Question 1

________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance.

Accepted Answer

A)  Expert systems
B)  The Singularity
C)  Knowledge management
D)  Business intelligence systems

Question 2

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following statements is true of source data for a business intelligence (BI) system?

Accepted Answer

A)  It refers to the organization's metadata.
B)  It refers to data that the organization purchases from data vendors.
C)  It refers to the detailed level of data.
D)  It refers to the hierarchical arrangement of criteria that predict a classification or a value. B

Question 4

Dynamic reports are business intelligence (BI)documents that are updated at the time they are requested.

Accepted Answer

A) True 
 B)False

Question 5

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

Accepted Answer

A)  Regression
B)  CRM
C)  Market-basket
D)  RFM D

Question 6

Which of the following statements is true about business intelligence (BI) publishing alternatives?

Accepted Answer

A)  Dynamic reports are published as PDF documents.
B)  The push option is manual for Web servers and SharePoint.
C)  BI servers extend alert/RSS functionality to support user subscriptions.
D)  Publishing static BI content requires more skill, compared to publishing dynamic BI content.

Question 7

Which of the following is an example of a measure in an OLAP report?

Accepted Answer

A)  customer type
B)  purchase date
C)  sales region
D)  average cost

Question 8

RFM analysis is used to analyze and rank customers according to their ________.

Accepted Answer

A)  purchasing patterns
B)  propensity to respond to marketing stimulus
C)  socio-economic status
D)  motivation and needs

Question 9

A(n) ________ is a complicated set of possibly nonlinear equations.

Accepted Answer

A)  data warehouse
B)  neural network
C)  expert system
D)  online analytical processing (OLAP) cube

Question 10

In expert systems, the programs that process a set of rules are called expert systems shells.

Accepted Answer

A) True 
 B)False

Question 11

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

Accepted Answer

A)  Data entry
B)  Data acquisition
C)  Data mining
D)  Data encryption

Question 12

Define business intelligence (BI)and BI systems.

Accepted Answer

Business intelligence (BI)systems are in...

Question 13

Problematic operational data is termed as ________.

Accepted Answer

A)  metadata
B)  rough data
C)  dirty data
D)  granular data

Question 14

An OLAP cube and an OLAP report are the same thing.

Accepted Answer

A) True 
 B)False

Question 15

Describe the features of a data mart.

Accepted Answer

A data mart is a data collection, smalle...

Question 16

Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case?

Accepted Answer

A)  BigData analysis
B)  regression analysis
C)  market-basket analysis
D)  cluster analysis

Question 17

Describe the functions of data warehouses and the need for them.

Accepted Answer

Operational data is structured for fast ...

Question 18

A data mart is larger than a data warehouse.

Accepted Answer

A) True 
 B)False

Question 19

In large organizations, a group of people manage and run a(n) ________, which is a facility for managing an organization's BI data.

Accepted Answer

A)  OLAP cube
B)  neural network
C)  data warehouse
D)  Web server

Question 20

________ is a term that refers to the level of detail represented by the data.

Accepted Answer

A)  Granularity
B)  Intricacy
C)  Interoperability
D)  Complexity

Exam 9: Business Intelligence Systems

________ is a concept that computer systems will become sophisticated enough that they can adapt and create their own software and hence adapt their behavior without human assistance.

Correct AnswerverifiedShow Answer

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Correct AnswerverifiedTrue

Which of the following statements is true of source data for a business intelligence (BI) system?

Correct AnswerverifiedB

Dynamic reports are business intelligence (BI)documents that are updated at the time they are requested.

Correct AnswerverifiedShow Answer

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

Correct AnswerverifiedD

Which of the following statements is true about business intelligence (BI) publishing alternatives?

Correct AnswerverifiedShow Answer

Which of the following is an example of a measure in an OLAP report?

Correct AnswerverifiedShow Answer

RFM analysis is used to analyze and rank customers according to their ________.

Correct AnswerverifiedShow Answer

A(n) ________ is a complicated set of possibly nonlinear equations.

Correct AnswerverifiedShow Answer

In expert systems, the programs that process a set of rules are called expert systems shells.

Correct AnswerverifiedShow Answer

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

Correct AnswerverifiedShow Answer

Define business intelligence (BI)and BI systems.

Correct AnswerverifiedBusiness intelligence (BI)systems are in...View AnswerShow Answer

Problematic operational data is termed as ________.

Correct AnswerverifiedShow Answer

An OLAP cube and an OLAP report are the same thing.

Correct AnswerverifiedShow Answer

Describe the features of a data mart.

Correct AnswerverifiedA data mart is a data collection, smalle...View AnswerShow Answer

Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case?

Correct AnswerverifiedShow Answer

Describe the functions of data warehouses and the need for them.

Correct AnswerverifiedOperational data is structured for fast ...View AnswerShow Answer

A data mart is larger than a data warehouse.

Correct AnswerverifiedShow Answer

In large organizations, a group of people manage and run a(n) ________, which is a facility for managing an organization's BI data.

Correct AnswerverifiedShow Answer

________ is a term that refers to the level of detail represented by the data.

Correct AnswerverifiedShow Answer

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Business intelligence (BI)systems are in...
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A data mart is a data collection, smalle...
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Operational data is structured for fast ...
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