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What is Aristotle's term for speaker credibility?


A) logos
B) pathos
C) ethos
D) credos

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The goal of using ________ organization for a persuasive speech is to convince your listeners that one event triggered another.

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A politician calls a press conference when he is being accused of taking bribes while in office.Instead of addressing this issue,the politician speaks about the evils of child pornography.What fallacy is this politician committing?


A) red herring
B) appeal to misplaced authority
C) hasty generalization
D) either/or

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In the introduction to her persuasive speech,Fran said: "There was a time when I thought I would never have a job,a decent life,a boyfriend,or any pleasure in life.But,after working as an intern at Channel 3,I know what I really want to do with my life and that gives me great satisfaction.I encourage you all to become interns,so that you,too,can discover that there is something in life that inspires passion in you...that you're willing to work for...to work hard for...to be successful...to be happy." What type of message did this speaker effectively use in this introduction?


A) an appeal to credibility
B) an appeal to reason
C) an appeal to emotion
D) an appeal to a common myth

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List and describe the three types of credibility and discuss how a speaker can enhance credibility at each level.

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Initial credibility: This is the ...

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A hasty generalization is a conclusion reached without adequate evidence.

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While watching TV,Traci sees a commercial in which a famous actor endorses a political candidate.This is an example of


A) an appeal to misplaced authority.
B) a non sequitur.
C) a bandwagon fallacy.
D) a red herring fallacy.

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In order to get members of an)_______audience to listen to you,it helps to acknowledge the opposing points of view that members of your audience may hold.

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As United Nations representatives,Shanthy and Miles were determined to establish an early warning system for tsunami threats.They had personally seen the devastation in their homeland of Sri Lanka in December 2004,and knew they had the power to affect change.In their speeches before the UN,they showed heartbreaking pictures and the tragic amateur videos from tourists when the tsunami struck.In the end,they were able to persuade the audience to consider the proposal for an early warning system.Which tip did they follow for using emotions to persuade?


A) They used emotion-arousing images to trigger audience response.
B) They used an appeal to evoke feelings of hope and pride.
C) They used concrete facts that appealed to the audience's logic.
D) They used an argument organized by problem and solution.

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What is a fallacy? List and describe three types of common fallacies.

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A fallacy is false reasoning that occurs...

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Non sequitur is Latin for "it does not follow."

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