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When a monopolistically competitive firm is in a long-run equilibrium,the values of marginal cost,average total cost,and price are all the same.

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4.Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into a monopolistically competitive industry? A) panel a B) panel b C) panel c D) panel d -Refer to Figure 16-4.Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into a monopolistically competitive industry?


A) panel a
B) panel b
C) panel c
D) panel d

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It has been said that many of the patrons in McDonald's restaurants in foreign locations are American tourists.A likely reason why many Americans dine at McDonald's while vacationing abroad is


A) they can't get enough McDonald's food when they are at home.
B) they know and trust the quality associated with the McDonald's brand name.
C) the food at local restaurants is of inferior quality.
D) that Americans,by their nature,are not very adventurous.

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When a firm exits a monopolistically competitive market,the individual demand curves faced by all remaining firms in that market will


A) shift in a direction that is unpredictable without further information.
B) shift to the right.
C) shift to the left.
D) remain unchanged.It is the supply curve that will shift.

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Consider monopoly,monopolistic competition,and perfect competition.In which of these three market structures does a profit-maximizing firm charge a price that exceeds marginal cost?


A) monopoly only
B) monopoly and monopolistic competition only
C) monopoly,monopolistic competition,and perfect competition
D) The answer cannot be determined without knowing whether the market is in the long run or short run.

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Use a graph to demonstrate why a profit-maximizing monopolistically competitive firm must operate at excess capacity.Explain why a perfectly competitive firm is not subject to the same constraint.

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blured image Competitive firms do not face downward-...

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Firm A produces and sells in a market that is characterized by highly differentiated consumer goods.Firm B produces and sells industrial products.Firm C produces and sells an agricultural commodity.Which firm is likely to spend the greatest portion of its total revenue on advertising?


A) firm A
B) firm B
C) firm C
D) There is no reason to believe that any one of the three firms would spend a greater portion of its total revenue on advertising than the other two firms.

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A monopolistically competitive firm faces the following demand curve for its product:  Price (dinar)  10987654321 Quantity 2468101214161820\begin{array} { | l | c | c | c | c | c | c | c | c | c | c | } \hline \text { Price (dinar) } & 10 & 9 & 8 & 7 & 6 & 5 & 4 & 3 & 2 & 1 \\\hline \text { Quantity } & 2 & 4 & 6 & 8 & 10 & 12 & 14 & 16 & 18 & 20 \\\hline\end{array} The firm has total fixed costs of 40 dinars and a constant marginal cost of 2 dinars per unit.We can conclude that


A) firms will exit this market.
B) firms will enter this market.
C) this market is in long-run equilibrium.
D) this firm is operating at its efficient scale.

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In the study done by Lee Benham on advertising for eyeglasses,


A) advertising increased the average price.
B) advertising decreased the average price.
C) there was no difference in price,but quality was better in the states that didn't allow advertising.
D) advertising appeared to have no effect whatsoever in the states that permitted advertising.

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A firm maximizes its profit by producing output up to the point where marginal revenue equals marginal cost


A) only when the market is a monopoly.
B) only when the market is a monopoly or monopolistically competitive.
C) only when the market is monopolistically competitive or perfectly competitive.
D) when the market is perfectly competitive,monopolistically competitive,or monopolistic.

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Which of the following statements is correct?


A) Firms in monopolistic competition and monopoly can earn economic profits in both the short run and the long run.
B) Both perfectly competitive and monopolistically competitive firms charge a price equal to marginal cost.
C) Firms in perfect competition,monopolistic competition,and monopoly maximize profits by producing where marginal revenue equals marginal cost.
D) Both perfectly competitive and monopolistically competitive firms produce the welfare-maximizing level of output.

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The government may not be able to improve the inefficiencies of a monopolistically competitive market.

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The general term for market structures that fall somewhere between monopoly and perfect competition is


A) incomplete markets.
B) imperfectly competitive markets.
C) oligopoly markets.
D) monopolistically competitive markets.

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A monopolistically competitive firm faces the following demand schedule for its product:  Price (dinars)  10987654321 Quantity 2469111315171921\begin{array} { | l | c | c | c | c | c | c | c | c | c | c | } \hline \text { Price (dinars) } & 10 & 9 & 8 & 7 & 6 & 5 & 4 & 3 & 2 & 1 \\\hline \text { Quantity } & 2 & 4 & 6 & 9 & 11 & 13 & 15 & 17 & 19 & 21 \\\hline\end{array} The firm has total fixed costs of $20 and a constant marginal cost of $2 per unit.The firm will maximize profit with


A) 6 units of output.
B) 9 units of output.
C) 11 units of output.
D) 13 units of output.

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Which of the following is not an example of Joel Waldfogel's "Tyranny of the Market"?


A) A daily newspaper tailored to appeal to the majority of readers in an area.
B) Nike creating specialized shoes for American Indians' wider feet.
C) Pharmaceutical companies spending research and development funds on drugs for common diseases.
D) Airlines offering daily direct flights from one large city to another.

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A profit-maximizing firm in a monopolistically competitive market charges a price equal to marginal cost.

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In a monopolistically competitive market,the demand curves faced by incumbent firms are unaffected by the entry of new firms into the market.

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Which of the following statements is correct?


A) In the long run,both perfectly competitive firms and monopolistically competitive firms operate with excess capacity.
B) A firm operates with excess capacity when,in the long run,its level of output is below the efficient scale.
C) For any firm,efficient scale is the level of output at which the average-total-cost curve is tangent to the demand curve.
D) All of the above are correct.

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Entry of firms in a monopolistically competitive industry is characterized by two externalities.List them and briefly describe how consumers and existing firms are influenced by them.

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Business-stealing effect: incumbent firm...

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A monopolistically competitive firm is currently earning a positive economic profit.If other firms enter the market,we would expect that the added competition will cause this firm to adjust its output such that it


A) will operate closer to its efficient scale.
B) will operate further from its efficient scale.
C) will no longer be at its efficient scale.
D) might move either closer to or further from its efficient scale.

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