Question 1

What specific decision areas are associated with the flow of goods and together make up total logistics costs?

Accepted Answer

Total logistics cost includes expenses a...

Question 2

Forward integration refers to

Accepted Answer

A)  when a producer owns an intermediary at the next level down in the marketing channel.
B)  when a retailer owns a manufacturing operation.
C)  when a manufacturer sells the title to all goods to the next link in the marketing chain.
D)  when retailers form an alliance to purchase goods at a better price since they are able to place much larger orders.
E)  when all links in the distribution chain are not only paid for their services but own stock in the manufacturer's company.

Question 3

Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

Accepted Answer

A)  corporate vertical marketing system
B)  wholesaler-sponsored voluntary chain
C)  retailer-sponsored cooperative
D)  franchise system
E)  administered vertical marketing system

Question 4

A commonly held view among web site developers is the "eight second rule": consumers will abandon their efforts to enter or navigate a web site if download time exceeds eight seconds.This is an example of

Accepted Answer

A)  information
B)  variety
C)  adaptability
D)  convenience
E)  pre-or post-sale service

Question 5

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a _________.

Accepted Answer

A)  indirect marketing channel
B)  direct marketing channel
C)  impersonal marketing channel
D)  channel bypass marketing
E)  personal selling

Question 6

For which of the following products would the manufacturer be most likely to use exclusive distribution?

Accepted Answer

A)  timex watches, Hanes underwear, and Nike shoes
B)  chanel perfume, Steinway pianos, and Baccarat crystal
C)  oreos, Teddy Grahams, and NillaWafers
D)  paper clips, light bulbs, and file folders
E)  lean Cuisine meals, Breyer's ice cream, and Coca-Cola

Question 7

In a supply chain setting, replenishment time refers to lead time for an item, which means the lag from ordering an item until it is

Accepted Answer

A)  billed to the customer.
B)  acknowledged by the customer.
C)  billed and paid for.
D)  promised for delivery.
E)  received and ready for use or sale.

Question 8

Any intermediary between manufacturer and end-user markets is referred to as a(n)

Accepted Answer

A)  middleman.
B)  intermediary who sells to ultimate consumers.
C)  person or firm whose sole responsibility is to find distributors for a manufacturer's products.
D)  person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
E)  person or firm that takes possession of a product and in some way alters it before passing it on to the consumer.

Question 9

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?
Marketing executives typically consider three questions when choosing a market channel and intermediaries:
Which channel and intermediaries will provide the best coverage of the target market?
Which channel and intermediaries will best satisfy the buying requirements of the target market?
Which channel and intermediaries will be the most profitable?

Accepted Answer

When marketing executives are tasked wit...

Question 10

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  successive stages of production and distribution are under shared ownership with all links in the marketing chain sharing title to the goods.
B)  corporate vertical marketing systems can use forward integration or backward integration but not both.
C)  corporate vertical marketing systems reduce distribution costs and gain greater control.
D)  capital investment increases but fixed costs decrease with corporate vertical marketing systems.
E)  corporate vertical marketing systems are only effective with low-end consumer goods.

Question 11

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  responsive supply chains rely heavily on information technology.
B)  responsive supply chains use slower modes of transportation but faster order processing.
C)  responsive supply chains always use the least expensive mode of transportation possible.
D)  responsive supply chains rely on maintaining large inventory warehouses.
E)  responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.

Question 12

Bombardier makes corporate jets.Its brand name is well known and respected in the corporate Jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane, the Continental, Bombardier has about 30 prime suppliers-about ten of those have been involved since the initial design phase.Furthermore, as the owner of the defunct Lear Jet Corporation, Bombardier is the leading marketer of corporate jets.Bombardier is an example of a _________.

Accepted Answer

A)  channel captain
B)  product captain
C)  product champion
D)  director of distribution
E)  channel coordinator

Question 13

A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members.Influence can take four forms: economic influence; expertise; the legitimate right of one channel member to direct the behavior of other members; and

Accepted Answer

A)  social interactions with the community at large.
B)  familial ties to other channel members.
C)  longevity in the industry.
D)  identification with a particular channel member.
E)  geographic proximity to the manufacturing plant.

Question 14

Figure 13-7 
-Which of the channels shown in figure 13-7 above, represents the most sales for a particular furniture manufacturer?

Accepted Answer

A)  furniture store chains
B)  independent furniture stores
C)  department store chains
D)  mass merchandisers
E)  none of the above

Question 15

Multichannel marketing is the blending of different __________ that are __________ in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A)  pricing channels; mutually exclusive
B)  distribution channels; mutually exclusive
C)  communication and delivery channels; mutually reinforcing
D)  communication and delivery channels; mutually exclusive
E)  communication channels; mutually exclusive

Question 16

Jay stops at the shopping mall to purchase a new pair of jeans from the diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries including the clothing store.This pipeline is actually a

Accepted Answer

A)  consumer market.
B)  marketing intermediary.
C)  marketing channel.
D)  transactional function.
E)  logistical function.

