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Exam 2: Strategic Planning

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Question 1

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A(n)____________________ is a statement of a compelling business need that an organization must meet to achieve its vision and mission.

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Question 2

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____ is a process that helps managers identify desired outcomes and formulate feasible plans to achieve their objectives by using available resources and capabilities.

A) Business planning
B) Strategic planning
C) Strategic marketing
D) Business marketing

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B

Question 3

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The UPS IT organization spends roughly $1 million per year and is always working on hundreds of IT-related projects.

The Boston Consulting Group developed the ____________________ matrix to help organizations allocate their resources among various business units.

Global oil prices are highly volatile; however,it is possible to predict the prices over the short term.

A(n)____________________ is a specific result that must be achieved to reach an objective.

____________________ are metrics that track progress in executing chosen strategies to attain an organization's objectives and goals.

The RFID chips,however,cannot accurately read tag information at high speeds beyond the range of RFID ____________________.

Explain how organizations establish goals.

The ____ must make long-term decisions about where the organization is headed and how it will operate,and has ultimate responsibility for strategic planning.

RFID would eliminate the need for line-of-sight reading,which is required for ___________________.

U.S.online retail sales are expected to grow from $34 billion in 2001 to $271 billion in 2008,a compounded average growth rate of 34.5 percent.

Discuss tangible and intangible benefits.

The actual results of a project must be compared with the goals it expected to achieve.

According to the Boston Consulting Group growth-share matrix,____ are low-growth business units or products that provide a solid foundation for the company by generating steady streams of cash and profits.

The ____________________ concisely defines the organization's fundamental purpose for existing.

The analysis of the internal assessment and external environment frequently is summarized into a ____ matrix.

The EDD (Enhanced DIAD Download)is UPS-developed software that downloads an electronic manifest to the driver's DIAD at the start of each workday.

____________________ benefits cannot directly be measured and cannot easily be quantified in monetary terms.

Strategic planning is a process that helps managers identify desired ___________________ and formulate feasible plans to achieve their objectives by using available resources and capabilities.