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Exam 9: Developing New Products and Services

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Question 101

Multiple Choice

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The Philadelphia Phillies baseball team may have great hitting and pitching one day,and lose by 10 runs the next day.This is an example of a service being

A) inseparable.
B) inconsistent.
C) inventoried.
D) indirect.
E) independent of the quality delivered.

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Question 102

Multiple Choice

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In the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got into his new car and drove it into his new garage.The new automobile was an example of

A) a continuous innovation.
B) a dynamically continuous innovation.
C) a disruptive improvement.
D) a discontinuous innovation.
E) an evolutionary innovation.

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Question 103

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Less than __________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Figure 9-2 -Consider Figure 9 -2.Services can be classified by their method of delivery.Box A represents

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Among business products,support products that include tools and office equipment are referred to as

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Consumer products refer to

Which of the following are a type of business products known as support products?

The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors had offered their new MP3 players.Zune sales were very disappointing and Microsoft eventually killed the product.According to the textbook,the primary reason for the Zune's failure was due in large part to

Inconsistency of services refers to the fact that

Which of the following is a key dimension of service quality?

To help consumers assess and compare services,marketers try to make them tangible or

One of the eight primary marketing-related reasons for new-product failure is

New-product or service failures may be reduced or avoided if the company developing them has

During which stage of the new-product process are audiences allowed to preview actual movies like Deadpool or The Jungle Book (a sneak preview) so that changes might be made before they are released to the general public?

Alana operates a wedding preparation service that helps brides-to-be in the planning of their weddings.To maintain a quality image and a standardized offering,Alana provides extensive training for each of her employees.What unique aspect of services is Alana trying to address?