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Exam 12: Managing Marketing Channels and Supply Chains

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Question 51

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There are three variations of contractual vertical marketing systems: retailer-sponsored cooperatives, franchising, and __________.

A) service-oriented voluntary chains
B) channel-dominated voluntary chains
C) wholesaler-sponsored voluntary chains
D) distributorship cooperatives
E) reseller franchising

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Question 52

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Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S. What method of distribution best describes the method used by pharmaceutical companies in this example?

A) dual distribution
B) vertical distribution
C) horizontal distribution
D) direct distribution
E) exclusive distribution

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Question 53

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Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

-Based on the information presented in the Channel Sales and Profit Marketing Dashboard above, which channel of distribution should the furniture manufacturer consider dropping?

Logistics is most closely related to which element of the marketing mix?

Cross-docking refers to

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

In terms of distribution, when marketing channel members are engaged in financing, grading, and providing marketing information and research, they are performing the __________ function.

Dual distribution refers to

In logistics, a two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

Candy bars should most likely be sold using which type of target market coverage?

Having a product or service where consumers want it is __________ utility.

Franchising is one form of a(n) __________.

A wholesaler refers to

Breath mints, bottled water, and batteries would most likely use which type of distribution density?

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems, (2) __________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

-Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and F) include all of the following EXCEPT:

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using __________ to reclaim recyclable and reusable materials.

The lag from ordering an item until it is received and ready for use or sale is referred to as

Tylenol and Advil are two brands of over-the-counter products for ailments such as colds, headaches, sore throats, arthritis aches, and general pain and fever. Their manufacturers seek distribution of these products through drugstores such as Walgreens and CVS that have many options for customer, satisfying a buyer's desire for