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Exam 10: Developing New Products and Services

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Question 81

Multiple Choice

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Which of the following is most likely to be an example of an unsought product?

A) snow shovel
B) cell phone
C) cancer insurance
D) calculator
E) gym membership

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Question 82

Multiple Choice

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Mr.Clean is an antibacterial cleaning liquid for home use.The manufacturer of Mr.Clean believed the addition of Sparkling Apple-Scented Mr.Clean to the Mr.Clean product line, would be

A) seen as a discontinuous innovation.
B) viewed as new from the company's perspective because it is a product line extension.
C) viewed as a high-risk product line addition because it is new to the market.
D) defined as new by the Federal Trade Commission for the usual one-year period.
E) not seen as a new-product because it does not represent a different stock keeping unit.

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Question 83

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Explain the differences in promotion between convenience, shopping, specialty, and unsought goods.

Andrea Arena is the owner of 2 Places at 1 Time, a concierge company.She and her staff of 60 perform everyday services such as walking the dog, picking up cleaning, waiting for the repairman, and going to the post office for people who are too busy to perform these simple acts themselves.One way she tries to ensure ___________ of services for her regular customers is to make sure that the same well-trained person is always assigned to work for them.

A company's product mix is equal to

Students from Berry College attended a performance at nearby Shorter College and were extremely impressed with the dance troupe that was the opening act.As soon as the students returned to Berry, they made arrangements for the entertainers to appear on their campus.On the day of the concert, the venue was packed with students, but the quality of the performance was much lower than they had seen at the Shorter campus.The Berry students' disappointment was the direct result of which characteristic of services?

The 3M product lines shown in Figure 10-3 above, are only a few of the hundreds offered to consumers globally.A/The __________ consists of all the product lines offered by an organization such as 3M.

When audiences are allowed to preview actual movies such as Pretty Woman and National Treasure: Book of Secrets before they are released to the general public, it is a part of the __________ stage of the new-product process.

Shopping products refer to

The proliferation of extra features that overwhelms many consumers with mind-boggling complexity is referred to as

One tool available for services when dealing with capacity management is __________.

A prototype is a(n)

At the time of its introduction, which of the following products was the best example of a continuous innovation?

The first stage in the new-product process is

The brochure for Spa Sydell has photographs of people enjoying the various spa amenities.By seeing the pictures of what is available at the spa, a customer has a better idea of what she is buying.Spa Sydell uses a brochure to help customers deal with the __________ that is associated with all services.

Concept tests are part of which stage in the new product process?

FIGURE 10-6 -In the Marketing dashboards shown in Figure 10-5 above, "green" indicates an annual growth rate that is greater than 10%; "orange" signifies an annual growth rate of between 0%-10%; and "red" represents a decline or negative annual growth rate.If an organization's 2010 sales for entire U.S.were $50 million and its 2009 U.S.sales were $30 million, what is the annual % sales change?

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means the focus should be on what the new product will __________ rather than simply what they want.

Describe the three ways services can be classified.

FIGURE 10-2 -The Little Remedies image shown above in Figure 10-2, best describes which of the following?