company agreed to complete a job in one week and collected a 50 percent deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.

Accepted Answer

A) True 
 B)False

Question 15

How do companies such as the Home Shopping Network effectively utilize media-sharing sites? Provide examples,including reference to which two of the 4E frameworks are most active.

Accepted Answer

Answers will vary,but should make refere...

Question 16

Derek just posted an entry in his blog talking about how happy he is with his new GoPro camera.In the blog he also posted videos that he took with the camera.As a customer of the product,which facet of the 4E framework for social media is Derek most exhibiting?

Accepted Answer

A)   engagement
B)   energizing
C)   excitement
D)   experiencing
E)   educating

Question 17

For marketers,media-sharing sites such as YouTube or Flickr are social media tools best used to

Accepted Answer

A)   encourage customers to engage with the firm and experience its products.
B)   stimulate excitement.
C)   develop customer education and engage with others users.
D)   develop customer education.
E)   energize customers and stimulate excitement for its products.

Question 18

All of the following statements regarding corporate social responsibility are true except

Accepted Answer

A)   firms believe that they have legal and economic duties in addition to responsibilities to society.
B)   a firm's responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders.
C)   CSR can be defined as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line.
D)   today, virtually all large and well-known companies engage in some form of CSR.
E)   CSR actions are voluntary.

Question 19

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation,__________ should engage in brainstorming and evaluating alternatives.

Accepted Answer

A)   the senior managers most involved
B)   key customers
C)   elected officials
D)   all parties relevant to the decision
E)   any individuals with competing interests

Question 20

In the ethical decision-making metric,the question that asks "Would I want the person I admire most to see me doing this?" applies to the

Accepted Answer

A)   publicity test.
B)   admired observer test.
C)   moral mentor test.
D)   transparency test.
E)   person in the mirror test.

Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

Correct Answer
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How do companies such as the Home Shopping Network effectively utilize media-sharing sites? Provide examples,including reference to which two of the 4E frameworks are most active.

Correct Answer
verified
Answers will vary,but should make refere...
View Answer

Derek just posted an entry in his blog talking about how happy he is with his new GoPro camera.In the blog he also posted videos that he took with the camera.As a customer of the product,which facet of the 4E framework for social media is Derek most exhibiting?

Correct Answer
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Why might an active Facebook user also want to participate in LinkedIn?

Correct Answer
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LinkedIn is a professional social networ...
View Answer

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant.The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page.Describe some data the restaurant should collect to measure the effectiveness of the campaign.

Correct Answer
verified
A good starting point is to measure the ...
View Answer

All of the following statements regarding corporate social responsibility are true except

Correct Answer
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In the ethical decision-making metric,the question that asks "Would I want the person I admire most to see me doing this?" applies to the

Correct Answer
verified

How does your text describe how social media firms help marketers connect with their customers?

Correct Answer
verified

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders,and sees no value in corporate social responsibility.Elena's attitude is

Correct Answer
verified

From a marketing perspective,what role is played by professional bloggers?

Correct Answer
verified

Select four of the seven primary motivations for mobile apps and provide examples of apps that correspond to each motivation.

Correct Answer
verified
Answers will vary,but may include:
"Me ...
View Answer

Correct Answer
verified
Answers will vary.The industry could use...
View Answer

When designing a social media marketing campaign,the first step is to identify the target audience.

Correct Answer
verified

Your text notes that the networking benefits of LinkedIn are particularly beneficial for which group?

Correct Answer
verified

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Correct Answer
verified

________ are free to download,but appear as ads on the screen ; they generate revenue while users interact with the app.

Correct Answer
verified

For marketers,media-sharing sites such as YouTube or Flickr are social media tools best used to

Correct Answer
verified

A roofing company agreed to complete a job in one week and collected a 50 percent deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.

Correct Answer
verified

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation,__________ should engage in brainstorming and evaluating alternatives.

Correct Answer
verified

What is Google+?

Correct Answer
verified

Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

Correct AnswerverifiedShow Answer

How do companies such as the Home Shopping Network effectively utilize media-sharing sites? Provide examples,including reference to which two of the 4E frameworks are most active.

Correct AnswerverifiedAnswers will vary,but should make refere...View AnswerShow Answer

Derek just posted an entry in his blog talking about how happy he is with his new GoPro camera.In the blog he also posted videos that he took with the camera.As a customer of the product,which facet of the 4E framework for social media is Derek most exhibiting?

Correct AnswerverifiedShow Answer

Why might an active Facebook user also want to participate in LinkedIn?

Correct AnswerverifiedLinkedIn is a professional social networ...View AnswerShow Answer

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant.The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page.Describe some data the restaurant should collect to measure the effectiveness of the campaign.

Correct AnswerverifiedA good starting point is to measure the ...View AnswerShow Answer

All of the following statements regarding corporate social responsibility are true except

Correct AnswerverifiedShow Answer

In the ethical decision-making metric,the question that asks "Would I want the person I admire most to see me doing this?" applies to the

Correct AnswerverifiedShow Answer

How does your text describe how social media firms help marketers connect with their customers?

Correct AnswerverifiedShow Answer

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders,and sees no value in corporate social responsibility.Elena's attitude is

Correct AnswerverifiedShow Answer

From a marketing perspective,what role is played by professional bloggers?

Correct AnswerverifiedShow Answer

Select four of the seven primary motivations for mobile apps and provide examples of apps that correspond to each motivation.

Correct AnswerverifiedAnswers will vary,but may include: "Me ...View AnswerShow Answer

Correct AnswerverifiedAnswers will vary.The industry could use...View AnswerShow Answer

When designing a social media marketing campaign,the first step is to identify the target audience.

Correct AnswerverifiedShow Answer

Your text notes that the networking benefits of LinkedIn are particularly beneficial for which group?

Correct AnswerverifiedShow Answer

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Correct AnswerverifiedShow Answer

________ are free to download,but appear as ads on the screen ; they generate revenue while users interact with the app.

Correct AnswerverifiedShow Answer

For marketers,media-sharing sites such as YouTube or Flickr are social media tools best used to

Correct AnswerverifiedShow Answer

A roofing company agreed to complete a job in one week and collected a 50 percent deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.

Correct AnswerverifiedShow Answer

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation,__________ should engage in brainstorming and evaluating alternatives.

Correct AnswerverifiedShow Answer

What is Google+?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Answers will vary,but should make refere...
View Answer

Correct Answer
verified

Correct Answer
verified
LinkedIn is a professional social networ...
View Answer

Correct Answer
verified
A good starting point is to measure the ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary,but may include:
"Me ...
View Answer

Correct Answer
verified
Answers will vary.The industry could use...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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