Question 17

Channels are typically designed to satisfy one or more of four consumer interests.When a membership book club allows its members to use the internet to notify the company whether they want to receive the next month's issue, the book club is appealing to which buyer requirement?

Accepted Answer

A)  variety
B)  adaptability
C)  information
D)  convenience
E)  pre-or post-sale services

Question 18

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "A," would be _________.

Accepted Answer

A)  transactional function
B)  middleman function
C)  logistical function
D)  facilitating function
E)  operational function

Question 19

Beginning in 2001, ibm set about to build a single __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of ibm-something that had never been done before.

Accepted Answer

A)  integrated supply chain
B)  extranet computer system
C)  customer service department
D)  transportation system
E)  global procurement network

Question 20

Supply chain management refers to configure, price, and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron.Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco.Most are then drop-shipped to buyers, untouched by human hands on Cisco's payroll.This is a description of Cisco's

Accepted Answer

A)  organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements physical distribution management.
B)  the integration and organization of information and logistic activities across firms in a supply chain for the purpose of creating and delivering goods and services that provides value to ultimate consumers.
C)  the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers.
D)  an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistic expenses.
E)  a highly organized system that facilitates minute to minute communication between all members of a supply chain that ensures the producer is aware of any changes in delivery or demand for a product or service.

Exam 13: Managing Marketing Channels and Supply Chains

Which statement regarding responsive supply chains is most accurate?

Correct Answer
verified

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
verified

Multichannel marketing is the blending of different that are in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct Answer
verified

A commonly held view among web site developers is the "eight second rule": consumers will abandon their efforts to enter or navigate a web site if download time exceeds eight seconds.This is an example of

Correct Answer
verified

Beginning in 2001, ibm set about to build a single __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of ibm-something that had never been done before.

Correct Answer
verified

Channels are typically designed to satisfy one or more of four consumer interests.When a membership book club allows its members to use the internet to notify the company whether they want to receive the next month's issue, the book club is appealing to which buyer requirement?

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
When marketing executives are tasked wit...
View Answer

Figure 13-7 -Which of the channels shown in figure 13-7 above, represents the most sales for a particular furniture manufacturer?

Correct Answer
verified

Jay stops at the shopping mall to purchase a new pair of jeans from the diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries including the clothing store.This pipeline is actually a

Correct Answer
verified

Forward integration refers to

Correct Answer
verified

What specific decision areas are associated with the flow of goods and together make up total logistics costs?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

In a supply chain setting, replenishment time refers to lead time for an item, which means the lag from ordering an item until it is

Correct Answer
verified

Correct Answer
verified

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "A," would be _________.

Correct Answer
verified

Correct Answer
verified

Any intermediary between manufacturer and end-user markets is referred to as a(n)

Correct Answer
verified

For which of the following products would the manufacturer be most likely to use exclusive distribution?

Correct Answer
verified

A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members.Influence can take four forms: economic influence; expertise; the legitimate right of one channel member to direct the behavior of other members; and

Correct Answer
verified

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a _________.

Correct Answer
verified

Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

Multichannel marketing is the blending of different __________ that are __________ in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct AnswerverifiedShow Answer

A commonly held view among web site developers is the "eight second rule": consumers will abandon their efforts to enter or navigate a web site if download time exceeds eight seconds.This is an example of

Correct AnswerverifiedShow Answer

Beginning in 2001, ibm set about to build a single __________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of ibm-something that had never been done before.

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer interests.When a membership book club allows its members to use the internet to notify the company whether they want to receive the next month's issue, the book club is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Correct AnswerAnswered by ExamLex AIWhen marketing executives are tasked wit...View AnswerShow Answer

Figure 13-7 -Which of the channels shown in figure 13-7 above, represents the most sales for a particular furniture manufacturer?

Correct AnswerverifiedShow Answer

Jay stops at the shopping mall to purchase a new pair of jeans from the diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries including the clothing store.This pipeline is actually a

Correct AnswerverifiedShow Answer

Forward integration refers to

Correct AnswerverifiedShow Answer

What specific decision areas are associated with the flow of goods and together make up total logistics costs?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

In a supply chain setting, replenishment time refers to lead time for an item, which means the lag from ordering an item until it is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "A," would be _________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Any intermediary between manufacturer and end-user markets is referred to as a(n)

Correct AnswerverifiedShow Answer

For which of the following products would the manufacturer be most likely to use exclusive distribution?

Correct AnswerverifiedShow Answer

A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members.Influence can take four forms: economic influence; expertise; the legitimate right of one channel member to direct the behavior of other members; and

Correct AnswerverifiedShow Answer

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a _________.

Correct AnswerverifiedShow Answer

Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Multichannel marketing is the blending of different that are in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
When marketing executives are tasked wit...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified