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Exam 7: Consumer Buying Behavior

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Question 1

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​There are a number of situational influences that impact the consumer's buying decision process. Which of the following is one of those influences?

A) Price influences
B) Brand influences
C) Marketers' information influences
D) Consumer's mood influences
E) Distribution influences

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Question 2

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Jon's colleagues at work want to take a skiing trip. Jon grew up in Colorado and learned to ski as a young child so the group consults him about the best slopes and ski gear needed for the trip. Jon's role is that of an opinion leader.

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Question 3

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Although marketers may attempt to influence what a consumer learns, their attempts are seldom fully successful.

The criteria used to group people into classes are basically the same in all societies.

By giving out free samples, marketers help customers learn about their products by helping them gain experience with them which makes customers feel more comfortable.

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

Marketers can control the perception of potential buyers.

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is

For which of the following products would a consumer most likely use limited decision making?

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

Maslow's hierarchy of needs is an explanation of how motives operate.

​Credit card companies maintain staffs of professionals whose primary responsibility is to monitor the activity on cardholders' accounts to spot potential fraudulent purchases or stolen cards. These staffs are employed to prevent which of the following:

A major part of perception involves information processing.

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

Chloe and Max are searching for a health club to join. This purchase will likely be affected by ____ involvement.

Problem recognition occurs when a consumer

The five categories of situational influences are:

Mario and his friend have been talking about their love of Bose headphones and speakers. Mario's friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selective