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Strategic alliances and outsourcing are two alternatives to vertical integration.What are the advantages and disadvantages of each compared to vertical integration? What can managers do to eliminate or reduce the risks?

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Compared to vertical integration, strate...

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Vertical integration can raise costs if, over time, a company continues to purchase inputs from company-owned suppliers when independent suppliers can supply the same inputs at lower cost.

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is the process of acquiring or merging with industry competitors to achieve the competitive advantages.


A) Tapered integration
B) Vertical integration
C) Horizontal integration
D) Franchising
E) Diversification

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Adam's boss tells him that their company is pursuing the strategy of horizontal integration.Which of the following is evident from the scenario?


A) The company will acquire one of its suppliers.
B) The company will buy or merge with one of its rivals.
C) The company will begin to distribute its own products.
D) The company will change the organizational structure to make it more flat.
E) The company will merge with another company that belongs to a different industry.

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Which of the following is a benefit that fmns should expect to gain from the use of horizontal integration?


A) Reduced risk of corning into conflict with the FTC
B) Better realization of economies of scale
C) Greater control over the entire supply chain
D) Reduced risk of holdup
E) Reduced need for investment in core activities

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A strategy of vertical integration may be a risky strategy for a company to pursue when demand is:


A) predictable.
B) stable.
C) unpredictable.
D) steadily increasing.
E) rapidly increasing.

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Unfortunately, horizontal integration can not be accomplished by acquisitions or mergers.

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Strategic outsourcing is the decision to allow one or more of a company's value chain activities or functions to be performed by independent companies.

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Rachel, a new morn, is shopping for baby products.She notices that one of the manufacturers, Lucy's, is offering a wide range of products such as baby shampoo, baby lotion, and baby wipes, together, as one combined product.Which of the following concepts is illustrated in the scenario?


A) Product bundling
B) Cross-selling
C) Hostage taking
D) Strategic outsourcing
E) Parallel sourcing

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Consider the case of a manufacturing finn that purchases subassemblies from a supplier, creates a finished product, and then sells that product to a wholesale distributor.What advantages might this finn gain from forward integration? From backward integration? What potential pitfalls of vertical integration might the firm face?

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Forward integration would allow the manu...

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Tina's Technologies is expanding its operations backward into an industry that produces inputs for the company's products.Tina's Technologies is utilizing horizontal integration.

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Horizontal integration can help lower costs when it allows a company to reduce the duplication of resources.

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Even though companies may invest in specialized assets to build competitive advantage, it is seldom necessary that suppliers do so.

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Strategic alliance is a type oflong-terrn contract that involves one company taking over another company.

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Under which of the following circumstances is vertical integration considered hazardous?


A) When the demand for the product fluctuates frequently
B) When vertical integration involves moving downstream into retailing
C) When the value added by successive stages of production is declining
D) When the industries involved are undergoing rapid expansion
E) When the company's competitors are also following a strategy of vertical integration

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Horizontal integration ahnost always increases rivalry in an industry.

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Long-term agreements between two or more companies to jointly develop new products or processes that benefit all companies that are a part of the agreement are known as:


A) horizontal integration.
B) outsourcing.
C) strategic alliance.
D) joint venture.
E) vertical integration.

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A merger occurs when one company uses its capital resources, such as stock, debt, or cash, to purchase another company.

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To build trust io a cooperative relationship, both fmns can:


A) rely on competitive biddiog.
B) make mutual iovestrnents in specialized assets.
C) write short-term contracts that must be renewed frequently.
D) iocrease their vertical iotegration.
E) use outsourcing of noncore activities.

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Vertical integration can be disadvantageous when:


A) competitors are vertically integrated.
B) demand is stable.
C) industry technology is changing rapidly.
D) the company is operating in the horne country.
E) costs of company decreases.

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